Vikash Kumar Singh Email & Phone Number

Dublin 14, County Dublin, Ireland

- Own the solution design of integrating Salesforce Marketing Cloud’s API with core products, to drive hyper-personalized user experiences.- Responsible for creating automations in Salesforce Marketing Cloud for CRM email marketing campaigns.- Creating SQL query activities to fetch data points that help personalize emails.- Creating data models , build and manage data extensions and data views.- Responsible for the ongoing technical delivery of all marketing technology platforms across the revenue function.- Build automations to facilitate AB and MVT testing for all email campaigns that help analyze user experience in different scenarios.- Work with cross-functional teams to create innovative and scalable solutions, predominantly email marketing projects.- Built automations to facilitate AB and multi-variate testing for all Sales Campaigns and established team-wide processes to improve testing over time.- Extract and analyze data from the Salesforce Marketing Cloud and communicate the insights from the reports with key stakeholders.- Provide troubleshooting and first line of support for stakeholders working on deliverables and encountering errors or technical issues with Salesforce Marketing Cloud.- Create and maintain detailed technical documentation for complex automation in Salesforce Marketing Cloud, resulting in improvement in knowledge transfer and onboarding.

County Dublin, Ireland

- Assisted in the maintenance and enhancement of the company website by managing day-to-day updates and contributing to minor development tasks.- Performing basket analysis, RFM analysis and clustering using R (Statistical analysis techniques) to identify trends and patterns which helps in increasing basket value, customer segmentation, customer retention, cross-selling, up- selling and loyalty development.- Proficiently queried the PostgreSQL server to extract necessary data for conducting data analysis.- Designed and developed systems that facilitate marketers to perform various optimization experiments.- Automated and optimized business logic for the core marketing experiments, including A/B, Auto-Targeting, and Multivariate Testing.- Automated the user-experience testing process for marketing platforms, streamlining the testing and validation of marketing campaigns.- Assisted in the product management process by uploading products and configuring various attributes such as variants, stock levels, and pricing in the backend systems.- Effectively communicated and coordinated with various stakeholders, including finance, operations, merchandising, and store teams.

County Galway, Ireland

Successfully organized and coordinated annual World Heart Day activities and Annual Night Run Event to raise funds to help CROI in the fight against heart disease and stroke.

Vapi

- Developed and maintained the company website, implementing responsive design and ensuring optimal user experiences.- Utilized JavaScript and React.js to enhance the website's front-end functionality and interactivity.- Designed and developed SQL and NoSQL data stores to expose processed data to different internal client systems.- Assisted in data retrieval by querying the PostgreSQL server for analysis purposes.- Contributed to the implementation of search engine optimization (SEO) strategies, including technical audits, content audits, on-page SEO, and off-page SEO, to enhance organic rankings and web traffic.- Automated the user experience testing process for marketing platforms.

Master Of Science - Ms

B.Des