Kelley Schwartz Email & Phone Number

Chicago, Illinois

• Create and implement email marketing strategy, which resulted in an overall 30% lift in email opens
• Develop email marketing processes, A/B tests, and promotions to ensure effective and consistent messaging
• Manage four unique company email calendars, send volume, list targeting, production, and cadence based on performance testing, segmentation, and organizational prioritization
• Build and optimize B2B and B2C lead nurture streams resulting in an open rate of 48%, 20% click rate, and 5.4% conversion rate
• Create and implement internal communications to provide cross-channel insight and consistent messaging for marketing and sales teams
• Develop lead generation activities, conversion programs, and marketing campaigns while analyzing the results of those tactics to improve and convert leads into customers

Greater Chicago Area

• Strategized and produced monthly targeted email campaigns to drive product awareness and revenue
• Analyzed and reported on email campaigns to help build the roadmap for future campaigns
• Developed 2016 email marketing campaign resulting in 45% open rate, 36% click through and over $3.5M in revenue
• Increased targeted email revenue by 11% in 2016
• Reestablished Facebook page and increased Likes by 95% in 2016
• Created, curated, and published daily Facebook calendar

Greater Chicago Area

• Connected people affected by MS to information, resources and others through strategic and consistent social media pages, websites, and emails
• Implemented strategy for social media
• Was responsible for Facebook Advertising and staying within budget
• Integral Member of the National Online Experience Work Team
• Customized and optimized 18 event web pages including Bike MS, DIY MS, Finish MS, and Walk MS
• Website Administrator for over 40 events and programs utilizing Convio and CMS

Greater Chicago Area

• Connected people affected by MS to information, resources and others through strategic and consistent social media pages, websites and emails
• Implemented strategy for social media to include consolidation of Facebook and Twitter pages
• Increased the Greater Illinois Facebook Page Likes by 61%
• Was responsible for Facebook Advertising and staying within budget
• Increased Walk MS participants by 549 participants through Facebook Advertisements
• Integral Member of the National Online Experience Work Team

Greater Chicago Area

- Assisted in the planning, execution and evaluation of all Walk MS sites- Engaged committee members by coordinating meetings, conference calls and email communications- Assisted with managing acquisition, recruitment, retention and cultivation efforts, as well as provided excellent customer service interactions- Worked closely with the marketing.

Greater Chicago Area

AmeriCorps VISTA Member-Launch and grow social networking initiatives-The voice of the Chapter across all channels including Twitter, Facebook and Pinterest-Proactively stay on top of the ever changing world of social media, by learning about and implementing new features and opportunities to grow the MS community and brand-Always creating and looking for.

-Administrative office assistant to professors-Athletic center monitor

Greater Chicago Area

-Interviewed participants for Bike MS and MS Slugfest for web article and video-Organized records, entered into database and generated reports-Recruited and scheduled volunteers for special events-Assisted with day of event coordination of volunteers

-Planned Extreme Recess events-Created flyers, blogs and social media posts-Update database of participants, volunteers and partners

-Supervised grade school and middle school aged children-Developed activities for sports camp-Communicated and informed parents