🎮 Ksenia Koster Email & Phone Number

Hilversum, North Holland, Netherlands

Stockholm, Stockholm County, Sweden

With the all-star publishing team at BFE, we released 6 new games on Meta Quest, SteamVR, and Pico. My contributions: All-round marketing, video production, with some extra focus on UA.

Amsterdam, North Holland, Netherlands

I run paid ads for indie publishers: Reddit, TikTok, YouTube and Google Search, Meta, X. Steam and Meta Store analytics, content A/B testing, storepage improvements, demand generation, optimization based on cost per wishlist. Exclusively PC and/or VR games.

Amsterdam, North Holland, Netherlands

In this role, I built User Acquisition function from scratch. Within 9 months contract I have tested key advertising channels, found ROI-positive user journeys, developed the business process, engaged Producers, Video team and management, and eventually helped hire an in-house UA Manager to continue growing the audience for tinyBuild's portfolio of games.

Amsterdam, North Holland, Netherlands

I was contracted by the largest retailer in Central Asia to improve their e-Commerce performance. Within 6 months I have modernised core elements of 3 websites (category structure, navigation menu, branding etc) with total MAU of 600.000 unique customers; implemented AI tools and switched to predictive personalisation; upskilled marketing team and transferred marketing processes to Agile; bridged the communication gap between marketing, webdev and leadership; and supported a new CMO during… Show more I was contracted by the largest retailer in Central Asia to improve their e-Commerce performance. Within 6 months I have modernised core elements of 3 websites (category structure, navigation menu, branding etc) with total MAU of 600.000 unique customers; implemented AI tools and switched to predictive personalisation; upskilled marketing team and transferred marketing processes to Agile; bridged the communication gap between marketing, webdev and leadership; and supported a new CMO during first months of their leadership. Show less

Amsterdam Area, Netherlands

- Team lead for the international marketing department (EMEA, NA, LATAM).- Product marketing for a portfolio of online videogames (desktop, console, mobile): created data-driven strategies, defined competitive advantage, positioning, messaging and communication.- Owned responsibility for audience metrics. Lead 15+ successful global product launches, attracting multimillion audiences.- Product ownership: built in-house MarTech solutions (database integrations, tracker and SDK… Show more - Team lead for the international marketing department (EMEA, NA, LATAM).- Product marketing for a portfolio of online videogames (desktop, console, mobile): created data-driven strategies, defined competitive advantage, positioning, messaging and communication.- Owned responsibility for audience metrics. Lead 15+ successful global product launches, attracting multimillion audiences.- Product ownership: built in-house MarTech solutions (database integrations, tracker and SDK modifications, AI-driven predictive modelling, dashboards for marketeers and C-levels).- Organized the company’s presence at the biggest global industry events. Centralized B2B marketing.- Market potential evaluation, portfolio management. Show less

- Member of the Marketing Tiger Team: an internal agency for consulting product teams, defining product strategies, and growth hacking.- Senior Brand Manager for over 13 award-winning global game launches, attracting 100mln+ audience worldwide on desktop and mobile.- Lead one of nation’s biggest integrated marketing campaigns (digital, TV, OOH, BTL, PR, GR), dramatically improving brand awareness for a new product.- Optimised production of creative assets for projects with 15+… Show more - Member of the Marketing Tiger Team: an internal agency for consulting product teams, defining product strategies, and growth hacking.- Senior Brand Manager for over 13 award-winning global game launches, attracting 100mln+ audience worldwide on desktop and mobile.- Lead one of nation’s biggest integrated marketing campaigns (digital, TV, OOH, BTL, PR, GR), dramatically improving brand awareness for a new product.- Optimised production of creative assets for projects with 15+ stakeholders, built consistent brand guidelines making creative choices based on data research. Show less

Meloman Group (6000 employees) is a retailer and film distributor.- Started a new branch of business that grew to 17% of the company's turnover within 4 years.- Built a holistic B2B2C ecosystem.- Integrated marketing for titles by Sony Pictures, Walt Disney, Warner Bros, XX Century Fox.- Controlled and optimized omnichannel campaigns: TV, OOH, digital, POS, Partnerships.- Owned full responsibility for multimillion yearly marketing budgets, generating +200% incremental spend… Show more Meloman Group (6000 employees) is a retailer and film distributor.- Started a new branch of business that grew to 17% of the company's turnover within 4 years.- Built a holistic B2B2C ecosystem.- Integrated marketing for titles by Sony Pictures, Walt Disney, Warner Bros, XX Century Fox.- Controlled and optimized omnichannel campaigns: TV, OOH, digital, POS, Partnerships.- Owned full responsibility for multimillion yearly marketing budgets, generating +200% incremental spend growth. Show less