Niched Digital Inc. is a digital PR firm. We help digital real estate investors and business owners with their digital PR through social media marketing and email marketing. We do all the work, while you watch the growth.We're a husband and wife team with an extensive background in digital marketing and business.Our team of creative experts combines data-driven strategies with out-of-the-box thinking for social media and email marketing, giving your brand the attention it… Show more Niched Digital Inc. is a digital PR firm. We help digital real estate investors and business owners with their digital PR through social media marketing and email marketing. We do all the work, while you watch the growth.We're a husband and wife team with an extensive background in digital marketing and business.Our team of creative experts combines data-driven strategies with out-of-the-box thinking for social media and email marketing, giving your brand the attention it deserves.To grow digital assets, our everyday comprises keyword research, trends forecasting, copywriting, graphic design, coding and development, analytics...the list goes on. And as a busy small to mid-sized business owner, we know that you don't have the time in your day to do all of that legwork. So, we do it for you, however you need us to take over—fully hands-off or a collaborative effort.Let us know if you think we're a fit! Show less

- Grow and manage digital marketing team- Develop digital marketing strategies for Google Ads, paid social media, organic social media, content marketing, websites, and influencer marketing- Execute digital marketing strategies to accomplish key performance indicators and success measures determined with the client- Manage, monitor, and optimize paid digital campaigns to achieve best results- Manage social media accounts on behalf of clients, including content planning, content… Show more - Grow and manage digital marketing team- Develop digital marketing strategies for Google Ads, paid social media, organic social media, content marketing, websites, and influencer marketing- Execute digital marketing strategies to accomplish key performance indicators and success measures determined with the client- Manage, monitor, and optimize paid digital campaigns to achieve best results- Manage social media accounts on behalf of clients, including content planning, content creation, social listening/monitoring, and account posting- Build and develop brand partnerships and collaborations on behalf of clients that align with clients' brand and objectives- Work closely with website development team to implement any digital website strategies and develop marketing websites for clients Show less

- Be the liaison between clients and the agency team- Manage timelines and deliverables on client projects- Develop marketing communications strategies and plans to meet client objectives and goals- Work with clients to analyze and optimize advertising efforts- Report on KPIs for client campaigns- Develop social media strategies and content calendars to meet client objectives and goals

EXPECTATIONS- Provide support to Account team in dealing with clients and executing timelines- Assist Account team in establishing marketing communications strategies- Present plans and strategies to clients and other stakeholders- Support Account team in administrative tasksACCOMPLISHMENTS- Helped develop the brand for a multi-million dollar company- Successfully led projects such as annual reports, social media campaigns, and marketing communications… Show more EXPECTATIONS- Provide support to Account team in dealing with clients and executing timelines- Assist Account team in establishing marketing communications strategies- Present plans and strategies to clients and other stakeholders- Support Account team in administrative tasksACCOMPLISHMENTS- Helped develop the brand for a multi-million dollar company- Successfully led projects such as annual reports, social media campaigns, and marketing communications strategy- Organized internal reporting for digital campaigns- Successfully executed multiple media plans with traditional media and digital media Show less

EXPECTATIONS- Develop communications and social media strategies for the university- Create communication materials for various audiences and platforms- Manage the marketing and communications budget- Maintain positive relationships between the institution, its stakeholders, and its publicsACCOMPLISHMENTS- Developed a marketing and communications policy for the university- Helped rebrand the marketing and communications office to Integrated Marketing and… Show more EXPECTATIONS- Develop communications and social media strategies for the university- Create communication materials for various audiences and platforms- Manage the marketing and communications budget- Maintain positive relationships between the institution, its stakeholders, and its publicsACCOMPLISHMENTS- Developed a marketing and communications policy for the university- Helped rebrand the marketing and communications office to Integrated Marketing and Communications (IMC)- Developed a prospective student communications strategy through collaboration with various departments and offices on campus- Led the overhaul and redesign of enrolment communication materials- Established the first IMC student team composed of social media assistants, writers and poster designer- Established a consistent social media presence for the university on Facebook, Twitter, and Instagram- Developed and executed advertising campaigns and media plans for various campus events and academic departments- Created effective communication materials on behalf of the President's Office- Delivered reports on analytics and KPIs to Vice President for Marketing and Enrolment- Successfully managed budgets for advertising, communications, and public relations of the university- Developed strong relationships with local media on behalf of the university Show less

EXPECTATIONS- Liaison between ADRA Canada and the Government of Alberta- Liaison between The Alberta Wildfire Donation Centre and other non-profit organizations in Edmonton and Fort McMurray- Coordinate all communications, media, and public relations efforts for the project- Develop reports about the project for the Regional Municipality of Wood Buffalo and the Provincial Government of AlbertaACCOMPLISHMENTS- Successfully coordinated the distribution of over 14… Show more EXPECTATIONS- Liaison between ADRA Canada and the Government of Alberta- Liaison between The Alberta Wildfire Donation Centre and other non-profit organizations in Edmonton and Fort McMurray- Coordinate all communications, media, and public relations efforts for the project- Develop reports about the project for the Regional Municipality of Wood Buffalo and the Provincial Government of AlbertaACCOMPLISHMENTS- Successfully coordinated the distribution of over 14 million items of donations to respective donation centres and non-profit organizations- Established strong relationships with ADRA Canada and other local non-profit organizations- Coordinated feature articles on CBC News Edmonton, Edmonton Metro, and Edmonton Journal- Coordinated a radio interview on CHED 630: Morning News with Bruce Bowie- Coordinated a news story on CBC News Edmonton Show less

- Presentation Packages for Inspired Initiatives: September 2015-November 2015- Blog post for The Compass Magazine: November 2015- Coming Home Series for the Adventist Messenger: November 2015-present- The Visionary Alumni Magazine for Crawford Adventist Academy: January 2016-March 2016- "A Warm Welcome With Stuffies" (Feature) for the Adventist Messenger: February 2016- SDACC Session Video Script: March 2016-July 2016

- Chief editor of communication materials for weekly bulletin and e-letter, including articles and features- Managed circulation of weekly e-letter using Campaign Monitor to 2,970 subscribers, with an average 24 percent open rate and 15 per cent click rate- Approved and edited 3 articles weekly for bulletin and 3 articles weekly for e-letter- Coordinated a weekly publishing schedule, contacting writers and collecting articles

- Edited internal and external communication materials- Coordinated outreach campaign for 500 prospective students with a response rate of 60 per cent- Developed content for social media platforms, responding to comments/questions within 24 hours- Assisted professors in research-related tasks for academic papers, compiling a list of 10 academic articles per day for their use- Developed graphic design content for department presentations and announcements- Strengthened… Show more - Edited internal and external communication materials- Coordinated outreach campaign for 500 prospective students with a response rate of 60 per cent- Developed content for social media platforms, responding to comments/questions within 24 hours- Assisted professors in research-related tasks for academic papers, compiling a list of 10 academic articles per day for their use- Developed graphic design content for department presentations and announcements- Strengthened graduate student manual by referring to personal and peer experiences Show less

- Monitored all social media platforms via Hootsuite- Created content to post on Facebook and Twitter- Generated traffic to the main website via social media platforms- Connected with event coordinators and media contacts for content creation- Monitored and maintained website brand

- Temporary Assistant to the Vice President of Academic Administration until November 2014- Composed documents, memos, and letters on behalf of VPAA- Strengthened freshman orientation course- Interacted with incoming parents and students, faculty and staff, and administrators- Coordinated the schedule of the Vice President of Academic Administration- Created Graduate Placement Booklet with Microsoft Publisher- Prepared documents for meetings, orientations, and… Show more - Temporary Assistant to the Vice President of Academic Administration until November 2014- Composed documents, memos, and letters on behalf of VPAA- Strengthened freshman orientation course- Interacted with incoming parents and students, faculty and staff, and administrators- Coordinated the schedule of the Vice President of Academic Administration- Created Graduate Placement Booklet with Microsoft Publisher- Prepared documents for meetings, orientations, and presentations Show less

- be the chief representative and spokesperson for the Canadian University College Student Association (CUCSA)- have full executive authority and responsibility for the operation of the CUCSA- call and preside at all meetings of the SA Executive Cabinet and General Assembly- be a member of the Campus Life Committee and the CUC Board of Trustees- upon recommendation of the SA Executive Cabinet, appoint officers to fill vacancies on the SA Executive Cabinet subject to ratification… Show more - be the chief representative and spokesperson for the Canadian University College Student Association (CUCSA)- have full executive authority and responsibility for the operation of the CUCSA- call and preside at all meetings of the SA Executive Cabinet and General Assembly- be a member of the Campus Life Committee and the CUC Board of Trustees- upon recommendation of the SA Executive Cabinet, appoint officers to fill vacancies on the SA Executive Cabinet subject to ratification of the General Assembly- appoint CUCSA members to the CUCSA standing and ad-hoc committees and University College administration committees upon recommendation and approval of the SA Executive Cabinet- call and chair a meeting of all CUC-sponsored student organizations at least once during each of the Fall and Winter semesters- arrange and chair the Constitutional Commission and appoint someone to maintain the current Constitution and Bylaws- have access to the CUCSA account in the event that the Financial Vice President is absent Show less

- Developed template for basketball statistics- Distributed recorded statistics through Facebook and E-mail for 500+ students to view- Composed and edited weekly articles to accompany recorded statistics- Assisted in execution and organization on game days

- Created a social media presence through Facebook, generating approximately 300 likes in 7 months and an average 30 per cent reach- Managed a budget of $11,000 for the university newspaper and $18,500 for the university yearbook- Developed an email campaign for announcements and updates for students, faculty, and staff, with an average 40 per cent open rate and 20 per cent click rate- Hired and managed staff for newspaper and yearbook teams- Produced promotional material for… Show more - Created a social media presence through Facebook, generating approximately 300 likes in 7 months and an average 30 per cent reach- Managed a budget of $11,000 for the university newspaper and $18,500 for the university yearbook- Developed an email campaign for announcements and updates for students, faculty, and staff, with an average 40 per cent open rate and 20 per cent click rate- Hired and managed staff for newspaper and yearbook teams- Produced promotional material for all events and programs, such as posters, videos, and social media posts Show less