Karina Sibata Email & Phone Number

Executed marketing strategy and tactics for startups, including CRM onboarding, email marketing, social media, and data analysis.

Managed 36 social media accounts. I led content creation and strategy on corporate channels and C-suite executive accounts to ensure best practices were implemented, with a focus on strategy for a public company. Given the diverse portfolio of our companies in electrification, I executed both B2B and B2C content and produced over 20 social posts daily. Project manager for video, working closely with our in-house videographer on script, creative, and promotion. Began a pilot project to manage Twitter and LinkedIn profiles for our CEO, COO, and CCO, finding ways to tell compelling stories about Ideanomics and how electrification is the future. Responsible for community engagement and monitoring. I analyzed community sentiment among investors and customers on a daily basis. I also recommend best practices on how to engage, keeping in mind legal risks. Monitored industry and cultural conversations in the EV industry and electrification, to identify key insights that can shape our content strategy. Worked closely with Marketing, PR, Investor Relations, ESG, and executives to manage disclosure review of outward-facing materials. Reported monthly to executive team social media data insights and recommendations. Established brand guidelines for staff, working as an in-house resource on how to engage on social media. I also piloted a project to create media kits for every news release, which I would share with my colleagues to encourage them to share the news online and champion Ideanomics.

Managed 9 social media accounts, with a focus on long-form storytelling around fundraising, education, and advocacy. Developed rapid response strategy to quickly pivot according to the news cycle. Provided key support for performance marketing goals.

Greater Philadelphia Area

Organized marketing efforts for 100+ events annually. Designed content management system to organize organic and paid social media content, including but not limited to event promotion, sponsorship recognition, and thought leadership. Monitored engagement and expedited audience growth. Led a team of marketing professionals on projects relating to social media, website redesign, email marketing, and promotion plans in a high-paced environment while meeting time-sensitive deadlines.

200 South Broad Street, Philadelphia, Pa 19103

Led and managed the website redesign project for the Chamber's Young Professionals Council. Coordinated key aspects of the Chamber's website redesign. Managed presence and developed content across multiple social media and content platforms, expedited audience growth. Strategized, conceived, and implemented marketing strategies for the Chamber's programs, events, and initiatives. Developed copywriting for the Chamber's programs, events, and monthly newsletter. Customized HTML emails for email marketing.

Acted as marketing lead for several of the Chamber's initiatives, including but not limited to: education and talent, diversity and inclusion, health care, and civic leadership. Led the process of soliciting and drafting member testimonials to market the Chamber's outreach and impact.

200 South Broad Street, Philadelphia, Pa 19103

Created social media assets and developed campaigns across platforms. Led marketing metrics efforts by compiling data for evaluation purposes. Lead copywriter and manager for website content. Curated and solicited testimonial processes to optimize client relations.

Cincinnati, Oh

Launched social media accounts and originated content calendars. Optimized all marketing operations and developed curatorial CMS to expedite future inventory requests.

1410 Main Street, Cincinnati, Oh 45202

Delivered prompt customer service. Regulated phone calls on behalf of the gallery director. Accompanied curatorial developments. Conducted transactions for artwork purchases. Instructed and directed clients on artists and their work. Maintained cleanliness and presentability of business.

Bachelor Of Fine Arts (B.F.A.), Fine And Studio Arts

Study Abroad, Studies Abroad Program In Cortona, Italy

UGA has a longstanding study abroad program in Cortona, Italy. The program specializes in fine and liberal arts.