Kris Schrader Email & Phone Number

Blue Bell, Pa, Us

New York, Ny, Us

● Built this regional creative strategy and integrated brand marketing agency from the ground up. The team now leads the Northeast in creative and media revenue, brand business, and campaign activations.● Spearheaded the agency’s integrated marketing expansion, including short and long form video content, commercial ad campaigns, digital, print, web development, display, ecommerce, SEO, and SEM. ● Forged new vendor partnerships and grew staffing to support expanded agency operations. ● Created all sales enablement tools and training materials to launch the digital 360 transformation and deliver best-in-class campaign solutions to clients across teams.● Leads end-to-end brand management, go-to-market strategy, and budgeting (owns P&L) for 150-200+ B2B and B2C client campaigns annually. Tripled repeat client business.● Formulates effective customized marketing solutions with defined KPIs, in-depth data analytics, consumer profiles, and category insights. ● Integral part of the client-facing sales teams and demand generation campaigns, driving new creative revenue of 40% and shrinking account churn rates to exceed the region’s $125M+ goal. ● Streamlined all operations to remove geographic barriers, slashing speed to retail time by more than 50% and enabling the team to now work seamlessly between 22 advertising sales markets.● Garnered more than 100 industry creative and marketing communications awards for team excellence in multi-channel campaigns.

Camden, Nj, Us

● Directed creative development and brand messaging for top global consumer brand content - V8, Pace, SpaghettiOs, Swanson, Prego, Plum Organics, Foodservice (NAFS), Pepperidge Farm and Soup. ● Developed and produced broadcast TV commercials, website UI/ UX, digital design, print ads, radio spots, social media, ecommerce, in-store assets, photography, and long form video content.● Cut marketing production costs by more than 50% by shifting core content production in-house as key to the enterprise’s decoupling transformation.● Strategized, wrote, and designed internal and external communications content, global training modules, financial reports, public relations material, and B2B sales collateral. Partnered cross-functionally across all departments.● Shaped and executed multimedia experiences for high-profile, global employee events, Executive Leadership meetings, and branded experiential campaigns, including onsite partnerships with NFL Draft Day and Super Bowl.● Partnered with top-tier global agencies to execute brand activations across shopper/ product marketing campaigns.

Philadelphia, Pa, Us

● Highest single game attendance record. Designed and produced the main event logo, all print and digital ticket sales promotions, graphic assets, and merchandise for this national event.

Philadelphia, Pa, Us

● Launched the in-house creative studio and closed-circuit TV network. Developed and produced all content:-25+ hrs. of live, interactive content programming weekly-60+ patient-focused strategic health communications campaigns and staff training modules, including critical care initiatives and multi-cultural programs for the Department of Global Medicine● Headed a team of 30+ direct reports (staff, interns, volunteers) and formed a comprehensive for-credit college internship program.● Booked and executed 200+ patient and donor events and high-profile live guest performances such as Taylor Swift, Shawn Mendes, and Imagine Dragons.● Oversaw event public relations activities and served as department spokesperson.● Introduced a multi-faceted participation incentive program, providing critical psycho-social support and engagement for pediatric patients.● Appointed to enterprise IT project management teams to steer 4 major product developments, including mobile app designs and tech upgrades for patient access hospital wide.

Philadelphia, Pa, Us

● Executed rights and clearances for 15 regional and national networks.● Authored Original Programming Production Manual, standardizing all policies and procedures for non-game content.● Partnered with Legal team to advise networks on negotiations, trademarks, rights usage, and licensing. Analyzed, drafted, and processed 500+ contracts annually for talent, production, music, and marketing.

Philadelphia, Pa, Us

● Transformed series programming with increased branding, behind the scenes storytelling, and the expanded use of high-profile show hosts and professional athletes. ● Grew female viewership week over week across 3 core shows.● Forged advertising partnerships in new market categories with the creation of custom integrated sponsor packages.● Line produced live-to-tape competitive sports events from Boston to Maryland. Supervised all production operations, budgets, and crewing.● Negotiated rights acquisitions for domestic and international programs that expanded audience reach in NCAA games and non-traditional sports.

Watertown, Ma, Us

● Produced 15+ full episodic shows annually, including an Emmy nominated monthly winter series with top athletes, resort profiles, and latest ski buzz.● Launched the news division, becoming the network’s first Assignment Manager. Defined all processes, directed multi-disciplinary teams, and generated feature content for regional NCAA and professional sports game broadcasts.● Owned network operations in coverage of NFL regular seasons, two World Series, and 3 Super Bowls. Built partnerships with other regional and national media teams, saving thousands in production costs.● Generated new revenue streams by developing unique sponsorships with global brands in untapped categories.

Los Angeles, California, Us

Master'S - Journalism/ Advertising & Marketing, Concentrations: Product Licensing And Psychology

Bachelor'S - Theater/Film, Concentrations: Honors Scriptwriting