In the role of Director of Marketing, I have taken the helm of the marketing department, steering the brand narratives of Optiview, ArmorLogix, and Discount Security Cameras. Not only am I responsible for developing and executing brand-specific campaigns across multiple channels for each’s unique value proposition and target audiences, I lead a team of marketers, creatives, and developers to increase revenue, maximize market penetration, while being cost-efficient. As a key member of the executive leadership team, I play a pivotal role in business development, strategizing to identify new markets and product opportunities, and implementing operational enhancements to elevate efficiency, accuracy, and cost-effectiveness. Managed the development and deployment of the ArmorLogix’s website while strategically redefining and elevating the brand identities of ArmorLogix and Optiview, positioning them upmarket to align with premium customer segments and enhance market perception.

My responsibilities included designing and managing the launch ArmorLogix website, campaignsfor the over 50+ new products over 4 different new product lines of CCTV products. This includedeverything from email marketing, advertising, product spec sheets, product photography andediting, website landing pages and video marketing. In addition to working on print advertisingfor various national magazines, and marketing mailers, I also delivered custom ROI reports aswell as in-depth actionable insights for various customer leads for our sales teams. Conceptualized,sketched, designed, and executed on tradeshows to highlight our product by working withoutside vendors, and sales to create a successful event.

Worked with multiple clients creating marketing material and promotional content for socialmedia, digital advertising, and various blogs.

Over my five year tenure at Mi9 Retail I had multiple roles and responsibilities. I created andanimated videos for marketing events and promotional content. I helped re-envision the Mi9Retail and MyWebGrocer brands updating colors, presentations, iconography, one-sheets andother collateral to help bring new life to both company’s message and vision. I crafted newMarketing materials to continue to drive ROI through whitepapers, one sheets, and microsites.At MyWebGrocer, I continued working creating custom user experiences, websites, andcustom landing pages for marketing, sales, and retail clients. In addition to continuingcreating sales material for presentations, collateral, and promotions.I started at MyWebGrocer helping Consumer Packaged Goods brands like McCormick, P&G,Unilever, PepsiCo, Kraft Heinz, bring their marketing visions to life by creating numerous staticads to be displayed on eCommerce and other grocery sites. Honing my skills I was able to helpcreate HTML5 dynamic ads for clients by hand as well as using Google’s DoubleClick platform.

My duties are to help facilitate a smooth transition for incoming students into Champlain College.

My duties are to plan and facilitate Champlain College sponsored events to provide alternative activities during the weekends. I also utilize my Graphic Design knowledge in advertising for my events.

My duties were to cover the Hub position, on various days or the weekend, and then close down the Student Life Center at the end of the night.

My duties are to provide outstanding customer service to customers, sell products, merchandise, and other various tasks.