Katie Steinharter Email and Phone Number
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Katie Steinharter is a Director of Social Media and Content at Alterra Mountain Company. She possess expertise in marketing, social media, microsoft office, editing, public relations and 41 more skills. She is proficient in Galician. Colleagues describe her as "I have always admired Katie for her strong work ethic, as she has proven time and time again to be a huge asset to the company than most managers who were at the Denver Post. Katie is a true expert in digital media analytics, social media, content, sponsorship, and much, much more. There was no challenge too big for Katie as she always delivered. I would highly recommend her for any business challenges you are facing.", "Katie is one of the most versatile, creative marketers I have ever worked with. I was "wowed" working with Katie because she had the strategic and creative mind to bring big ideas clients hadn't heard before and the ability to think through the tactical elements to ensure all worked together an integrated fashion. A year ago, she saw a need for a current advertiser to market via FB outside Denver - and founded SocialWire, a network of 75+ national media (TV, radio, print) that contract with DP to run sponsored Facebook advertising. Engagement rates were 1000% higher when advertisers ran with SocialWire. She also brought social to DP Media - creating a new O&O platform from the ground up. An agile, "on-her-feet" creative, Katie multitasked current advertiser business, training reps in social marketing while contributing ideas to sponsorship packages for prospects and at-risk/lapsed advertisers. She is a dynamic team player who always made sure to address the needs of the whole team, even those that fell outside her job description. Her humor, leading edge digital and social expertise, and "all hands on deck" attitude make Katie an exceptional candidate for any marketing or creative team.", and "I worked with Katie for several years while serving in a variety of digital roles at The Denver Post. As a newsroom employee, I worked closely with Katie to execute social media advertising campaigns on our branded Denver Post accounts, where we mostly posted news, but also posted sponsor messages (and needed to label them appropriately). Typically, there isn't much communication between the news and advertising sides of the business, but it was necessary in our case. Katie clearly understands the value of our brand and how essential audience trust was to our accounts. She would turn away requests she knew we would not approve because they didn't meet our messaging expectations on the news side. I always felt she was fighting for our side and worked collaboratively with us to find the best solution to our issues. She is an expert in the social marketing space. She once executed a campaign for us to grow one of our key email newsletter lists through Facebook advertising that delivered much-needed engaged audience and did it at a low cost-per-acquisition. She is professional, kind, understanding and was prompt in her communication with me. When we had last-minute requests, she did all she could to make it easy for us to accommodate — not sending us half-baked ideas. She is filled with great ideas about how to create and form social marketing campaigns and any future company will be lucky to have her on its staff."
Alterra Mountain Company
View- Website:
- alterramtn.co
- Employees:
- 1017
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Director Of Social Media And ContentAlterra Mountain CompanyDenver, Co, Us -
Director Of Social Media & ContentAlterra Mountain Company Jul 2021 - PresentDenver, Colorado, UsOversee social media strategy, content development, a team of content creators/ambassadors/athletes, and work closely with mountain teams on organic content strategies & storytelling.• Social Media: Execute social media strategy for Ikon Pass and act as liaison to 50 mountain destinations with additional support for 15 owned destinations; provide monthly and campaign-specific cross-platform reporting; oversee and train a team of social media specialists & customer service support• Content Management: Develop and produce organic content & storytelling, copywrite and select creative for social posts, occasionally photograph, manage content and production calendars.• Partnerships/Athletes: Work closely with brand partnerships team to brainstorm content collaborations, work closely with Legal team to oversee best practices for Olympics and other large events, work closely with Production team to manage and develop athlete and influencer contracts/deliverables/relationships/travel.Initiatives Created: Alterra Social Summit (previous speakers include Facebook/Instagram, Outside Online, Freeskier, The North Face, Athletic Brewing, GoPro, and more), Ikon Pass Scholarship (https://lifted.ikonpass.com/shejumps-nativesoutdoors-scholarships), "My Ikon" video series (https://lifted.ikonpass.com/category/my-ikon), Fall humorous video series (2x award winning), Ikon Pass Crew (15 community members & athletes), Ikon Pass Full Send Program (discounted passes for pro athletes), Annual Ikon Pass Content Planning Meeting, Crew Camp Content Summit. -
Social Media ManagerAlterra Mountain Company Mar 2018 - Jul 2021Denver, Colorado, Us• Social Media: Execute social media strategy for Ikon Pass and act as liaison to 47 mountain destinations, provide bi-weekly analytics and competitive insights for Alterra Mountain Company destinations, create innovative social solutions based on industry trends, work across all divisions for equitable representation on social media (sales, sponsorships, events, marketing, public relations, partnerships)• Content Management: Develop creative story ideas and promotional strategies for video projects, manage a team of content creators across the US and Canada, manage relationships between athletes/ambassadors, determine content creation strategy, copywrite for social media, manage content calendar for Ikon Pass, and host collaborative all-company summits among content creators and social strategists -
Marketing And Content ConsultantVarious Clients Jul 2014 - Mar 2018• Content management, writing (blogs, press releases, website copy, case studies), social media management, marketing collateral design• Clients include: Darrell Anderson Art (www.darrellanderson.com), Dorsu Cambodia (www.dorsu.org), DVO Solutions (www.dvosolutions.com), Flat Earth Media (flatearthmedia.com), iDE (www.ideorg.org), Gilmore Construction (www.gilmorecc.com), The Level Market (www.thelevelmarket.com), Lors Thmey Farm Business Advisor Program (www.ide-cambodia.org/lorsthmey/), Sarah Coriel Photography (www.sarahcoriel.com), Sorenson Engineering (www.sorensonengineeringinc.com), Smile Nevada (www.sorensonpediatricdentistry.com)• Portfolio: www.ksteinharter.com/portfolio• Freelance Writing/Design: "Pin the Map Project's" first guest blog post about travel in Cambodia (http://bit.ly/1tfzXTF), published on "Literary Traveler" (http://bit.ly/14vOKCh, http://bit.ly/2BiAjRQ, http://bit.ly/2G1lMO4), designed and built Dorsu's website (http://www.dorsu.org), planned and executed Dorsu's first ever marketing strategy, designed and built Sorenson Engineering's website (www.sorensonengineering.com)
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Digital Solutions Manager (Social+Content Strategist), Founder Of The Social WireThe Denver Post Feb 2016 - Dec 2017Denver, Colorado, Us• Digital Specialist: First digital strategist at The Denver Post, collaborated with sales/support/creative/strategy teams in "Solutions Meetings" to develop creative sponsorship and marketing opportunities for top tier clients, liaison between Advertising & Editorial to work together to create content-based advertising opportunities• Content Management: Copywriter for advertisers' social media, develop content calendars, consultant to clients' social media strategies• Creative: Provided aesthetic and analytical input to advertising campaigns/pitch decks/RFPs/reporting decks/case studiesInitiatives created: Audience Segment Forecast (detecting seasonal audience behavior online), The Social Wire (national partnership of 120+ media companies allowing sponsored social posts for advertisers in 75 cities), DP In-Feed Posts (daily sponsored Facebook opportunities for advertisers aligning with our brand pages), DP Custom Content (full social media management and monthly cross-platform content calendar templates created), Sixth Gear Fueled by DP (founding member of in-house creative strategy team), First Tracks (winter-themed advertorial content hub + newsletter), Content Corner (educational industry headlines released via newsletters), Social 101/201/FAQ (training materials for new hires), Meeting of the Minds Meetings (editorial + advertising collaboration, particularly about social media strategy)Accomplishments: Founding member of Sixth Gear strategy team, increased social media advertising product offering from 2 solutions to 8, increased social media revenue 500% in 3 years, awarded "Top Support Person" and "Best Ideas" in 2017Speaker at: Sprint Biz Hive Social Media Conference for SMB, Cannabist Marketing Association Social Marketing Forum, The Denver Post's 2nd Annual Real Estate Roundtable for Digital Updates -
Digital Ad Operations Coordinator (Social Media Lead)The Denver Post Mar 2015 - Feb 2016Denver, Colorado, Us• Account Management: Reviewed and managed digital clients' advertising campaigns across multiple e-marketing, mobile, social, and display platforms, grew The Denver Post's social media following by 6k+ in four months of social media advertising/client relations management• Content Management: Re-designed and manage The Denver Post's social media advertising strategy, including new guidelines and spec cards, product launches and one page overviews, and creating customized content for all Denver Post social channels' advertising campaigns and their clients' social media pages• Project Management: Introduced Twitter and Instagram as advertising solutions, introduced new contest packages for client partnerships, hosted multiple social media training sessions, created a forecasting model for predicting targeted behaviors/viewership across The Denver Post's digital content• Operations: Responsible for scheduling and optimizing digital campaigns worth $2million or more in revenue each month on display/mobile/video/email/social, developed and designed the Denver Post's first Digital Advertising Operations Manual, restructured the operation team's workflow and project management• Creative: Provided aesthetic and analytical advice to advertising campaigns, primary copywriter for all social media advertisements (both internal house campaigns and external client campaigns) -
Marketing And Communications CoordinatorNokero Oct 2013 - Sep 2014Tsimshatsui, Hong Kong, Hk• Public Relations: Wrote and tracked press releases through PRWeb, facilitated media pitches. Primary point of contact for media relations, press inquiries, product reviews,interview requests. Increased press release pickup by 140% in 6 months.• Social Marketing: Managed social media content, including Facebook, Twitter, Instagram, Pinterest, Google Plus, LinkedIn, Youtube. Increased Facebook following by 43%, increased newsletter subscriptions by 500%.• Content Management & Web Design: Edited and managed Nokero's website and online store design. Increased SEO presence leading to organic google search as #1 referral traffic in Google Analytics.• Public-Private Partnerships: Coordinate relationships between Nokero and non-profit organizations. Managed more than 10 clients in the public sector; Executed disaster relief/NGO aid campaigns through social media promotion, online sales, international relations, and press engagement (designed and executed Typhoon Haiyan Buy One Give One Holiday Campaign).• Product Management: Designed, executed and oversaw product launch strategy for two new products into an international marketplace during one year. -
Policy AnalystColorado Nonprofit Association Jun 2013 - Aug 2013Denver, Colorado, Us• Public-Private Partnerships: Conduct political and legal research to ensure that nonprofit organizations are up to date with latest regulations and laws• Communications & Content Management: Edit and review toolkits, handbooks, and website documents, design graphic images, infographics, and lesson plans to teach nonprofit organizations about regulatory requirements (wrote all web content related to tax reform and health reform) -
Marketing InternWater For People Nov 2012 - Jan 2013Greenwood Village, Colorado, Us• Communications: Drafted and edited a new Volunteer Code of Conduct based on the expectations of Water for People, other large international development non-profit organizations, and legal guidelines for codes of conduct• Social Marketing: Researched social media tools and suggested new strategies for implementing social media within the marketing and volunteer departments -
Linguistic And Cultural AssistantCeip De Baño-Xanza (Center For Infantile And Primary Education) Sep 2011 - Jun 2012• Education: First language assistant to work for CEIP (a small, rural school), provided classroom guidance, and one-on-one tutoring, to children aged 2-18 • Intercultural Communications: Organized first ever pen-pal system between Weston, CT and Valga, Galicia, designed powerpoint presentations and language curriculums, planned art lessons, and edited student work to better their understanding of the English language and North American culture
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Lifestyle Public Relations InternKwittken & Company Jun 2010 - Aug 2010New York, New York, Us• Market Research & Client Relations: Corresponded with potential clients about upcoming products, tracked hedge funds, online shopping sites and real estate agency clients’ competitors and reported on industry news, organized calendars with upcoming conferences, award applications and press release deadlines, conducted market research and reported data and findings through Excel worksheets• Communications: Tracked press releases through the wire and edited media clips -
Marketing And Public Relations InternArt Est. Art School Aug 2009 - Nov 2009• Communications: Wrote press releases on upcoming events, pitched stories to local media, built liaisons with schools, corporations and tourism agencies to publicize art workshops• Event Planning: Organized gallery space for exhibitions and created volunteer program to increase community involvement• Content Management: Created original viral sign-up form and updated website: www.artest.com.au
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Marketing AssociateThe Brand Gallery Jun 2008 - Jul 2009Greenwich, Ct, Us• Content Management: Created databases of client information, researched current events and global advertising strategies, updated company blog with news stories and media (www.slayterbox1748.com)• Communications & PR: Sales calls to advertising agencies, managed client portfolios, wrote and distributed company newsletter• Design: Edited final client presentations for brand re-design, helped out on the set of commercial productions and reviewed potential ad campaigns
Katie Steinharter Skills
Katie Steinharter Education Details
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University Of Colorado DenverMaster Of Public Administration (M.P.A.) -
Denison UniversitySpanish -
University Of SydneyTheatre & Cultural History
Frequently Asked Questions about Katie Steinharter
What company does Katie Steinharter work for?
Katie Steinharter works for Alterra Mountain Company
What is Katie Steinharter's role at the current company?
Katie Steinharter's current role is Director of Social Media and Content.
What is Katie Steinharter's email address?
Katie Steinharter's email address is ks****@****ail.com
What is Katie Steinharter's direct phone number?
Katie Steinharter's direct phone number is +120391*****
What schools did Katie Steinharter attend?
Katie Steinharter attended University Of Colorado Denver, Denison University, University Of Sydney.
What skills is Katie Steinharter known for?
Katie Steinharter has skills like Marketing, Social Media, Microsoft Office, Editing, Public Relations, Research, Facebook, Blogging, Market Research, Nonprofits, Social Media Marketing, Web Design.
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