Design and develop packaging artwork for a wide range of products to meet Brand Guidelines & customer specifications, including logos, illustrations and other visual elements. Manage deadlines and prioritize projects to ensure all packaging artwork is completed on time• Maintain and update packaging artwork as needed to ensure accuracy and quality: Monitor Sales & Customer feedback to determine if changes need to be made to the packaging design.• Print run Visit. Match all Pantones and CMYK colours. As per all approved printing specifications (Board, Lamination, Varnish and Foiling) achieve best result out of the same. Check the printing separation and coordinate with printers for better printing output• Developing New creatives for brand identity, Brand Promotion Creatives, Offer Creatives, VM identity, New Store launch Creatives, Developing New Visual, Collaterals & PDU design for Seasonal/Festive Promotion.• Designing Prototype Packaging Render for Private label pitching. Creative development for Co Brands Sales Growth.

Key Result Areas:• Preparing artwork to give proper guideline of dates to senior management; mapping the packaging material cost and defining specifications to Production, Stores, Sales & Marketing and supply chain Depts. accordingly • Standardising brand identity by implementing branding guidelines on design tools used in creating and disseminating company communication (typefaces and styles, colour palette, relevant images, text, tone, and the emotion portrayed by the brand)• Recommending product innovations, new brand/line extensions, carrying out necessary approvals and monitoring launch with focusHighlights:• Standardised brand identity by rebranding from “more.” to “more QUALITY 1st” that delivered the 120% growth• Reformed the branding and packaging strategy, for private labels (own brands) that delivered growth worth 173% • Streamlined the pricing strategies, packaging, communication programs and advertising for My hand wash that increased thr growth worth 37%Projects Handled:Project: Project PL (2009)Description: Initiated in-house packaging designs in ABRL as a result saved huge amount of designing cost, created power brand and store brand identities under which launched almost 300 SKUs that resulted in increase in margins.Project: Gold: (2013)Description: Created a new Brand identity for More including new More logo, VM design, VM fixtures, Leaflets, news paper ads and store Layouts. As a result supermarket stores became EBITDA positive in 2017Project: Max (2015)Description: Increased the penetration of PL products, played with the space mix in some of the stores, for better visibility created special PL fixtures, FSU & PL zones, as a result, identified increase in SOC%Project: Photo Studio Setup (2016) Description: Set-up in-house photo studio for Apparel Fashion Shoot, Packaging Food & Non Food Shoot and for the product shoot for the leaflets thus we have saved huge amount of cost of external shoot.

(Outsource of Steve & Barry’s University Sport wear, New York, US.) Assistant Manager (Licence Graphics)February 2005 to December 2008Worked on Licence University’s Sports wears (Logos, mascots & Corporate identity), T-shirt’s Graphic designs, Repeat Pattern, Labels, Hang Tags and Various types of Posters.Clients: Michigan State, Alabama University, Syracuse University, Ohio State (Approximately 150 Universities in US)