Kristen (Zimmerman) Altmeyer Email & Phone Number

New York, Ny, Us

New York, Us

New York, Us

GM & business owner of one of the largest mental health information brands in the world. Responsible for editorial strategy, marketing and revenue. 2x Webby Award winner

New York, Us

GM & business owner of Meredith's portfolio of direct-to-consumer digital subscription products. Responsible for p&l and hyper-focused on growing subscribers, LTV and revenue across the portfolio. Products spanned family organization (Cozi), mental health & meditation, and paywalls/premium content offerings across brands like Cooking Light and Better Homes & Gardens.

New York, Ny, Us

Responsible for creating syllabus, course materials and teaching the graduate-level course, “Managing a Digital Brand”, to students in the MS in Publishing program. The course covers how to run a digital publishing brand as a business including product strategy, marketing, content strategy, modeling and budgeting, and presenting an executive-level one-year investment and strategy plan.

New York City, Ny, Us

Responsible for driving overall business strategy, audience growth/retention and new revenue opportunities for SYFY WIRE – a digital-first entertainment news platform for fans of sci-fi, fantasy and horror –using content strategy, programming & distribution, paid media, audience development, strategic partnerships, product development, newsletter and growth marketing. Platforms include website, social and YouTube, with content also being distributed to OTT streaming, TV and third-party syndicates. • Launched NBCU’s first editorial commerce initiative using unified checkout product and saw 2.5x ROAS in first two months• Increased Instagram engagement 3x vs. annual benchmarks in first 6 months• Hit cross-platform targets despite decrease in media spend and lack of entertainment news during COVID

Los Angeles, Ca, Us

Senior leader charged with overseeing a team of 6 and directing the SEO, audience development, content strategy and planning for kids aged 2-5 across all digital and streaming platforms, including Noggin (DTC), NickJr.com, the Nick Jr. App, video on demand (VOD), YouTube and B2B SVOD (Amazon, Hoopla, etc.). -From launch, developed and led content strategy for Viacom’s first-ever DTC offering (Noggin), which reached No. 2 on the top-grossing kids’ app rankings and won the 2019 Webby Award in the kids & family category-Overhauled the digital content strategy for Nick Jr. -- the No. 1 kids entertainment brand -- growing it from desktop-only to a cohesive experience across mobile web, app and OTT, with the iOS app winning the Apple Editor’s Choice Award in 2014-Oversaw launch of Viacom’s first-ever global YouTube channel launch and led day-to-day operations to reach subscriber and engagement growth 3x faster than domestic benchmarks

Los Angeles, Ca, Us

Create and execute a programming and content strategy that maximizes ROI and other KPI's (visits, engagement, etc.) for Nickelodeon's preschool-targeted digital websites, apps and social channels. This includes NickJr.com, the Nick Jr. App (all platforms), Facebook, YouTube and Noggin, Nickelodeon's SVOD app.

Los Angeles, Ca, Us

New York, New York, Us

Oversaw all long and short-term editorial planning for MLB.com and the MLB At Bat App -- the No. 1 grossing sports app -- for all 10 teams on the East Coast. Directly managed a team of 15 employees to create video and written content that balanced long-term goals while keeping the tone of the app and websites timely and relevant in a 24/7 news cycle. Worked closely with each team’s executives to tailor strategy to fit each market’s target audience. Also responsible for driving the strategy and managing an on-site team of 10+ people for MLB’s signature events (World Series, All-Star Game, etc.).

New York, New York, Us

Responsible for the content strategy for Minor League Baseball’s official website, Facebook page and Twitter account. Directly managed 15 staff employees and a 20+ consistent freelance reporters and managed all editorial and travel budgets. Worked closely with Minor League Baseball executives to grow awareness for its teams and initiatives.

Mba, Masters Of Business Administration

Ba, Journalism