Kelsey Shaw Email & Phone Number

Greater Seattle Area

Highlighted projects for World Vision International (WVI.org):Social listening - Created a social listening system that collects data on: social trends relevant to ending violence against children to inform the global campaign; competitive messaging and share of voice analytics among the top competitors in the industry; as well as World Vision’s brand reputation. I build and analyze weekly listening reports and provide suggested actions items with copy and creative assets.Email marketing - Managed strategy and content creation for the 2020 “It Takes a World” email campaign resulting in over 20,000 new subscribers within 21 days. Digital storytelling - Created an interactive story experience presented at the United Nations General Assembly; featuring children’s voices and key metrics from the global petition to end violence against children. Additionally, I utilized my research and impact communications skills to create the digital version of the Syria 10 report.Social media - Designed all marketing materials for World Vision’s “Young Leaders for Change” online event (digital posters, social media tiles, landing page) and created a social media pack that was used in English, French, and Spanish.

Greater Seattle Area

+ Website management; including account management, personnel training, existing content review, and communication with web developer team.+ Website redesign team; wireframe design for top-level webpages, component design, and content creation.+ Webpage creation using Shorthand.com; including UX and UI engagement and content development.+ Social media strategy; visual branding and best practices.+ Graphic design work for website components, graphics, infographics, and images.+ Email campaign; copywriting, strategy, and design.+ Copy editing and copywriting; corporate emails, email campaigns, webpage copy, and stories of impact.

Federal Way, Wa

Assisting World Vision International's Digital Properties Team manage external audience channels, such as WVI.org and social media accounts to create a focused, purposeful, and engaging connection between online audiences and World Vision's work across the globe.+ Website management; including account management, personnel training, and existing content review.+ Website redesign team; RFP process with web developer vendor, content audit, new content creation.+ Website user experience analysis; working in Google Analytics to review WVI.org's user analytics.+ Webpage creation using Shorthand.com; including UX and UI engagement and content development.+ Website best practices training guide development.+ Social media best practices training guide development.+ Graphic design work for website graphics, infographics, and images.+ Copy editing.

La Mirada, California

As one of the Resident Advisors in Alpha West, I cultivated transformational relationships by creating inclusive environments and enriching programs.+ Partnership with Residence Life and Campus Safety for high-risk emotional care emergency responses.+ Multi-cultural & educational event planning: 6 floor events for approx. 40 attendees, 2 hall-wide events for approx. 150 attendees, and Candyland (annual Halloween community outreach event) for 1500 children + parents.+ Enforcing Biola's community standards by confronting violations and modeling behavior in alignment with these standards.+ Administrative tasks (budgeting, department reimbursements).

La Mirada, California

As the MJPR intern, I supported department initiatives and acted as main coordinator for selected events.+ Logistics for department events: Biola Media, Faith & Culture Summit (professional presentations by graduating seniors), Media & Culture Talks (TedTalk inspired event with guest speakers and Q&A sessions), and Department Chapel (Student-led chapel).+ Recruiting faculty and career professionals for speaking engagements.+ Creating a reusable A-Z plan for future department events.+ Self-initiated RFP creation recommending a podcast series in place of filming the Media & Culture Talks.+ Cultivating relationships with different audiences such as prospective students and department alumni.+ Graphic design work for event flyers and department announcements.

La Mirada, Ca

As the Summit TA, I worked alongside the Special Projects Coordinator and faculty to plan and execute Biola's professional Media, Faith and Culture Summit Presentations for approx. 75 attendees.+ Communication liaison between staff, faculty and presenting students with regular email updates.+ Selection and placement of faculty into corresponding grading panels based on expertise and presentation topic.+ Brand and vision strategy; including communicating and evaluating goals with the graphic designer.+ Event decoration and setup.

Bachelor Of Arts - Ba, Public Relations, Senior

General Studies