— Directed the social media strategy across two countries for the IQOS brand, managing a team of designers, copywriters, and translators.— Successfully increased key performance metrics (engagement, reach, subscriber count) through innovative content strategies and rigorous performance analysis.— Developed and implemented task delivery systems that enhanced operational efficiency and content quality.

— Built an audience of 25,000 subscribers on Telegram and 8,000 on Instagram organically, monetizing through custom content creation for varied brands.— Spearheaded multimedia marketing projects and viral content creation, achieving high engagement rates without a promotional budget.

— Led digital marketing projects for top clients, creating strategies that significantly improved digital engagement and brand visibility.— Launched an educational course on SMM in collaboration with Nobel Biocare, setting a benchmark in industry-specific digital marketing training.

— Initiated and developed the social media presence for a new loyalty program, creating and implementing a comprehensive SMM strategy.— Managed external partnerships and coordinated with influencers to enhance campaign reach and effectiveness.

— Developed and executed social media strategies for the brand and its internal projects, increasing audience engagement across multiple platforms.— Produced high-quality content independently, managing all aspects of community interaction and promotional activities.

Developed creative concepts for clients, managed social media channels, and produced commercial proposals and presentations.