- Launch, management and optimization of advertising campaigns on different channels ( Facebook, Search Ads, In-app etc)- Analysis and strategy building for future launches- Deep integration into the process of creative making , testing new formats etc- All stages of communication with marketing partners- Attending professional events ( Facebook London Marketing Hackathon for Gaming) and conferences (Game Gathering, Casual Connect etc)- Team mentoring

- Building Ad monetization strategy for different game categories from the ground up- Creating logic of in-house cross-promotion and rewarding ads functional on different platforms ( web, mobile) to engage users in companies game circle- Management and Optimization of mediation partners and ad monetization campaigns. Result Analytics- Segmenting users to optimize Ad targeting;- All stages of communication with devs (from initial event model to new monetization solution, ad networks SDK and APIs , new features implementation etc)- B2B/ B2C relationships with ad network partners to reach maximum value from ads monetization - Attending professional events of industry ( DevGamm, Game Gathering, Casual Connect etc)close cooperation with other departments to improve Ad monetization performance and avoid negative influence on user retention- Team mentoring