Karen Choy Email & Phone Number

As department head of PPC, I oversaw client strategy and media plans to achieve client objectives, built and developed PPC team, and established agency playbook and processes.Implementation of CRO tactics and ABM strategy for B2B specific clients. Built trust and inspired passion within internal and external teams.

Hawaiian Islands

Lead all digital marketing efforts for HPH brand and four major hospital facilities across the Hawaiian Islands (Straub Medical Center, Kapiolani Medical Center for Women and Children, Pali Momi Medical Center, and Wilcox Medical Center). Oversee digital marketing team and vendors in charge of website management, search marketing, paid social advertising, email marketing, marketing automation, search engine optimization, content creation, display advertising, and marketing analytics.

San Francisco, Ca

Brought search marketing and all digital efforts in-house. Built and oversaw the corporate digital marketing team that lead all digital initiatives across 8 port locations and 3 national parks responsible for Paid Media (display advertising, paid search, paid social), SEO, Website Management, Content Marketing, Social Media, Web Analytics, and reporting across all marketing channels.

San Francisco, Ca

Oversee corporate paid media programs and SEO efforts for Hornblower's family of companies. Lead digital strategy across concessions through the National Park Service and ports across the US.Integrate analytics and attribution across all digital marketing channels such as paid search, organic, email, display, and social.Work with editorial and marketing support to optimize on-site and off-site content creation.

San Francisco, Ca

Provide oversight and support on success of clients' digital marketing business objectives and growth. Lead client presentations.Develop account services team of Analysts, Account Execs, and Senior Account Managers.Client portfolio includes PPC and SEO enterprise software, technology, e-tailers, and telecomm to list a few.Plan, evaluate, and improve the efficiency of business processes and procedures.Work closely with HR in staffing, interviewing, hiring, and growing the client management and strategy team.

San Francisco, Ca

Managed digital marketing strategy and implementation across a diverse portfolio of clients in verticals such as retail, real estate, finance, pet care, health, tele communication, and technology. Marketing channel management includes paid search, social media, consumer shopping engines, 3rd party display network and partners. Provide oversight, training, and support to client service team members. Responsible for on boarding clients, leading presentations, strategy building, defining appropriate benchmarks, execution of media and account optimizations, manage client relationship, prepare and present reviews and renewal packages, and successfully meet client expectations and performance objectives through length of relationship.

San Francisco, Ca

Provide strategic optimization and oversee client-facing management of all U.S. based accounts.Work alongside global sales efforts in the launch and servicing of prospecting and qualifying clientele. Present account reviews, post-analysis, and case studies to agencies and direct advertisers. Create and present RFPs. Maintain relationships with global agency partners. Leverage our account operations in Australia and our global sales teams to ensure cohesive search and display communication and performance approach. Work in conjunction with our media buying team, affiliate marketing management, and display advertising teams to provide a customized solution for each individual advertiser. Drive strategy influenced by analytics and reporting to identify opportunities, measure efficiency, grow profitability and ROI. Lead account operations team meetings.

San Francisco

Planning, launch and optimization of PPC programs across our search network. Advise and manage accounts across multiple global regions with significant budgets. Deep data analysis and review of campaign performance objectives. Evaluate and implement new performance marketing channels with guidance from media buying team. Conduct keyword analysis, industry research, and review of 3rd party analytics to determine effective ad copy and campaign strategy. Develop and constantly test keywords, ad creatives, landing pages, account pacing, and bid management around conversion focused and traffic based accounts. Provide custom reporting: ad hoc, weekly, monthly, post-analysis. Participate in sales efforts through trade shows, lead nurturing, maintaining partner relationships, and creation of marketing collateral.

Provide client-facing SEM and SEO management and support for multiple clients with large-scale ad spend across multiple verticals including: retail, lead generation, B2C and B2B retail sites.• Deliver weekly and monthly reports based on defined client KPIs and company objectives, while working with external marketing teams and agencies. • Developed and presented the agency’s main Ecommerce and Lead Generation report templates. • Properly execute agency Best Practices in all areas of SEM including account build out and taxonomy, keyword research, competitive analysis, bid management, ad text creation and testing, and other PPC related services required to continuously optimize client accounts across all major search engines and content networks. • Perform detailed SEO and SEM assessments for customers, providing them with multi-level visibility into their customer lifecycle. • Perform A/B ad text tests, multivariate tests, landing page tests. • Design new ad creatives and email layouts for client proposals. • Report directly to the Director of Digital Marketing Services within IBM Enterprise Marketing Management group.

San Jose, California, United States