Karen Sanchez Armas Marçal Email & Phone Number

Mérida, Yucatán, Mexico

Mexico City, Mexico

Provided consulting services focused on their Creative and Design departments/teams. Brought functional expertise, to help optimize and improve the overall performance of both departments, on everyday processes, as well as ironing details found in their interaction dynamics, to drive faster, better decisions, more productive meetings and efficient executions.

Mexico City Area, Mexico

✚ Managed various key accounts simultaneously.✚ Grew accounts by 30% or more within the first year by developing new clients and re-establishing relationships with dormant accounts.✚ Managed internal teams, external sub contractors and clients.✚ Developed an executed effective omnichannel brand strategies, including product placement and launches, and public relations✚ Established a quality start to finish process for every project.✚ Facilitated and led kick-off calls to outline creative timelines, specs and deliverables.ACCOUNTS: NewEra Caps, ADIDAS, SPORTMEX (Lacoste, Harmont&Blain, LaPerla), Cuauhtémoc Moctezuma Brewery (TECATE, INDIO) Pedigree, Warner, Tetrapak, etc.

Mexico City Area, Mexico

✚ Managed company's sports brands accounts.✚ Created and implemented multi-platform focalized POS marketing strategies, achieving bottom line goals as well as direct band engagement with consumer.✚ Managed in agency strategy development team as well as in-store trade marketing teams for each account.Accounts: adidas. Puma. Nike.

Monterrey, Nuevo León, Mexico

✚ Improved business operation and identified key opportunity areas, resulting in account growth, achieving a year-over-year revenue growth of approximately 27% annual on each of my account.✚ Implemented a comprehensive business strategy including client satisfaction and retention, talent development, and new business development.✚ Used synergetic approach strategies creating cost efficient solutions both for our client and the agency's bottom line.Accounts: Sigma Alimentos (Quesos Nochebuena). Crédito Ideal (Caribbean Financial). Productos Chata. Gobierno de Nuevo León (Proyecto Ciudad del conocimiento). Blair Singer (Sales Dogs y Little Voice Mastery). Marco Antonio Regil (Vendedores Perros, La vocecita, etc) .

Mexico City, Mexico

✚ Designed and implemented Omnichannel Marketing strategies, boosting revenue by 4.7% ✚ Managed the everyday needs of agency's top 3 accounts.✚ Managed a team of 7 creatives and designers Accounts: British American Tobacco México (Camel, Lucky Strike). Casa Herradura (New Mix, Tequila Herradura, Jimador y Vodka Skyy). Casa Pedro Domecq (Chivas Regal, Martell, Stolichnaya, Ballantines Caribe Cooler, Havana Club, Tequilas). Grey Global Group México. Hasbro. Levis. Lowe/Draft. Liverpool. Master Foods México (M&M’s). Nokia. Philips. Puma. Unilever (Nivea, Rexona, AXE). Vans.

Mexico City, Mexico

✚ Developed and implemented 360 BTL strategies.✚ Lead a creative team of 5Accounts: Grey Global Group México. British American Tobacco México (Lucky Strike, Camel, Kent). EDS de México. Laboratorios Lily (Cialis). Mtv Networks(Mtv, Nickelodeon, VH1). Samsung. Telefónica MoviStar México

Mexico City, Mexico

✚ Assisted in designing and developing BTL strategies.✚ Assisted in the implementation of some of the strategies. Accounts: Grey Global Group México. British American Tobacco México( Lucky Strike, Camel, Kent, Proyectos corporativos varios). Casa José Cuervo (b:oost). Laboratorios Lily (Cialis). LG. Mtv Networks (Mtv, Nickelodeon, VH1).

Licenciatura, Ciencias De La Comunicación

Highschool