Kim-Shing (Ks) Foo Email & Phone Number

Shanghai, China

Shanghai City, China

• Responsible for Haworth AP Product Management and Marketing driving for sales revenue and profit growths.
• Lead and manage all product category teams responsible for different product lines for competitive product portfolio, effective positioning and selling.
• Drive product roadmap and planning. Set strategy and execution plan in line with business strategy and financial goals.
• Spearhead mission critical market research, study and validation. Identify market trends, capture opportunities, and funnel that into product planning and new product development initiatives to realize short-term and.
• Initiate NPIP (New Product Introduction Process) through project management and cross-functional teams and follow through the process to ensure realization of product performance, sales revenue and profit targets.
• Develop marketing collateral, sales tools and product trainings and work seamlessly with marketing communications to ensure successful product launch.

Shanghai, China

• Lead System Solutions and Storage categories as a strategic business unit that comprises of team members covering product line management, engineering, and project management.
• Manage System Solutions and Storage categories to ensure competitive product portfolio, effective positioning and selling.
• Conduct market research, competitor analysis and market validation to inform product planning. Initiate new product introduction and drive through the process (NPIP) from conceptual to commercialize stage to realize.
• Responsible for product pricing and strategy. Work hand in hand with Sales, Finance, and Operations to ensure healthy product sales, cost and margin.
• Provide product related supports to sales on project tenders to increase win rate.
• Work direct with QA and other relevant functions to resolve key product issues arising from the field.

Shanghai, China

• Previous Experience in Haworth:Category Manager, System Solutions (11/2008 – 12/2011)Product Development Manager (02/2008 – 10/2008)Category Manager, System Solutions (04/2003 – 01/2008)Key Achievements:
• Aggressively growth Systems Category business to US$70M sales revenue from US$10M, over 15% CAGR representing 40% of the total business.
• Extended Product Management roles & responsibility and coverage to Executive Casegoods and Healthcare product categories.
• Established product development and product management capabilities of system solutions for Haworth Asia Pacific right after joining the company in 2003, and subsequently launched the first ever local developed panel.
• Successfully developed and launched series of key products for System Solutions Category. This includes desking system ALLWAYS and TL TUTTI, partition panel XONE, BAMBOO II and EZ60, flexible collaborative desking.
• Introduced EASY by Haworth entry-level product range for expansion into 2nd tier markets.

Kuala Lumpur, Malaysia

• Lead and manage Product and Engineering Development functions.
• Initiate and manage new product development through cross-functional project team from conceptual to commercialization. Oversee in-house model shop for new products rapid prototyping and tooling development.
• In-charge of new materials sourcing and engineering development for new products to speeding up development process and meeting product performance.
• Establish product engineering standards and specifications. Engage external test agency for product testing and certification.
• Manage and administer product intellectual property (IP).
• Responsible for product costing and improvements. In-charge of product design, development and pricing for special and custom made.

Kuala Lumpur, Malaysia

• Previous Experience in Artwright:Production Engineer, Assistance QMR (05/1993 – 07/1995) Key Achievements:
• Modernized company metalworking manufacturing through automation machine (e.g. CNC sheet metal workings and robotic welding) to resolve bottleneck issues and increase productivity.
• Assisted Senior Production Manager overseeing and approving procurement purchase orders for better cost and inventory controls.
• Appointed as Assistant QMR taking charge of ISO 9001 Quality Management System implementation.

Executive Master Of Business Administration (Emba)

Bachelor Of Science