Highlighted projects for World Vision International (WVI.org):Social listening - Created a social listening system that collects data on: social trends relevant to ending violence against children to inform the global campaign; competitive messaging and share of voice analytics among the top competitors in the industry; as well as World Vision’s brand reputation. I build and analyze weekly listening reports and provide suggested actions items with copy and creative assets.Email marketing - Managed strategy and content creation for the 2020 “It Takes a World” email campaign resulting in over 20,000 new subscribers within 21 days. Digital storytelling - Created an interactive story experience presented at the United Nations General Assembly; featuring children’s voices and key metrics from the global petition to end violence against children. Additionally, I utilized my research and impact communications skills to create the digital version of the Syria 10 report.Social media - Designed all marketing materials for World Vision’s “Young Leaders for Change” online event (digital posters, social media tiles, landing page) and created a social media pack that was used in English, French, and Spanish.

+ Website management; including account management, personnel training, existing content review, and communication with web developer team.+ Website redesign team; wireframe design for top-level webpages, component design, and content creation.+ Webpage creation using Shorthand.com; including UX and UI engagement and content development.+ Social media strategy; visual branding and best practices.+ Graphic design work for website components, graphics, infographics, and images.+ Email campaign; copywriting, strategy, and design.+ Copy editing and copywriting; corporate emails, email campaigns, webpage copy, and stories of impact.

Assisting World Vision International's Digital Properties Team manage external audience channels, such as WVI.org and social media accounts to create a focused, purposeful, and engaging connection between online audiences and World Vision's work across the globe.+ Website management; including account management, personnel training, and existing content review.+ Website redesign team; RFP process with web developer vendor, content audit, new content creation.+ Website user experience analysis; working in Google Analytics to review WVI.org's user analytics.+ Webpage creation using Shorthand.com; including UX and UI engagement and content development.+ Website best practices training guide development.+ Social media best practices training guide development.+ Graphic design work for website graphics, infographics, and images.+ Copy editing.

As one of the Resident Advisors in Alpha West, I cultivated transformational relationships by creating inclusive environments and enriching programs.+ Partnership with Residence Life and Campus Safety for high-risk emotional care emergency responses.+ Multi-cultural & educational event planning: 6 floor events for approx. 40 attendees, 2 hall-wide events for approx. 150 attendees, and Candyland (annual Halloween community outreach event) for 1500 children + parents.+ Enforcing Biola's community standards by confronting violations and modeling behavior in alignment with these standards.+ Administrative tasks (budgeting, department reimbursements).

As the MJPR intern, I supported department initiatives and acted as main coordinator for selected events.+ Logistics for department events: Biola Media, Faith & Culture Summit (professional presentations by graduating seniors), Media & Culture Talks (TedTalk inspired event with guest speakers and Q&A sessions), and Department Chapel (Student-led chapel).+ Recruiting faculty and career professionals for speaking engagements.+ Creating a reusable A-Z plan for future department events.+ Self-initiated RFP creation recommending a podcast series in place of filming the Media & Culture Talks.+ Cultivating relationships with different audiences such as prospective students and department alumni.+ Graphic design work for event flyers and department announcements.

As the Summit TA, I worked alongside the Special Projects Coordinator and faculty to plan and execute Biola's professional Media, Faith and Culture Summit Presentations for approx. 75 attendees.+ Communication liaison between staff, faculty and presenting students with regular email updates.+ Selection and placement of faculty into corresponding grading panels based on expertise and presentation topic.+ Brand and vision strategy; including communicating and evaluating goals with the graphic designer.+ Event decoration and setup.