Kshama Joshi Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Leamington, Ontario, Canada

• Worked cross-functionally to devise and implement marketing campaigns and collected data on marketing campaigns.• Identified latest trends and consumer behaviours.• Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.• Optimized company pages within each platform to increase the visibility of company’s social content• Measured the success of every social media campaign• Monitored… Show more • Worked cross-functionally to devise and implement marketing campaigns and collected data on marketing campaigns.• Identified latest trends and consumer behaviours.• Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.• Optimized company pages within each platform to increase the visibility of company’s social content• Measured the success of every social media campaign• Monitored SEO and user engagement and suggested content optimization• Communicated with industry professionals and influencers via social media to create a strong network• Photographer and developed all social media content consistent with the company’s brand identity and posted it across social media accounts• Used analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.• Prepared monthly reports on social media marketing efforts.• Developed strategies and related content for direct and digital marketing and advertising campaigns and implemented them. • Developed and organized workshops, meetings and other events and programs for publicity.• Arranged interviews, trade-shows and other events.• Assisted in the preparation of brochures, reports, newsletters, catalogues and other marketing merchandises. • Handled inbound and outbound marketing activities Show less

Toronto, Ontario, Canada

• Tracked social media content to identify high-performing and low-performing content and made suggestions for improvement.• Developed and applied both tactical and strategic digital marketing plans with a focus on driving acquisition and conversion.• Tracked and reported on going campaign performances and analytics.• Tracked social media content to identify high-performing and low-performing content and made suggestions for improvement.•Drafted business correspondences on… Show more • Tracked social media content to identify high-performing and low-performing content and made suggestions for improvement.• Developed and applied both tactical and strategic digital marketing plans with a focus on driving acquisition and conversion.• Tracked and reported on going campaign performances and analytics.• Tracked social media content to identify high-performing and low-performing content and made suggestions for improvement.•Drafted business correspondences on behalf of the CEO for internal and external audiences including staff, Board members, bankers and clients to inform them of key developments•Provided administrative support including documentation, filing, and database management to track legal documentation and agreements while maintaining confidentiality and sensitivity Show less

Toronto, Ontario, Canada

• Created an edited digital campaigns and sales enablement content for email blog web social media, and YouTube resulting in an increase in new clients.• Drafted and engaged SEO friendly copy in line with branding and style guidelines.• Tracked and reported on going campaign performances and analytics using Google trends, Google analytics and Pinterest business.• Created and drafted social media content calendar and produce a copy of the company’s social media platforms, including… Show more • Created an edited digital campaigns and sales enablement content for email blog web social media, and YouTube resulting in an increase in new clients.• Drafted and engaged SEO friendly copy in line with branding and style guidelines.• Tracked and reported on going campaign performances and analytics using Google trends, Google analytics and Pinterest business.• Created and drafted social media content calendar and produce a copy of the company’s social media platforms, including Twitter, Facebook and Instagram. • Tracked social media content to identify high-performing and low-performing content and made suggestions for improvement • Developed and applied both tactical and strategic digital marketing plans with a focus on driving acquisition and conversion. • Communicated on behalf of the CEO with clients and vendors across social media, face-to-face and email channels to forge trusted relationships, and resolve escalated conflicts•Drafted business correspondences on behalf of the CEO for internal and external audiences including staff, Board members, bankers and clients to inform them of key developments•Provided administrative support including documentation, filing, and database management to track legal documentation and agreements while maintaining confidentiality and sensitivity Show less

Mumbai, India

• Led the planning and execution of 50+ large-scale fashion events and shows, collaborating with the Fashion Director to identify themes and trends, and adapt event agendas accordingly• Supported the E-commerce in increasing leads and conversions through digital marketing strategies • Responsible for ensuring project timelines were adhered as per the client's requirements and marketing objectives were achieved• Maintained strong client rapport, emphasized teamwork and provided… Show more • Led the planning and execution of 50+ large-scale fashion events and shows, collaborating with the Fashion Director to identify themes and trends, and adapt event agendas accordingly• Supported the E-commerce in increasing leads and conversions through digital marketing strategies • Responsible for ensuring project timelines were adhered as per the client's requirements and marketing objectives were achieved• Maintained strong client rapport, emphasized teamwork and provided strategic support in increasing brand awareness • Mapped out the end-to-end logistics for travel arrangements, meetings and events for the Director, synchronizing all activities in the calendar to ensure conflict-free scheduling• Conceptualized and deployed integrated marketing activities across channels including retail store promotions, website, and social media to fortify the brand in a competitive landscape• Guided content management efforts to formulate effective messaging for pop-up shows, as well as engage customers and influence buying decisions across digital and physical channels Show less

Ahmedabad, India

• Actively participated in campaign optimizations, projections, media and brand promotions. • Acted as a primary point of contact and coordinated all business related decisions between the clientand the agency through emails, face-to-face and phone calls • Maintained relationship with clients andagencies and within internal departments. • Provided support for presentations of marketing strategies for business enhancement. • Actively involved in creative and marketing… Show more • Actively participated in campaign optimizations, projections, media and brand promotions. • Acted as a primary point of contact and coordinated all business related decisions between the clientand the agency through emails, face-to-face and phone calls • Maintained relationship with clients andagencies and within internal departments. • Provided support for presentations of marketing strategies for business enhancement. • Actively involved in creative and marketing decisions of campaigns. • Coordinated with various departments for deliverables of existing clients to meet deadlines. • Managed the office inventory and provided administration support as and when required. Show less

Certification, Microsoft Excel

Bachelor'S Degree, Communication And Media Studies

Higher Secondary Certificate, Arts, Entertainment, And Media Management

Secondary School Certificate, Communication And Media Studies