Keenan Tanaka Email & Phone Number

New York, United States

- Responsible for overseeing paid media campaigns for all of Highsnobiety's digital marketing campaigns in North America, primarily across Meta and TikTok.- Ensuring the fulfillment of media plans on time and within budget- Actively optimizing campaigns in order to ensure optimal pacing, traffic, and engagement.- Leading all campaign and internal reporting; ensuring it is clean, comprehensive, up-to-date and shared timely with key partners- Collaborating with Account Managers on paid social strategies pre-sale including but not limited to: Audiences, Geo targeting, creative best practices, platform suggestions, flight recommendations, etc.- A/B testing audiences and creatives to ensure optimal performance and drive marketing results.

Montreal, Quebec, Canada

- Organized and addressed the daily logistical affairs of the media analyst team, delegating tasks to ultimately ensure overall team productivity. - Planned and implemented various internal processes to streamline workflow across various internal teams and stakeholders. - Conducted one on one meetings with direct reports to gauge performance, provide feedback, conduct training, and plan career trajectory.

Montreal, Canada Area

- Planned and executed digital marketing campaigns utilizing numerous social platforms for artists spanning major label clients, including Warner Music Group, Sony Music Entertainment, and Universal Music Group. - Developed ad platform strategies to impact various marketing objectives and outcomes, including awareness, engagement, consideration, action, and charting position, across various geographies, for some of the largest artists and releases in the music industry. - Analyzed and evaluated performance of campaign KPIs with a data driven approach to optimize towards best performance and provide actionable insights for our clients. - Coached direct reports and new hires to succeed in their role. - Coordinated and executed influencer marketing campaigns for various artists.

Montreal, Canada Area

- Wrote and Edited articles relating to music and promoting local events- Cooperated with freelance writers to coherently and effectively articulate ideas- Brainstormed new content for both the section and the publication as a whole

Greater San Diego Area

- Wrote features for new music from up and coming artists- Interviewed artists and transcribed interviews for posting

Bachelor Of Arts - Ba, Philosophy

Education record

Completed a semester abroad in Amsterdam during my third year of study