Kevin Stein Email & Phone Number

New York, Ny, Us

Milford, Connecticut, Us

Smithfield, Rhode Island, Us

Largest privately held manufacturer of analytical and scientific instruments operating in 34 countries• Led team of 10 professionals responsible for global marketing and category management, marketing communications, social media, content and lead generation, campaign development via Hubspot, web development, and graphic design• Ecommerce - Increased global revenue 16% with focused paid search (Google, Bing), ads (Meta) and campaigns driving 8:1 ROAS• Channel Strategy - Segmented and analyzed the food & beverage markets, modeled total addressable market (TAM) and led go-to-market strategy resulting in a 22% increase in sales

New Haven, Connecticut, Us

$2.5B global leader in door hardware, access solutions and entrance automation• Results - Led team of 12 product and brand managers, industrial designers, and inside sales reps for $289M commercial door hardware division under the Rockwood, McKinney, Pemko, Markar, Norton and Rixson brands.• Product Management - Implemented a disciplined new product development stage gate process. Launched 85 products generating $46M in revenue.• Branding - Transitioned Accessories brands from individual brands to ASSA ABLOY. Led 5 person, cross-entity team to execute marketing and communications plan. • Digital - Spearheaded the development of ASSA ABLOY Accessories webshop where customers can buy products online. Grew revenue from $103K in 2018 to $2.2M in 2022.• Sales - Provided product, sales and business development support to national 500 person sales force that drives 5 - 10% annual organic growth• Strategy - Chosen to be member of ASSA ABLOY’s Global Product Management and America’s Innovation Councils

West Hartford, Ct, Us

$1.2B producer of electrical, lighting, and data communications products• Results - Led 5-person internal start-up team to develop and launch a new business and large-scale commercial technology platform with annual run rate of $40M by 2020. Launched entrepreneurial initiative with clean slate from initial market research through product definition. Solutions integrated into product roadmap for Legrand’s Building Control Systems division• Market Research - Team conducted over 400 VoC interviews with corporate real estate teams, commercial office property managers, architects, general contractors, low voltage integrators, and electrical installers. Identified 11 key infrastructure trends in open office workplace design & space layout, building controls, and energy management.• New Product Development - Engaged Continuum a leading contextual research company and architecture firm to build product platform concepts.• Analysis - Built business case including P&L, CAPEX analysis, market share model, and GTM strategy including demand generation.

West Hartford, Ct, Us

• Results - Built and led new healthcare practice, the company’s first Legrand branded, cross division initiative. Grew sales 25% over 2 years to $55M. Developed business case including marketing strategy and secured funding. Created comprehensive metrics and dashboard tracking in Salesforce.com. • Digital Marketing - Crafted digital marketing strategy and authored content to support demand generation campaigns. Designed interactive web-based selling tools and launched joint promotional programs with distribution partners.• Mergers & Acquisitions - Identified and analyzed 14 acquisition targets within commercial building, solar, healthcare, and outdoor power spaces.

Shelton, Connecticut, Us

Leading global manufacturer of high-end, branded pillows and mattress products• Results - Member of senior executive team reporting to CEO. Built 7 person strategic marketing and R&D team that tripled revenue to $87M and EBITDA to $15M. • Business Model Shift to Consumer Products - Led transformation of company from exclusively a component manufacturer to a retail direct supplier, now 25% of total revenue and 40% of gross margin $’s. Created consumer and retail direct marketing campaigns for a new, globally sourced 27 SKU line of pillows and mattress toppers branded Rejuvenite®. Built line into $12M brand in over 3,000 stores in 3 years. Channels and promotional strategy included retail, on-line via social media and pay-for-placement, catalog, DRTV, direct mail, and radio.• New Product Development - Designed and implemented new product development process. Launched 34 new mattress and pillow programs generating annually 15%+ incremental revenue, while managing portfolio of over 8,500 SKU’s.• Strategy - Authored and provided thought leadership for 5 year corporate strategic plan including marketing strategy, customer segmentation, competitive analysis, and supporting operations plans.• Branding, PR, & Promotion - Drove brand building, digital strategy, and promotional efforts for company’s key component brands. Designed and launched a corporate identity and image campaign. Responsible for promotional and customer event management including 9 international trade shows per year. Designed two 3,000 ft2 permanent showrooms.• Media Management - Led ad agencies, market research, and PR efforts. Received over 50 feature articles in trade and consumer press.

Mba, General Management

Bachelor Of Science, Marketing