Kimberly Schulz Email & Phone Number

Ocean Shores, Washington, Us

Us

Tacoma, Wa, Us

Responsible for the development and implementation of omnichannel marketing strategy in support of members, staff, program, and philanthropic experience. Partnered with operations and co-created virtual experience team reinventing the Y overnight during the COVID pandemic. Led creative and content development, and optimization for websites, social media, app, mobile, email marketing, digital advertising, SEO, and SEM. Utilized consumer insights and Google Analytics to drive business decision-making.• Increased online joins by 267% YOY, achieved 18% landing page conversion rate, and exceeded goal by 63% during the most popular membership promotion of the year.• Evaluated, recommended, and implemented a touch screen kiosk software solution for 9 community centers resulting in an annual cost savings of $9,400.• Migrated core web property ymcapkc.org to shared Drupal CMS, increased visits 29%, new visitors 32%, and average session duration 10% YOY.• Developed and implemented the organization's first A/B/MVT testing methodologies and plan.• Provided leadership, coaching, training, and mentoring to Digital Experience Directors.

Tacoma, Wa, Us

Established the organization's first school-wide marketing strategy in support of all programs, initiatives, and events. Led comprehensive internal and external market research and online visibility studies, surveys, and data analysis. Utilized consumer insights and Google Analytics to drive business decision-making.• Launched the organization’s first targeted Facebook advertising campaign resulting in 102,681 total reach, 3,256 clicks, and a relevance score of eight.• Developed and launched a targeted brand awareness campaign with the goal of broadening awareness and reach resulting in over 200 prospective families exploring Bellarmine for the first time.• Increased enrollment by 38% YOY through creative and targeted marketing strategies and tactics, exceeded five-year goal in one year.• Established data-driven organizational culture, developed recruiting and enrollment reporting and analysis discipline, and key performance objectives and metrics.• Developed a multi-platform, strategic admissions communications plan increasing engagement with prospective audiences by 35% and email open rates by 15% YOY.

London, Gb

Developed and led best-in-class digital content marketing and creative experiences in support of the World Vision US brand, marketing, and communication strategies and goals. Utilized consumer insights, user research, usability studies, and Adobe SiteCatalyst to drive business decision-making.• Established the organization’s first digital vision, strategy, and content marketing strategy. • Migrated core web property worldvision.org to shared Drupal CMS and simultaneously delivered major site redesign. Increased content engagement rate 15%, AOV 8%, and traffic 5% YOY.• Expanded Drupal to blog, microsites, and campaign landing pages, delivering high-quality, timely, and relevant digital content to a variety of donor audiences across multiple platforms and device types.• Boosted acquisition and marketing by developing an organizational-wide coordinated campaign strategy. Provided digital consultation and support to internal business partners to boost their acquisition and cultivation marketing efforts.• Generated 492,000+ impressions, 725+ shares, and $22,000+ in donations within two weeks of launching the “Why Do You Give?” brand awareness video aimed at inspiring and encouraging donors.• Developed a cohesive, coordinated, cross-divisional, omnichannel campaign around Giving Tuesday increasing fundraising on that day from $150k to $1.8m YOY.

London, Gb

Built key website and email marketing strategies for internal business partners to meet donor acquisition and cultivation goals. Managed the end-to-end development process from strategy to implementation of the organization’s main website, as well as all microsites.• Ensured 100% alignment to website standards, styles, and branding while creating and delivering website solutions.• Directed day-to-day efforts of 10 team members, ensuring work adhered to quality standards and project deadlines.

London, Gb

Managed the successful execution of project-oriented work efforts, meeting project objectives and client expectations for both time and cost. Enabled the Interactive Media team to meet donor acquisition and cultivation goals.• Developed and optimized best-in-class eCommerce and email solutions that resulted in the highest donor satisfaction rates.• Developed and implemented extensive marketing strategy and merchandising plan including requirements for over 200 eCommerce marketing bins, providing dynamic content presentation to donors.

London, Gb

Led a 12-member team managing multiple short-term and long-term web-based projects. Developed and implemented A/B/MVT testing methodologies and roadmaps, launched testing tool Offermatica (now Adobe Target).• Led the successful worldvision.org analytics migration to Omniture SiteCatalyst (now Adobe SiteCatalyst).• Maintained consistent and effective client communication, resulting in the highest levels of client satisfaction.

Bachelor Of Arts (Ba), Business Management

Business Management & Photography

Associate Of Arts And Sciences (Aas), Business Management & Photography