GM & business owner of one of the largest mental health information brands in the world. Responsible for editorial strategy, marketing and revenue. 2x Webby Award winner

GM & business owner of Meredith's portfolio of direct-to-consumer digital subscription products. Responsible for p&l and hyper-focused on growing subscribers, LTV and revenue across the portfolio. Products spanned family organization (Cozi), mental health & meditation, and paywalls/premium content offerings across brands like Cooking Light and Better Homes & Gardens.

Responsible for creating syllabus, course materials and teaching the graduate-level course, “Managing a Digital Brand”, to students in the MS in Publishing program. The course covers how to run a digital publishing brand as a business including product strategy, marketing, content strategy, modeling and budgeting, and presenting an executive-level one-year investment and strategy plan.

Responsible for driving overall business strategy, audience growth/retention and new revenue opportunities for SYFY WIRE – a digital-first entertainment news platform for fans of sci-fi, fantasy and horror –using content strategy, programming & distribution, paid media, audience development, strategic partnerships, product development, newsletter and growth marketing. Platforms include website, social and YouTube, with content also being distributed to OTT streaming, TV and third-party syndicates. • Launched NBCU’s first editorial commerce initiative using unified checkout product and saw 2.5x ROAS in first two months• Increased Instagram engagement 3x vs. annual benchmarks in first 6 months• Hit cross-platform targets despite decrease in media spend and lack of entertainment news during COVID

Senior leader charged with overseeing a team of 6 and directing the SEO, audience development, content strategy and planning for kids aged 2-5 across all digital and streaming platforms, including Noggin (DTC), NickJr.com, the Nick Jr. App, video on demand (VOD), YouTube and B2B SVOD (Amazon, Hoopla, etc.). -From launch, developed and led content strategy for Viacom’s first-ever DTC offering (Noggin), which reached No. 2 on the top-grossing kids’ app rankings and won the 2019 Webby Award in the kids & family category-Overhauled the digital content strategy for Nick Jr. -- the No. 1 kids entertainment brand -- growing it from desktop-only to a cohesive experience across mobile web, app and OTT, with the iOS app winning the Apple Editor’s Choice Award in 2014-Oversaw launch of Viacom’s first-ever global YouTube channel launch and led day-to-day operations to reach subscriber and engagement growth 3x faster than domestic benchmarks

Create and execute a programming and content strategy that maximizes ROI and other KPI's (visits, engagement, etc.) for Nickelodeon's preschool-targeted digital websites, apps and social channels. This includes NickJr.com, the Nick Jr. App (all platforms), Facebook, YouTube and Noggin, Nickelodeon's SVOD app.

Oversaw all long and short-term editorial planning for MLB.com and the MLB At Bat App -- the No. 1 grossing sports app -- for all 10 teams on the East Coast. Directly managed a team of 15 employees to create video and written content that balanced long-term goals while keeping the tone of the app and websites timely and relevant in a 24/7 news cycle. Worked closely with each team’s executives to tailor strategy to fit each market’s target audience. Also responsible for driving the strategy and managing an on-site team of 10+ people for MLB’s signature events (World Series, All-Star Game, etc.).

Responsible for the content strategy for Minor League Baseball’s official website, Facebook page and Twitter account. Directly managed 15 staff employees and a 20+ consistent freelance reporters and managed all editorial and travel budgets. Worked closely with Minor League Baseball executives to grow awareness for its teams and initiatives.