Kate Mayfield Email & Phone Number

Tulsa, Ok, Us

Work cross-functionally to develop and oversee company-wide content strategies that support brand growth and KPIs. Manage a content team of SEO, operations, social media, writers, and editors to create quality, customer-centric content. Oversee content development for digital publications, web content, and organic social media including management of editorial calendar and editorial standards. Constantly seeking opportunities throughout the company to leverage content to make an impact.

Tulsa, Ok, Us

Managed content production and publication of FAR's digital publication "Seniority." Included implementing editorial content strategy, content planning, management of content catalog, and working with a team of writers. Assigned and edited 16-20 original editorial articles a month on topics surrounding retirement wellness, lifestyle, finance and reverse mortgage. Work with freelance writers, staff writer, SEO team, compliance and internal stakeholders, to take articles from concept to publication. Selected, prepped and published 2-3 original articles weekly.

Mountain View, California, Us

Manages team of 20 freelance writers and editors to produce 50+ original reported articles/month covering small business formation and management, HR, intellectual property, and estate planning. Manages content creation budget as well as agency and third-party relationships. Works closely with the SEO team to ensure article content ranks on Google in addition to meeting quality standards. Uses Google Analytics to track content performance and make decisions. Provides creative direction that follows strategy and considers distribution, data, and content performance.Initiated and managed news-driven content initiative, producing 2-4 articles/week for 6 months.Write and edit ongoing feature-style profiles of small business owners who are also LegalZoom customers as part of an integrated video campaign.Work with internal stakeholders to identify existing content for use in various projects, help to update, revise, or make new content to meet their project needs.

Mountain View, California, Us

Strategized and produced multimedia content for b2b outreach and customer engagement from concept through execution in the HR, employee benefits space. Oversaw article center strategy and content development. Managed vendors and freelance writers in creation of blog posts and educational articles about personal finance, estate planning, and identity protection. Lead team of designers and stakeholders to strategize and produce printed collateral including brochures and direct mail.

Woodland Hills, California, Us

Developed and delivered effective strategies for brand content, display ads, landing pages, blogs, videos, social media, designing concepts and alternative media campaigns. Manage creative team of up to 4 art directors and writers to shape, inform, and influence wide-ranging client agendas. Determined objectives, style, and format of presentation, created content campaigns that aligned with client marketing objectives, and placed material for maximum impact. Designed and optimized email streams and subject lines.

Clients include: OPI, Johnson&Johnson (Neutrogena and corporate communications), Pasadena City College, Full Stack Marketing (Qualaroo and Digital Telepathy), Siegel+Gale, Deustch (Fresh&Easy), TopFloor.com, Fraser CommunicationsBranding and NamingStyle Guides and Brand Voice GuidelinesTraditional and Internet Advertising and Web WritingEmail MarketingBlog Writing and Copy Editing.

South Windsor, Connecticut, Us

Produced, edited, and customized content for brand platforms including website, social media, press releases, and media articles for online ticket reseller for sports, concerts, theater, and other live entertainment events. Collaborated with marketing team on internet copy, email content, social media messaging, and display copy.• Managed content for changing modules, public pages, instructional copy, press releases, and company blog.• Instrumental as driving creative force behind brand voice and development of style guide.

Worked exclusively on Mitsubishi Motors project, developing content for video, print, radio, web, and direct mail campaigns. Managed monthly in-office newsletter comprising company news, employee profiles, and industry updates, in role of head writer and editor.

New York, Ny, Us

Fresh and Easy Account. Weekly flyers and emails, and brand concepting.

•Conceived and wrote weekly date ideas specific to Los Angeles that were sent to subscribers in weekly email blasts •Responsible for all site marketing, design and functionality

Los Angeles, Ca, Us

•Assisted Mr. Kaplow in the writing of K-Ville and development of other television and film projects •Duties included: Research, filing, proofreading, setting up and maintaining Mr. Kaplow's schedule and correspondence and reviewing and summarizing scripts.

•Created lesson plans and taught English to adult learners•Coordinated a take-home language video program by instructing and recruiting students, implementing filing systems, keeping track of student work and maintaining a video library

Ba, English And Theatre

Advertising

Mfa, Creative Writing