Kate Jackson (Silvester) Email & Phone Number

London, United Kingdom

Hatton Garden, London

Produce the marketing assets for brands Fiorelli Jewellery, Fred Bennett and D for diamond; from creative concepts through to final print.- Responsible for catalogues, look books, leaflets, POS, posters, web components, trade show graphics.Management of photo shoots - campaign, model and product photography- Plan and direct the creative behind model and lifestyle shoots. For use in all marketing material, with the core purpose to create a solid brand identity and to maximise sales.Provide retailer/customer support- Focused on increasing exposure of Gecko brands and creating brand awareness; design and actively run bespoke marketing material to suit their business needs.Management of advertising campaigns- Responsible for the design direction of advert artwork- Place seasonal adverts for new collection launches within trade and consumer pressDirect photographers and graphic designers - Oversee quality control in line with brand aesthetics.Creative writing- Responsible for the copy used within catalogues, look books, e-commerce, plus copy for both independent and major retailers, communication and PR purposes.Responsibility for budgets- Manage budgets for Gecko Brands including forecasting and analysis.Management of PR- Manage all aspects of editorial placement; within national and trade press to secure product and news coverage for the Gecko jewellery brands. Secure features in trade titles consistently, and continue to build on consumer awareness with Gecko brands being featured in national titles.- Actively promote the profiles of the Gecko designers within the media.- Initiated celebrity placement and dressing.Possess a strong grasp of social media, blogging and emerging digital platforms- Implemented social networks for Fiorelli Jewellery, Fred Bennett and D for diamond.

- Manage all aspects of editorial placement; regular contact with consumer, national and trade press to secure product placement and news generation, pitch and co-ordination of all features, press release editing and drafting, press mail outs, and press appointments.- Strong fashion and beauty editorial contacts.- Facilitate all sample traffic.- Campaign shoot co-ordination and assist in production of promotional and marketing material.- Work closely with photographers and graphic designers – overseeing quality control inline with brand aesthetic.- Image control and copywriting for use on e-commerce websites (Brand Alley, Cocosa, Amazon).- Web marketing; through newsletters and overseeing website management.- Celebrity placement and dressing; strong relationships with stylists.- Event organization; management of press days and parties.- Support in–store activity; customer parties; creating competitions leading to increase in database; implementing promotional POS.- Predict forthcoming editorial trends to report to the designers for future collections.- Production of marketing initiatives and materials to support the brand when exhibiting at trade shows (IJL, Spring Fair).- Implementation of social networking.- Responsible for day to day management of press office.- Maintain all press databases.- Create and manage editorial archive.- Monthly editorial reports collated and sent to designers.- Assist in budget management and negotiation. - Interviewed, inducted and directed interns as and when required by business needs.

Supported the account managers on luxury brands in fashion, interior design and beauty. These included: Rodial, The Chapel Spa, Katharine Pooley, de Le Cuona, Dr’s Viel & The London Centre for Aesthetic Surgery, Vondutch, Alexandra Bee and Nottinghill Design. Responsible for product placement within the media (consumer and national press, websites, television and radio).Assisted on campaign strategies, press days and launch parties for new products and collections. Coordinated the invites and managed the guest lists.Monthly updates written and sent to each client detailing the progress and press coverage.Wrote creative press releases. Design and layout created for RKM promotional material such as brochures to attract new clients; invitations for product launches.Researched new business opportunities to secure potential accounts. Connected regularly with other agencies to seek new events / launch parties that selected clients would like to attend.Created and managed editorial archive and clippings reports.Press office management / admin to ensure day to day smooth running of the office.

Ba Hons, Fashion Promotion

National Diploma, Foundation Studies In Art And Design

A Level, Psychology, Graphics & 3D Design, Religious Studies.

G.C.S.E, 10 A-C'S