Karen Choy Email & Phone Number

As department head of PPC, I oversaw client strategy and media plans to achieve client objectives, built and developed PPC team, and established agency playbook and processes.Implementation of CRO tactics and ABM strategy for B2B specific clients. Built trust and inspired passion within internal and external teams.

Hawaiian Islands

Lead all digital marketing efforts for HPH brand and four major hospital facilities across the Hawaiian Islands (Straub Medical Center, Kapiolani Medical Center for Women and Children, Pali Momi Medical Center, and Wilcox Medical Center). Oversee digital marketing team and vendors in charge of website management, search marketing, paid social advertising.

San Francisco, CA

Brought search marketing and all digital efforts in-house. Built and oversaw the corporate digital marketing team that lead all digital initiatives across 8 port locations and 3 national parks responsible for Paid Media (display advertising, paid search, paid social), SEO, Website Management, Content Marketing, Social Media, Web Analytics, and reporting.

San Francisco, CA

Oversee corporate paid media programs and SEO efforts for Hornblower's family of companies. Lead digital strategy across concessions through the National Park Service and ports across the US.Integrate analytics and attribution across all digital marketing channels such as paid search, organic, email, display, and social.Work with editorial and marketing.

San Francisco, CA

Provide oversight and support on success of clients' digital marketing business objectives and growth. Lead client presentations.Develop account services team of Analysts, Account Execs, and Senior Account Managers.Client portfolio includes PPC and SEO enterprise software, technology, e-tailers, and telecomm to list a few.Plan, evaluate, and improve the.

San Francisco, CA

Managed digital marketing strategy and implementation across a diverse portfolio of clients in verticals such as retail, real estate, finance, pet care, health, tele communication, and technology. Marketing channel management includes paid search, social media, consumer shopping engines, 3rd party display network and partners. Provide oversight, training.

San Francisco, CA

Provide strategic optimization and oversee client-facing management of all U.S. based accounts.Work alongside global sales efforts in the launch and servicing of prospecting and qualifying clientele. Present account reviews, post-analysis, and case studies to agencies and direct advertisers. Create and present RFPs. Maintain relationships with global.

San Francisco

Planning, launch and optimization of PPC programs across our search network. Advise and manage accounts across multiple global regions with significant budgets. Deep data analysis and review of campaign performance objectives. Evaluate and implement new performance marketing channels with guidance from media buying team. Conduct keyword analysis, industry.

• Provide client-facing SEM and SEO management and support for multiple clients with large-scale ad spend across multiple verticals including: retail, lead generation, B2C and B2B retail sites.
• Deliver weekly and monthly reports based on defined client KPIs and company objectives, while working with external marketing teams and agencies.
• Developed and presented the agency’s main Ecommerce and Lead Generation report templates.
• Properly execute agency Best Practices in all areas of SEM including account build out and taxonomy, keyword research, competitive analysis, bid management, ad text creation and testing, and other PPC related services.
• Perform detailed SEO and SEM assessments for customers, providing them with multi-level visibility into their customer lifecycle.
• Perform A/B ad text tests, multivariate tests, landing page tests.

San Jose, California, United States