Kevin Storey Email & Phone Number

Milton Keynes, United Kingdom

• Taylormade is a marketing management and consulting firm that utilises research-generated insights to develop powerful marketing strategies and exciting new brand identities and creates commercially relevant and.
• Developed a high-level investor presentation for Jubail Industrial City's industrial, retail and residential offerings and accompanied CEO delivering it personally to leading UAE developers such as Nakheel.
• Created an incisive high-level marketing strategy to bring Mardumah Bay, the new City Centre for Jubail Industrial City (JIC), to market.
• Produced a range of sales materials and trained JIC's sales team to understand and present the Mardumah Bay brand proposition.
• Developed a brand strategy, name and identity for a new industrial park within JIC - PlasChem - designed to utilise the city's historic chemical outputs as feedstocks to enable downstream product manufacturing for the.
• Created a range of animated videos and other sales materials to help attract manufacturers to set up in Plaschem and develop the manufacturing industry in Saudi Arabia. Show less

Dubai, UAE

• Tendered and won the brand development programme for the new 2.6 sq km City Centre for Jubail Industrial City for The Royal Commission for Jubail and Yanbu. − Used proprietary research to develop a powerful brand.
• Tendered and won the brand development programme for the new 2.6 sq km City Centre for Jubail Industrial City for The Royal Commission for Jubail and Yanbu. − Used proprietary research to develop a powerful brand.
• Won the launch of Mubadala Aerospace’s Nibras Aerospace Park at the Global Aerospace summit in Abu Dhabi.
• Redefined ZonesCorp’s positioning and developed CEO presentations for global marketing tour.
• Won tender for a strategic approach to developing and delivering a comprehensive marketing and promotional plan for Al-Gharbia Region, Abu Dhabi. Show less

Abu Dhabi

• Developed by the Abu Dhabi Government and successfully launched in November 2010, the 400 square kilometer Kezad is one of the world’s largest and most innovative industrial zones.
• Built the Marketing and Research Department from scratch and developed all marketing processes.
• Successfully appointed 16 marketing suppliers in record time following ADP’s complex procurement process.
• Lead research and development of the brand vision “Transforming Industrial Zones” and aligned… Show more Developed by the Abu Dhabi Government and successfully launched in November 2010, the 400 square kilometer Kezad.
• Lead research and development of the brand vision “Transforming Industrial Zones” and aligned organisation behind paradigm-shift positioning.
• Oversaw development of award-winning brand identities for Kezad. and ADP.

Dubai, UAE

• Taylormade/Copernicus was a joint venture between Taylormade, a UAE-based marketing management consultancy, and Copernicus, a high-end research-led marketing consultancy in the US.
• Developed corporate and project brand strategies for blue-chip property developers Meraas, Salwan and Majed Al Futtaim which enabled successful project launches and significantly increased revenues.
• Lead research and development projects for Dar Al Arkan, MAF Properties and Sama Dubai which facilitated… Show more Taylormade/Copernicus was a joint venture between Taylormade, a UAE-based marketing management.
• Lead research and development projects for Dar Al Arkan, MAF Properties and Sama Dubai which facilitated product development and project positioning.
• Won and led projects valued at over $1.5m in fee revenues. Show less

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

• Sorouh was launched in late 2005 following the change of Abu Dhabi’s real estate laws. Joined shortly afterwards to establish the Marketing and Corporate Communications Department and develop Sorouh’s launch programme.
• Developed Sorouh’s brand strategy summed up by the tagline “We create communities offering life in perfect balance” and worked with Sorouh’s Development team to ensure its implementation in all project design.
• Developed 2006 and 2007 marketing plans and to deliver… Show more Sorouh was launched in late 2005 following the change of Abu Dhabi’s real estate laws. Joined shortly afterwards to establish the Marketing and.
• Developed 2006 and 2007 marketing plans and to deliver them I recruited and trained a diverse department of marketing and communications professionals, established industry standard processes and procedures and.
• Lead procurement of all Sorouh’s marketing communications providers introducing new performance-related contracts that ensured quality and efficiency of creative partners and cost-effective project campaigns.
• Set up a corporate communications programme that included media engagement, PR, corporate advertising, CSR activities, digital communications and a new state-of-the-art website that established strong Sorouh reputation.

• In 2005 Emaar was evolving from a small fleet-footed operation into a development giant. This transformation required experienced management be brought into a number of specific disciplines. Joined Emaar’s executive.
• Restructured the Marketing Department, redefining roles, providing tailored training and establishing policies and procedures that increased both productivity and morale.
• Introduced on-line registration to capture customer data… Show more In 2005 Emaar was evolving from a small fleet-footed operation into a development giant. This transformation required experienced management be.
• Introduced on-line registration to capture customer data and streamline sales activity at Emaar’s frequently chaotic launches. Also introduced “private” launches to key groups such as high net worth customers of.
• Introduced consumer research programmes to assist project and marketing programme development and track effectiveness of communications investment. Developed a package of research exercises that reduced the risks of.
• Created a corporate brand strategy based on the proposition that “Emaar creates extraordinary lifestyles” and a house communications approach that showcased project-level manifestation of the strategy. Using digital.

Jeddah, Riyadh, Dubai

• As MD I launched JWT Riyadh and grew it into the Saudi capital’s largest brand communications agency with a turnover exceeding $20m.
• Pitched and won accounts of Almarai, Riyad Bank, Al Jazirah Ford, Domino’s Pizza, Saudi Hollandi Bank (ABN Amro), Shell, GlaxoSmithKline, Saudi Telecom and Al Hayat Newspaper.
• Won creative awards for Almarai, Domino’s Pizza, Saudi Hollandi Bank, Al Hayat, and Saudi Telecom.
• Launched a venture with sister WPP agency Hill and Knowlton offering a… Show more
• Launched a venture with sister WPP agency Hill and Knowlton offering a combination of advertising, design and PR services that won business from Sabic, Saudi Electricity and The Saudi Commission for Tourism.
• Launched a second brand communications agency, Conquest Advertising, to handle business ruled out of JWT because of account conflicts.

Bsc Honours

Education record