Digital Marketing Manager
Hong Kong
As a key contributor at Disney, I played a pivotal role in shaping the company's digital strategic direction, to enhance online presence, engage audiences, and spearheading initiatives that supported the brand, movie launches, and franchise activities. Remarkable Milestone: Spearheaded the highly successful Mickey 90th years campaign in 2018, generating over 1 billion impressions and HK$10 million in sales. This comprehensive campaign encompassed large-scale mall events, exhibitions, and impactful fundraising initiatives that deeply resonated with audiences. Additionally, playing a integral role in the marketing campaign of Marvel Studios' Avengers Endgame, which resulted in over HK$30 million in tickets pre-sale and a staggering HK$240 million in final gross, smashing box office records in Hong Kong.