Growth and Operational Lead of our Advertising and Communication Media Agency servicing our public sector & government clients

The Marketing Leadership Institute (MLI) brings academia and industry together to advance marketing practice and research. I serve on the External Advisory Board committed to making an impact on the future of marketing leaders that graduate from the Marketing Leadership Institute. GO BADGERS!

Responsible for creating partnerships & alliances with marketing evolution's platform . As the industry leading MMM/MTA platfrom we are currently seeking data & measurement partners to join our rapidaly growing ecosystem to help brands measure their total marketing spend effectiveness across all media channels (TV/Digital/Print/Radio/Email/OOH/OTT). We are also building strategic partnerships with firms with expertise in Media Planning & Execution, Adtech/Martech, Market Research, Management Consultants, & System Integrators to both license and partner with our platform to enhance their service offerings to Fortune 1000 brands.

Odyssey is a social content platform that crowdsources ideas from millennial thought leaders in their local communities, to share organically with their peers. It surfaces a rich, and otherwise untapped, diversity of stories and viewpoints to share on a global scale with an audience hungry for a variety of perspectives. Odyssey currently has over 14,000 creators across 1000 cities nationwide. Odyssey raised $25M in funding in May 2016@ Odyssey I led Revenue Operations & Monetization Strategy. I'm responsible for leading teams on ad product strategy (display/video/rich media), client ad operations, programmatic ad stack, yield management, adtech partnerships, & waterfall management. Along with this comes DMP management, audience segmentation, ensuring our inventory meets viewability & brand safety requirements, and delivering full funnel measurement solutions to achieve our client's KPIs across all digital offerings. Also responsible for execution and delivery of our branded/sponsored content offerings made available to national, mid-market and local clients of odyssey across all odyssey O/O digital channels. Sales lead on all direct programmatic buying relationships with Agencies, TDs and DSPs.

Working with Evan to Bring Odyssey into the digital age

Collective is a leading programmatic, multiscreen advertising company that connects brand marketers to consumer audiences with personalized ad experiences across screens and formats. National sales leader of the Collective Desk (programatic offering) direct to marketers and strategic agency clients. Collective Desk is a unique adtech technology and service offering which provides a transparent view into how a digital advertising can be most effective to advertisers. Whats also really awesome about this offering is that Collective's data cloud also bridges TV ad exposure and planning with digital advertising - which allows us to unique provide advertisers a true multi-screen targeting solution which also encompasses linear TV advertising. Product/Sales evangelist using Big Data, Online/Offline data, Research and Measurement solutions, and discovering actionable insights to help advertisers make digital advertising work, learn & adapt from key insights, and generate real return on their investment. (No BS, and working well beyond the click here...).

Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers.Building strategic partnerships with leading agencies, advertisers and trading desks leveraging Exponential’s Advertising Intelligence Platform and digital advertising offerings of business units: Appsnack (Mobile), Adotube (In-Stream Video), FireFly (In-Banner Video) and Tribal Fusion (Rich Display) Evangelizing big data & marketing analytics by providing advertisers with insights and actionable audience trends across their purchase funnel. Advising on best practices for advertisers and agencies to harness offline (CRM and 1st party data) and online data to define actionable marketing strategies and audience targets across entire marketing mix (Digital, Email, Social, TV, and Mobile). Helping advertisers achieve and accurately measure KPIs and enhance LTV of customers by matching marketing objectives and messaging with audience targets and media execution.

Responsible for sales & business development, product marketing and positioning, product/market feedback to development, and defining marketing strategies to accelerate sales and business development in building the Brilig DMP. Solicitation of platform and strategic partnership deals with online ad-tech companies, agency trading desks, agencies, advertisers, ad networks, ad exchanges, DSPs, data exchanges, publishers and compiled data companies. Brilig was acquired by Merkle in 2012

Management consulting and team support on new product development (interactive consumer electronics & health care), joint ventures, strategic investments & business development within scope of GE’s lines of businesses.

Management consulting specializing in strategic business planning, product development & sales. Elixir’s strategic consulting services fast track the creation of new products/services, lines-of-business, ventures, strategic partnerships, sales and marketing strategies, and investments to drive revenue and EBITDA growth. New Product Development• Developed new product and advertising offers (CPM, CPC, CPA, Affiliate, & Lead Gen) • Gathered market research from customers, competitors, & industry colleagues to determine new product strategies and product requirements. Corporate Development & Sales• Initiated and closed strategic business & partnership deals for clients• Implemented SFA, prospecting & lead generation processes for sales organizations.• Developed metrics, financial models, sales presentations to communicate the ROI and advertising savings of client technology and services. • Developed full business plans, pro-forma, sales & marketing strategies, & corporate presentations supporting capital raising and sales efforts of clients• Advised on M&A (Buy and Sell Side Deals), Fundraising, Joint Ventures, and Strategic Revenue/Business DealsClients Include: General Electric (GE), Vitals.com, Shoutcrowdmedia.com, Agile Equity Investment Bank, Sag Ventures, Open Hosting, Omnifuse.com & Brilig

Responsible for evaluating, piloting, and deploying emerging consumer health electronics, telemedicine systems, & patient monitoring tools. Identify strategic investments and joint ventures for Meridian related to digital consumer health services in mobile, consumer electronics, fitness gaming, Internet content & social networking companies. Developed new forms of clinical and social health treatments which empower patients to live more independently, while extending the reach of physicians to monitor and service their patients more effectively.

Conceptualized and launched MCSS, a first-to-market Linux-based operating system, for licensing to consumer electronics and PC manufacturers. Led corporate development (partnerships) and sales for CAC’s software. As President and CEO of C.A.C. Media, I was responsible for executing the operations of the company with special attention to charting out and executing product strategy, vision, and key business development initiatives. Developed various relationships with OEM manufacturers and technology partners that licensed C.A.C.'s products and services. Managed overseas HW production & development teams in the U.S. and Asia in HW production.Supported launch of retail and b2b products such as PC media centers, DVRs & advanced Set-top-boxes based on CAC’s software. http://bit.ly/rf227f

I founded and was CEO of Astata Corporation. Founded in 1997 as a self-funded mobile Internet services company, Astata was an early leader in providing software and dynamic store and forward gateway solutions extending enterprise applications to all major wireless data networks and devices with customers such as Sony, CitiGroup, Wit Capital, and Lehman Brothers. Responsible for raising over $4 million venture capital for Astata.

Prior to founding Astata, Nelson came from Smith Barney where he supervised purchasing, technology controls, and planning and analysis. Ken was responsible for the successful integration of the firm's trading technology systems and vendor management during the merger/relocation with Shearson Lehman in the mid 90s. Nelson also directed a team in developing and implementing an agreement with IBM to link Smith Barney and its customers on the Internet in the mid 90s.

Commish of my Fantasy Football League1992-PresentStarted with PC Software / BBS DownloadsWent to Commissioner.com -> acquired by sportsline.com2 Fantasy Super Bowl Wins, 1 Points Title