As Field Marketing Manager, I supported the organization's sales and brand initiatives to create opportunity and growth over multiple lines of business. ▪ Maximized the utilization of technology to promote products and services while establishing sponsorship, event, and webinar budgets and strategies to support retention, new sales, and brand awareness, increasing webinar content by 50% since 2020.▪ Partnered with sales team members to align marketing strategies with sales goals, optimizing the sales process through marketing data and trend analyses, identifying areas for improvement, and increasing lead generation by 25%.▪ Orchestrated and implemented large-scale industry events and regional trade shows while serving as a consistent liaison between the sales and marketing teams, communicating projects, sales needs, and upcoming initiatives regularly.▪ Successfully and efficiently performed field marketing duties, using creative thinking skills to work with sales operations leaders and implement focused marketing programs and initiatives, increasing overall sales by 10%.

▪ Successfully grew content marketing material by 20%; using personas to develop and execute digital marketing strategies, including content marketing initiatives, expanding marketing content inventory – product presentations, blogs, and sales flyers.▪ Partnered with leaders to monitor and manage the annual marketing budget, supporting 17 account executives and six C-suite leaders in developing sales proposals, finalist presentations, and marketing materials.▪ Ensured brand consistency across all marketing materials and channels, including four direct mail campaigns and six social media campaigns, resulting in two returning customers as well as a sales pipeline increase of 20%.▪ Negotiated mutually beneficial partnership agreements, leveraging co-branded advertising efforts, local sponsorships, and events to drive growth for third-party associations, resulting in a 4-5% increase in YOY sales.▪ Built and utilized data analytics and KPIs to measure the effectiveness of marketing campaigns while managing event planning efforts on behalf of the sales team and various members of leadership for 6-8 events per year.

▪ Diligently maintained adherence to marketing regulations and standards while supporting the sales team’s RFP response process through strategic thinking, content creation, messaging, formatting, and response preparation.▪ Promoted a culture of continuous improvement and innovation while facilitating website maintenance as well as an update of the company’s new brand, executing copywriting, editing, and publishing efforts.▪ Crafted & implemented comprehensive marketing plans to drive social media presence, using research, strategy, team management, and reporting on analytics to optimize Facebook, LinkedIn, Twitter, and YouTube campaigns.▪ Worked closely with the product management team to launch successful product marketing campaigns while managing community outreach events & programs, as well as internal meetings for high-level stakeholders.

* Implemented social media marketing presence which included research, strategy, and content creation on Facebook, LinkedIn, Twitter, YouTube, Blogger. * Managed 6 member social media team. * Maintained content and updates on internal and external websites. * Created marketing collateral (graphics/copy) for sales team. * Coordinated and led company-wide events. * Assisted sales team with format and content for RFP documents. * Managed vendor contracts.

* Facilitated plans with stakeholders and web design team to ensure compelling user experience and target demographics are met for brand website. * Responsible for site management, content publishing, measurement, optimization, and customer service for brand and retail websites. * Managed and designed promotional email campaigns generating a 30-45% increase in online store sales.* Facilitated sales efforts by creating presentations and promotional literature to generate brand awareness among retailers. * Drove circulation improvements and 20% increase in media presence by managing Public Relations, contact management, and new media research.* Led grassroots advertising efforts to generate awareness among new and existing customers contributing to cost savings. * Led the event planning and execution for the Diadora Summer Soccer Series, which included budget and vendor management, intern supervision, and event reporting, while achieving budget targets.* Managed summer intern program for staff of 10, and drove hiring decisions, program implementation, training and mentoring.