Kumar Sanket Email and Phone Number

-Go-to-market strategy-Sales process Alignment: Lead tracking, Lead Conversion, Sales KPIs-Sales deck and Communication strategy for existing and new customers-Product demos and Proof of concepts/ Pilots for customer acquisition-Carried out end to end customer acquisition process for a UK based company in Myanmar that included response to RFP, product demonstration, Pilot implementation, Price negotiation and Product implementation-handover strategy-Project Management

• Analysing business processes and facilitating Business Process Re-engineering• Involved with Software Development Lifecycle (SDLC) right from requirement analysis, documentation (functional specifications), code review, test scenario development to delivery of finished product to the client• Closely involved with business owners during requirements validation, use case creation, functionality optimization and UAT• SPOC between cross-functional teams: Business owners, application owners, technical teams, testing teams etc• Functional consultant for SAP Payroll

Key Responsibilities and achievements:1. Digital marketing using Google Adwords, creating and managing ad campaigns2. Achieved 120% increase in overall website hit through Search Engine Optimization, using Google Analytics, Keyword optimization, Improving landing pages, defining goals, tracking conversions.3. Business process optimization: Upto 38% Reduction in overall Accounts Receivable was realized in the first month. 4. Modified and Implemented Open source CRM (SugarCRM) into an end to end ERP solution, achieved much simplified documentation, detailing, tracking and conversion of Sales targets. Efficient monitoring of Content and campaign management.5. Ad Server Implementation (OpenX): Achieved enhanced revenue generation through strategic advertisement and offer placement on hundreds of webpages. It provided a simplified mechanism to the management for storing, analyzing and using webpage traffic data.

• Requirements Analysis• BRDs• Database management• Application testing and deployment• New business creation, standardization of auditing applications in 4 territories: UK, Luxembourg, Cyprus, and Denmark

Developed Google maps based tracking interface for hand held GPS device