PathWerk provides targeted work and a focused experience for firms in the home improvement market. The PathWerk team drives retail intelligence for its' clients by applying strategy and gathering consumer and product intelligence.

Applying a strategic approach to research objectives to inspire insights that drive actionYou probably don't know what you don't know about your customers...All the complex algorithms and statistical approaches don’t really matter unless you get the answers you need. Our team of qualitative and quantitative researchers strives to apply the right methods to reach the real solutions.Canvas delivers the most effective and efficient research methods to get to the right answers - qualitative or quantitative. Qualitative:In-depth interviewsShop-a-longsEthnographyFocus groupsCanvas Online Engine— live conversations (2-3 hours hosted discussion)— short-term events (2 days to 2 weeks)— long-term communitiesQuantitative:Design and management of robust online quantitative studies using multiple modes (including web, telephone (CATI), IVR, mail, intercept, and mobile devices)Custom project design for a diverse set of studies ranging from Concept Testing to Brand Equity Studies to SegmentationAcute attention to detail with quality assurance