Head of Marketing for Gymnamic, a SaaS workout management platform for gyms (B2B) and a fitness app (B2C).

Crafting bilingual commercial content (Portuguese and English) for the company and its business units.Website overhaul project and content writing.Handling social media accounts (content creation and engagement with the audience).Coordination of corporate and community events and managing relationships with suppliers - designer/illustrator, printing, corporate gifts, booth design.

Provided consultancy for complex problem-solving, identified paths for solution, and created action plans to address strategic challenges within the organization.Formatted new businesses, collaborating for growth and innovation through analysis of new areas, study of market opportunities, and business modeling.Supported commercial management, supervised the sales team (SDR and salespersons), developed sales materials, and supported marketing in improving the organization's commercial strategy.Led the PPC team and supervised branding, conversion, and lead generation campaigns for franchise and laundry equipment sales on Google Ads (Search, Display, YouTube, Tag) and Meta Business (Facebook, Instagram, pixel), optimizing the use of budget to maximize results.Monitored business KPIs (CAC, LTV, ROAS, average ticket, acquisition, retention) and guided the Business Intelligence (BI) team in building necessary dashboards for monitoring and controlling business results.Conducted continuous improvement workshops, trained young company leaders, and promoted organizational development to optimize decision-making, time management, and productivity.

Structuring the marketing department, developed processes, and hired a team to drive the growth of Lavanderia 60 Minutos, resulting in a doubling of franchises and tripling of revenue during my tenure.Recruited and led a multidisciplinary team responsible for content creation, SEO, community management, influencer relationships, PPC, email marketing, automation, and data analysis.Developed marketing plans for the franchise network, campaigns for store launches, and sales enhancement actions for established units; strategies for customer acquisition, activation, engagement, relationship-building and loyalty, based on data analysis of RFM, cohorts, business indicators (CAC, LTV, ROAS, average ticket), and revenue goals.Optimized metrics in performance media campaigns (CPC, CPM, CPV, CPL, CTR) through audience targeting (demographics, interest, lookalike and custom audiences) and geolocation.Managed organic and paid content production for various channels, including the Wordpress / Elementor website and blog, while following SEO best practices, social media, email marketing, TV, and offline media (print, outdoor advertising, POS material).Conducted periodic 1:1 meetings with team members to align individual career goals with business objectives and strategies.Coordinated with other departments to support business development: CRM Dept., for customer service on social media, Expansion (Sales) Dept. for franchise sales, Onboarding Dept. for store inauguration, and BI for construction of dashboards and reports to improve the decision-making process in all areas.

Collaborated on the development and execution of the strategic planning, process mapping and improvement, and professional development plan for the team, all with a focus on optimizing corporate governance and sustainable business growth, as appointed by the Board.Conceptualized and directly collaborated on the implementation of the Business Intelligence (BI), Franchisee Onboarding, and Franchisee Success departments.Promoted agile culture, customer experience focus, and data-driven management, contributing to more assertive decision-making, such as the adoption of Geomarketing studies to guide the search of areas for business expansion and, the creation of a methodology to classify franchises profiles, seeking to provide adequate support to franchisees and bring all unities into the goal plan.Conducted recruitment processes, interviews, and hirings for various departments of the company, leveraging my experience in talent acquisition to identify the best candidates for each role.

Managed a consultancy focused on real estate and housing projects, overseeing projects that launched approximately 500 units.Planned and executed campaigns for real estate launches, providing local marketing support to companies from other regions by developing media plans and negotiating with vehicles and suppliers.Managed a team and developed a process for credit analysis on a large scale, with a focus on federal credit lines, serving clients acquired through various real estate agencies involved in the launches.Recruited and managed a team of developers to create a proprietary system for managing the credit analysis process, aligning the company's business and technology visions.Monitored performance indicators (KPIs) to optimize processes and improve results.Ensured constant alignment between all stakeholders involved in the tactical and operational aspects of the ventures, holding periodic meetings and providing daily progress reports to investors.

Developed branding and rebranding strategies for clients in the healthcare industry, including a health operator and a hospital in Macaé, and managed their implementation.Planned, created, and produced advertising campaigns, including design and copywriting, for various clients. This includes print materials such as leaflets, flyers, brochures, banners, billboards, displays, and other out-of-home media (OOH), advertisements for magazines, newspapers, catalogs, and radio.Produced websites using WordPress, administered Cpanel, and monitored website analytics using Google Analytics.Analyzed, developed, and implemented media plans, while maintaining relationships with media vehicles, for advertising campaigns.Organized promotional actions at points of sale and formatted partnerships in cultural projects.

Developed information architecture and content for websites, ensuring easy navigation and optimal user experience.Conducted evaluations of accessibility and web standards to enhance website performance, with a focus on the redesign project of a Portuguese supermarket chain's website.Served as an instructor for a web accessibility course at Porto Digital, in Recife/PE, Brazil, providing hands-on training and sharing industry best practices to help students better understand the importance of web accessibility.

Co-created the Communication Advisory department, partnering with another professional, and planned and managed communication activities to align with the organization’s event calendar.Wrote articles, photographed events, and created presentation.Established and managed the institutional website and hotsites for pedagogical projects and events, and oversaw the layout and production of internal periodicals and informative materials.These efforts led the management to add the department to the institution's strategic meetings and to a subsequent increase in staff.

Taught Web Design, Web Introduction, HTML, and CSS in the Technical Course.

Management of the institutional website and several hotsites for pedagogical projects and events, both for the main institution and its College, the Faculdade Salesiana Maria Auxiliadora.This role allowed me to be one of the two professionals who received the mission from the Director to found the Communication Advisory department.

I was a student in the technical course when the Pedagogical Coordinator invited me to intern at the institution. My performance led to my hiring a few months later.

Developed systems for the public service using Visual Basic and SQL.Collaborated with analysts to improve systems and their documentation, providing valuable input for enhancing system functionality and user experience.Created user guides for developed systems, providing clear and concise instructions for system usage.Conducted training sessions for users to increase their proficiency in using developed systems.