Katelyn Soja Email & Phone Number

Rochester, New York, United States

Rochester, NY

• Provided tailored digital marketing and web design solutions to small businesses and entrepreneurs, aligning digital marketing strategy with business objectives to drive desired target audience behavior. Established.
• Oversaw sales, client relationships, marketing meetings, project timelines, and final deliverables, ensuring seamless execution and client satisfaction.

Boston, Massachusetts, United States

• Led marketing and sales optimization campaigns, driving >$12MM in Citizens Pay originationsthrough seasonal emails, achieving >70% growth in one year.
• Stewarded a $6MM budget, optimizing ROI across outbound email, paid social, display, sponsoredcontent, and direct mail channels.
• Designed and executed a strategic marketing plan via email, paid social, and direct mail, resultingin $3MM in credit for Best Buy's Upgrade+ program, with an average booking of… Show more
• Designed and executed a strategic marketing plan via email, paid social, and direct mail, resultingin $3MM in credit for Best Buy's Upgrade+ program, with an average booking of ~$5,500.
• Developed and executed a co-branded campaign for existing Best Buy customers with availablecredit, yielding $500,000 in Q4 sales from a 10,000-customer list, boasting a remarkable 7000%ROI.
• Executed an award-winning sponsored content campaign with Xbox All Access on IGN.com, targeting gaming enthusiasts, achieving ~4.5MM views/impressions, surpassing the campaign goal by 138%.

Rochester, New York, United States

• As part of the Global Marketing team for ACM Global Laboratories, Rochester Regional Health's for-profit affiliate, I led the creation and implementation of digital marketing strategies for ACM Global Laboratories.
• Strategized and executed initiatives for a lean marketing team, driving annual revenue of >$18MM, representing 15% of total revenue.
• Guided digital teams and stakeholders through discovery activities to identify… Show more As part of the Global Marketing team for ACM Global Laboratories, Rochester Regional Health's for-profit affiliate, I led the.
• Guided digital teams and stakeholders through discovery activities to identify opportunities, leveraging LEAN methodology to drive value, eliminate waste, and continuously improve operational efficiency.
• Facilitated onboarding and mentorship programs for new team members, equipping them with processes, strategies, and service line USPs. This resulted in improved success metrics across SEO, social media, and content.
• Orchestrated internal UX activities involving 36 participants from various departments to gather insights and recommendations for a future SharePoint build. Presented key findings and deliverables to Leadership to gain.

Rochester, New York Area

• Led digital strategy and tactical execution that assisted in generating ~24% of annual leads and headed nurture campaigns with an omnichannel approach that included channels like email, paid social, SEO, SEM, and web.
• Generated 18.6% of leads with a web strategy that produced a >31% conversion rate from lead to opportunity.
• Created an organic SEO strategy that drove a 237% YoY increase in organic search traffic by building a pillar page and content strategy. Led execution… Show more
• Created an organic SEO strategy that drove a 237% YoY increase in organic search traffic by building a pillar page and content strategy. Led execution through SME interviews and oversaw writer content development to.
• Established UX/CX discovery process to identify audiences, including demographics, psychographics, goals, and barriers, and the journey they take through different stages of the buying process. Show less

Remote

As Co-founder and a member of the Board of Directors, I oversee business with the CEO. I helped the organization launch the Campus Care Academy. This video-based online curriculum is equipping Students and Professors on College Campuses and Universities with strategies to make a difference in the area of caring for other students. Details of.

Dallas/Fort Worth Area

• Developed comprehensive branding and executed integrated marketing strategies for product and service launches, guiding meetings and discovery sessions with SMEs to identify unique selling propositions (USPs).
• Collaborated closely with learning development consultants to develop a proprietary learning model integrated into the industry's acclaimed Certified Legal Trainer Program.
• Engineered campaigns that effectively engaged the target… Show more
• Engineered campaigns that effectively engaged the target audience, resulting in a notable increase of 35% YoY in engagement. Show less

Dallas, Texas

• Led the implementation of a company re-brand within the first nine months in the role, overseeing the overhaul of inbound marketing strategy, online presence, and marketing materials.
• Collaborated closely with Solution Architect to develop product deliverables and craft a comprehensive go-to-market strategy for launching a cyber security awareness solution adopted by over 100,000 law firm employees.