knshumaker@gmail.com | I am an accomplished Marketing Communications Leader with over 12 years of experience in media relations, creative storytelling, and crisis communications. With a proven track record in developing and executing high-impact communication campaigns, I consistently elevate brand visibility and drive business growth. From brainstorming sessions to final launch, I have been a driving force behind marketing campaigns that resulted in positive media coverage, heightened brand awareness, and increased customer engagement. Adept at managing PR, social media, and thought leadership programs in fast-paced environments, my approach is grounded in strategic planning, cross-functional team collaboration, and a deep understanding of market dynamics.Key Highlights:• Media Relations Maven: Built and maintained strong relationships with tier-one, business, and trade reporters, resulting in extensive media coverage and positive brand positioning.• Creative Storyteller: Crafted compelling narratives that resonate with target audiences, leveraging both traditional and digital media platforms to amplify brand messages.• Crisis Communications Specialist: Expertly navigated sensitive communication initiatives, balancing individual and organizational agendas to mitigate risks and protect brand reputation.• Content & Social Strategist: Developed and executed robust content strategies that drive engagement, increase followers, and enhance brand loyalty across various social media channels.• Thought Leadership Driver: Spearheaded thought leadership activities, including speaking opportunities, awards, and articles, positioning senior executives as industry leaders.• Product Launch Specialist: Successfully launched new products/services targeting both B2B and B2C markets, collaborating with executive leaders and cross-functional teams to ensure strategic alignment and market success.I thrive on the challenge of transforming complex ideas into clear, impactful communications that drive results. My passion lies in not only telling stories but also in creating them—stories that inspire, engage, and ultimately, deliver value to both the organization and its stakeholders.Key Competencies: Strategic Communications, Public Relations, Brand Management & Awareness, Content Strategy & Development, Thought Leadership, Crisis Communications, Internal Communications, Integrated Marketing Strategies & Campaigns, Message Development, Product Launches