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Kathy Spencer is listed as Director / Sr. Manager | Brand Licensing & Development | Product Development & Management | Brand Management | Marketing based in Greater St. Louis, United States. AeroLeads shows a work email signal at sertasimmons.com and a matched LinkedIn profile for Kathy Spencer.
Kathy Spencer previously worked as Sr. Brand Licensing Manager at Serta Simmons Bedding, Llc and Manager, Global Licensing at Energizer Holdings. Kathy Spencer holds Master Of Business Administration (M.B.A.), Global Business from Webster University.
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I am a consumer-focused marketing and branding professional with expanded expertise in intellectual property. I focus on developing innovative products and creative media to enhance and elevate global brands for greater market share and retail sales. Please inquire about my resume or to schedule an interview in brand strategy, trademark licensing, or marketing leadership.I believe in the value of process, but not at the expense of speed and flexibility. I have a proven track record of making things happen in product development, brand strategy, and business development. An adaptable leader, I am accomplished in developing budgets and forecasts, category expansion, process improvement, product packaging, marketing strategy and campaigns, key account leadership, and developing partnerships with some of the biggest retailers in the world, including Walmart, Target, B&M Retail Ltd., The Home Depot, Lowe's Home Improvement, and Best Buy, to name just a few. I'm a lifelong learner who spends my spare time listening to and studying music, creating abstract art, and reading. Plus, I really dig comic books, trivia, and going to Disney World. I'm also involved in community restoration, I serve as the treasurer at my condo association in St. Louis, and I am an ardent mindfulness and mental health advocate.
Listed skills include Brand Management, Product Development, Digital Marketing, Marketing, and 46 others.
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Atlanta, Georgia, United States
Responsible for North American licensing program, centered on sleep accessories. Led strategic and operational priorities. Also oversaw the company’s sourced accessories program in 2021 and 2022.
Greater St. Louis Area
In this dual role, I managed business development for North America and Latin America and the global end-to-end licensing process for all Energizer brands – Energizer, Eveready, Dolphin, Rayovac, Armor All, STP, Refresh Your Car, California Scents, Lexol, Eagle One, and NuFinish. My areas of responsibility included strategy, planning, go-to-market collateral, style guides, and product development. I proposed new product categories and owned revenue forecasting, annual business planning, and budgeting (including licensing P&L). As the champion of creative and licensing, I handled agency relationships and led the cross-functional licensing team (legal, trade marketing, finance, accounting, and product integrity teams).Key Contributions: + Negotiated business deals worth millions in revenue and boosted global retail sales by 12%. + Spearheaded development of brand guidelines and design language systems for multiple brands. + Overhauled the Energizer brand identity and doubled licensed products featuring the Energizer Bunny. + Researched and presented key data that led to average royalty rate increases of 2.5 for Energizer brand. + Grew the number of Energizer/Eveready licensees from 19 to 32 with M&A of Rayovac/STP/Armor All in 2019 and played significant role in the merger transition.
Greater St. Louis Area
In this role, I quickly progressed in my responsibilities. My main focus was improving the approvals process for licensing agreements for Energizer, Dolphin, and Eveready brands. I initiated and executed modified category expansion reviews in conjunction with senior leadership. In this role, I really broke into business development - prospecting for for new business, improved business acumen, and became an SME in product categories and licensing. Key Contributions: + Improved product time-to-market through a refined approvals process, which reduced average approval times by 40%. + Armed marketing team with data and strategy research support to grow licensees by nearly 60%.
Greater St. Louis Area
In this role, I guided product development for the portable power division, led creative and supply chain teams for global brand packaging development, designated brand guidelines and design language system for the portable power business unit, and coordinated tradeshow displays and product presentations for line reviews with key customers including Target, Walmart, Best Buy, Carrefour, Woolworths, etc. I also played a key role in ensuring packaging, advertising, and marketing collateral global compliance guidelines. Key Contributions: + Led the development of more than 10 new portable power products and collaborated with Apple on MiFi program.+ Improved company’s stage-gate process and overall quality and brand recognition in the portable power space.
Greater St. Louis Area
In this role, I specialized in developing branding strategies, creative and digital campaigns, and packaging for North American brands with specific focus on KILZ Casual Colors (Walmart premier line 2003-2011). I served as the brand lead on Lowe’s retail relationship. I also facilitated line review presentations for key customers including Lowe’s, Walmart, Canadian Tire, Rona/Reno Depot, The Home Depot, Ace Hardware, Westlake, and Orchard Supply. Key Contributions: + Devised shopper marketing strategies and materials for major US and Canadian retailers, including Walmart, Lowe’s, Canadian Tire, and Rona. + Co-led development of company’s first professional paint lines – KILZ Pro-X and KILZ CoverPro. + Grew top-line revenue through product development, business relationships, and marketing strategies for seven KILZ product lines.
Activities and Societies: University Center Board President | Women In Communications | Curriculum CommitteeDepartmental Honors - Media.
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Kathy Spencer is listed as Director / Sr. Manager | Brand Licensing & Development | Product Development & Management | Brand Management | Marketing.
AeroLeads has found 1 work email signal at @sertasimmons.com for Kathy Spencer.
Kathy Spencer is based in Greater St. Louis, United States.
Kathy Spencer has worked for Serta Simmons Bedding, Llc, Energizer Holdings, and Masterchem Brands.
You can use AeroLeads to view verified contact signals for Kathy Spencer, including work email, phone, and LinkedIn data when available.
Kathy Spencer holds Master Of Business Administration (M.B.A.), Global Business from Webster University.
Kathy Spencer is listed with skills including Brand Management, Product Development, Digital Marketing, Marketing, Market Research, Marketing Strategy, Product Management, and Advertising.
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