CAREER SYNOPSIS● Over 14 years of experience in cracking campaigns based on insightful ideas and writing TVC scripts, Radio spots, Print ads and likes.● Market study, writing and editing on a wide range of topics.● Role – Decoding Creative Briefs, Ideating and Coordinating with entire team to Develop andExecute ATL campaigns.● Understanding client’s business objectives and designing creative communication by keepingTarget Audience in mind.● Work closely with Client servicing and Account planning team to generate result orientedcampaigns.● Reporting to the NCD of current and previous organization on various brands & strategicinitiatives.