Kelley Schwartz Email & Phone Number

Chicago, Illinois

• Create and implement email marketing strategy, which resulted in an overall 30% lift in email opens• Develop email marketing processes, A/B tests, and promotions to ensure effective and consistent messaging• Manage four unique company email calendars, send volume, list targeting, production, and cadence based on performance testing, segmentation, and organizational prioritization• Build and optimize B2B and B2C lead nurture streams resulting in an open rate of 48%, 20% click rate, and 5.4% conversion rate• Create and implement internal communications to provide cross-channel insight and consistent messaging for marketing and sales teams• Develop lead generation activities, conversion programs, and marketing campaigns while analyzing the results of those tactics to improve and convert leads into customers• Innovate business operations to automate and drive content through triggers, audience segmentation, channel selection, creative messaging, and communications cadence

Greater Chicago Area

• Strategized and produced monthly targeted email campaigns to drive product awareness and revenue• Analyzed and reported on email campaigns to help build the roadmap for future campaigns • Developed 2016 email marketing campaign resulting in 45% open rate, 36% click through and over $3.5M in revenue• Increased targeted email revenue by 11% in 2016• Reestablished Facebook page and increased Likes by 95% in 2016• Created, curated, and published daily Facebook calendar• Managed day-to-day community engagement• Owned community growth and identify insights and trends to collaborate with product development• Acted as final approval for all Facebook content ensuring it meets messaging and voice requirements• Ideated and executed on campaigns unique to Facebook• Developed paid strategy for Facebook

Greater Chicago Area

• Connected people affected by MS to information, resources and others through strategic and consistent social media pages, websites, and emails• Implemented strategy for social media • Was responsible for Facebook Advertising and staying within budget• Integral Member of the National Online Experience Work Team• Customized and optimized 18 event web pages including Bike MS, DIY MS, Finish MS, and Walk MS• Website Administrator for over 40 events and programs utilizing Convio and CMS • Monitored and tracked website traffic through Google Analytics• Managed electronic communication, built content and audience, resulting in increased open rates• Developed, monitored, and managed comprehensive marketing plan for Bike MS & Walk MS 2015 • Interviewed, selected, trained and managed marketing employees

Greater Chicago Area

• Connected people affected by MS to information, resources and others through strategic and consistent social media pages, websites and emails• Implemented strategy for social media to include consolidation of Facebook and Twitter pages• Increased the Greater Illinois Facebook Page Likes by 61%• Was responsible for Facebook Advertising and staying within budget• Increased Walk MS participants by 549 participants through Facebook Advertisements • Integral Member of the National Online Experience Work Team• National MS Society Social Media Group presenter on scheduling tools• Customized and optimized 18 event web pages including Bike MS, DIY MS, Finish MS and Walk MS• Recognized as one of the only web coordinators to complete CMS National MS Society website review with no errors• Website Administrator for over 40 events and programs utilizing Convio and CMS • Monitored and tracked website traffic through Google Analytics• Managed electronic communication, build content and audience, resulting in increased open rates• Developed, monitored and managed marketing plan for Walk MS 2015 • Interviewed, selected, trained and managed marketing intern

Greater Chicago Area

- Assisted in the planning, execution and evaluation of all Walk MS sites- Engaged committee members by coordinating meetings, conference calls and email communications- Assisted with managing acquisition, recruitment, retention and cultivation efforts, as well as provided excellent customer service interactions- Worked closely with the marketing department to promote Walk MS as well as chapter wide events, fundraisers’ activities, team and fundraising challenges- Managed social media for all development events, including Facebook, Twitter, Pinterest and Instagram- Chapter representative on National MS Society Social Media Advisory Group- Wrote monthly electronic newsletters for Walk MS and Bike MS in Convio- Increased the number of society volunteers by recognizing and recruiting talent

Greater Chicago Area

AmeriCorps VISTA Member-Launch and grow social networking initiatives-The voice of the Chapter across all channels including Twitter, Facebook and Pinterest-Proactively stay on top of the ever changing world of social media, by learning about and implementing new features and opportunities to grow the MS community and brand-Always creating and looking for new content: news, blog’s, articles, videos-Determining and creating content for three electronic newsletters and one print newsletter-Creating press releases in AP Style-Recruit and schedule volunteers for fundraising events and programs-Assist with day of event coordination of volunteers-Lead volunteer coordinator for MS Slugfest and MS Half Court Classic

-Administrative office assistant to professors-Athletic center monitor

Greater Chicago Area

-Interviewed participants for Bike MS and MS Slugfest for web article and video-Organized records, entered into database and generated reports-Recruited and scheduled volunteers for special events-Assisted with day of event coordination of volunteers

-Planned Extreme Recess events-Created flyers, blogs and social media posts-Update database of participants, volunteers and partners

-Supervised grade school and middle school aged children-Developed activities for sports camp-Communicated and informed parents