Content strategist and brand evangelist with a knack for intuitive, audience-focused messaging based on key differentiators and irresistible value propositions- Created an all-fronts media and marketing plan for local properties of a major player with worldwide brand recognition in the hospitality industry - Crafted compelling angles for press releases and feature profiles that garnered local, regional and national press for a Houston-based commercial real estate company- Developed unique, educational yet encouraging voice for a Houston-area dialysis clinic with an innovative patient-focused philosophy- Wrote web copy and 80-page handbook explaining the fundamentals of self-care and patient empowerment for individuals coping with renal failure- Drafted donation letters for the first annual fundraising gala and golf tournament hosted by an active Houston-based charity

Knowledge product developer and strategic team fixture enhancing customer value and retention through content creation, delivery, and diversity - Redesigned two major content offerings, producing 700 new content items in nine months - Managed team of freelancers to create and edit content en masse - Developed member engagement and content creation plans based on quarterly membership needs assessments - Organized internal content team to pilot new knowledge-capture methods - Served as creative consultant for major marketing campaigns - Made significant contributions to strategic teams chartered to revamp membership offerings, redesign voice-of-customer collection processes, improve deliverable quality, and strengthen the company brand[As Editor, Jan. 2005 to Aug. 2008]Quality crusader sworn to uphold the timeliness and integrity of publications - Managed in-house production team, balancing the release of official publications with the organization’s daily editing needs - Performed copy and developmental edits for all reports, marketing collateral, and Web copy - Art directed cover designs and interior layout for all publications 2005-2008 - Co-wrote Communities of Practice and Associations: How to Build and Sustain Effective Communities in Your Associations

Anywhere-you-need-me customer service rep turned marketing and production resource - Wrote FSBO Starter Kit: Homeselling 101 - Developed business case and outline for monthly customer education and support e-mail newsletter - Designed advertisements and logos for commercial advertisers - Performed layout and preflight of monthly San Antonio magazine

Relevant job duties- Final copy edit, 2003 issue.- Coordinated advertiser participation in 2003 bridal show.