Kelsey S. Barcomb Email & Phone Number

New York, Ny, Us

London, England, Gb

• Led the global and regional marketing video content strategy and execution, contributing to an increase in followers on LinkedIn and breaking the 2k following threshold. • Utilized creative copywriting, content brainstorming, and graphic design skills to organically change the location of the top audience on the company’s Instagram page from the United Kingdom and India to the United States.• Worked with an outside vendor to launch new animated case studies and videos on LinkedIn, Facebook, Twitter, and Instagram. • Launched unique email marketing campaigns, tested A/B subject lines, and analyzed the results.• Nurtured industry-related conversations in various online communities.• Organized virtual and live events.• Attended live industry events to network, made connections, and amplified the We Are Amnet brand.• Educated stakeholders on social media strategies and advocated for new technologies.• Acted as the single point of contact for all incoming communications in the Americas. • Managed the Americas’ marketing budget and contributed to the global marketing budget.

New York, New York, Us

• Co-directed influencer program and cross-collaborated on a multi-channel campaign, generating 565K+ mobile impressions, reaching 71K+ consumers, achieving 9.2K likes on Instagram and 2K+ clicks on mobile• Amplified celebrity and influencer UGC across social media, resulting in millions of impressions• Wrote creatively and concisely for e-newsletters, social media platforms, video scripts, website copy, case studies, and paid social advertising• Managed and oversaw Front Street, the company's video content series, from start (conceptualization and topic brainstorming) to finish (publication across the website and social channels)• Tested e-newsletters with various A/B subject lines, and reviewed analytics for improvement• Created email communications in EXM platform, assigned to correct lists, and scheduled for dispatch• Pitched, designed, brainstormed, curated content, and followed roadmap of success for TikTok launch in 2022• Maintained OUTFRONT’s voice and image across marketing collateral, social media platforms, website, and all B2B touchpoints • Developed and updated regional and national media kits and B2B case studies• Analyzed market research to build marketing collateral and translated data into stories• Advocated for an official copy style guide to define the brand’s voice and educated stakeholders on best practices• Managed and organized multiple marketing content calendars and spreadsheets for maximum efficiency• Managed and trained corporate marketing interns

New York, Us

New Haven, Ct, Us

• Provided timely and reliable support for the marketing team, partners, counsel, and associates• Managed and strategized the firm's social media presence by utilizing hashtags, creating a custom company hashtag, writing concise captions, and working with graphic designer to improve quality of images• After first month of running firm’s LinkedIn page, increased mobile anddesktop visitors by 176%• Managed the firm's website by posting firm news, publications, events,biographies, and utilizing SEO and keyword optimization; as a result, ourwebsite visitor rate and click rate increased substantially• Designed and sent email communications using ESP systems, such as Constant Contact and ContactEase• Tested A/B Subject Lines and analyzed email analytics for best results• Maintained the CRM records and lists, and segmented contact lists for maximum conversion rates• Increased firm’s click-through, conversion, and open rates • Managed the firm's social media presence on LinkedIn via Loomly, as well as the firm's Private Client Services showcase page on LinkedIn• Drafted press releases and communicated with media and public relations contacts• Researched and wrote Wiggin Opportunity Initiative Client Success Stories for promotion on the website• Maintained and organized the marketing department's calendar of events, deadlines, and reminders• Updated marketing materials, such as attorneys' biographies, practice group descriptions, etc. • Created client communications (pitch books and email communications/invitations) • Utilized Adobe Premiere Pro to edit firm webinar videos• Prepared attorneys for events by sending e-comm invitations, managing registration lists, putting together informational packets and swag bags, and creating name badges for guests• Coordinated events, webinars, photoshoot dates, and post-production timelines • Created and managed firm surveys using Survey Monkey

Fort Worth, Texas, Us

St. Louis, Mo, Us

St Paul, Mn, Us

St Paul, Mn, Us

St. Louis, Mo, Us

Auburn, Al, Us