Kyle Brown Email & Phone Number

• Led content strategies that resulted in 2+ million engagements on PickUps props
• Monitored Twitter closely to immediately identify breaking news in order to create content packages for trending props
• Organized content on the front page of PlayPickUp.com to ensure that daily trending stories and props were accessible and playable
• Led the charge on planning and executing the creation of betting analysis articles with SEO-friendly headlines that would rank highly on Google Search
• Developed partnership skills by cultivating a network of 100+ independent publishers
• Successfully hired a team of content creators, a social media manager, and a community manager by creating job postings, leading interviews, creating take home assignments and eventually onboarding materials

San Francisco Bay Area

• Acted as lead programmer for The Athletic’s MLB content by creating alert plans, participating in company-wide blitzes, and developing creative strategies to maximize viewership of the 400,000+ subscribers who opted.
• Created over 2,700 campaigns that resulted in 2.5 million unique opens at an overall open rate of 3.24%
• Yielded 3,100 new subscriptions as a direct result from those campaigns
• Maintained a comprehensive database on Google Spreadsheets that tracked team-wide push notification metrics from Iterable, Metabase, and Sisense
• Spearheaded the reorganization of The Athletic’s podcast alerts strategy

San Francisco Bay Area

• Grew the College Football stream by a net of 910,000 subscribers since taking over as lead
• Sent roughly 100 push notifications and program 700+ pieces of content per week in the app that has over 15 million total subscribers
• Monitored and evaluated the effectiveness of alerts and content in the app through analytics
• Supported in training new team members, provide feedback and lead meetings to ensure team strategies are being implemented
• Collaborated with editors to help create editorial plans around important sporting events

San Francisco Bay Area

• Assisted lead programmer by helping prepare and execute plans for all NFL events
• Worked every main event of the season including full slate of NFL Sunday games, Monday Night Football, Thursday Night Football and Friday injury reports

San Francisco Bay Area

• Responsible for searching the web for top content to program in B/R’s mobile app and creating headlines choosing photos to attract users
• Helped develop B/R’s brand by driving traffic to its app and helped it grow to become second to ESPN in popularity

San Francisco Bay Area

• Compiled daily newsletters to inform subscribers of all the recent news pertaining to their favorite teams
• Used A/B testing to examine which email subject lines, headlines, photos and orders led to higher open rates

• Wrote over 300 columns which accumulated over 675,000 total reads
• Completed 3-month internship where I published 9-10 columns per week

Writer and editor for a monthly newsletter intended to praise coaches for their influence on young athletes.

Portland, Oregon, United States

• Wrote and analyzed all coverage for Women’s Volleyball team for press, public and internal use, including game recaps and news releases
• Constructed weekly previews and assisted in the designing of media guides
• Organized and executed interviews with team members
• Recorded game stats and uploaded them to team website

Eugene, Oregon Area

Managed prepping the restaurant for dinner hours, assembled side dishes, decorated plates, as well as communicated with the waitresses in order to make the restaurant run smoothly

Cupertino, California

Bachelor Of Science (Bs), Journalism

Education record