• Coordinated with media providers to plan and negotiate airtime, constructing media packages for key selling seasons.• Negotiated 20% agency discount with key media provider as a key account client.• Led the execution of advertising programs, including content creation, trafficking, and ensuring deadlines were met.• Over saw a 302% increase in media spending over the course of 4 years.• Managed partnerships with media providers, spanning radio, TV, podcasting, streaming, on-site activations, and sponsorships.• Identified and cultivated potential partnerships and sponsorships to enhance brand reach and reputation by moving from a single to multi-source media provider.• Forecasted and monitored the marketing/print budget, coding and submitting invoices for payment.• Developed, managed, and scheduled engaging social media content, building and executing paid social campaigns across multiple platforms.• Collaborated with a web developer to innovate and enhance the truenorth website as well as ensure content is up-to-date and optimized for SEO.• Led design project management, collaborating on branding and creating promotional and branded signs for merchandising initiatives.

• Increased sales revenue through the coordination of monthly printed point of sale materials, web, and mobile campaign promotional activity for over 2800 company operated retail stores. • Reduced content errors by 20% by line item reviewing the master list of monthly marketing messaging for use by graphics design team and print production vendors.• Improved channel of communication among departments by leading monthly marketing team meetings to define product, pricing, and placement for in-store advertisements.• Inspect site specific documents, distribution print quantities, layouts and advertising copy as well as other promotional materials for adherence to specifications.• Managed development of projects as assigned by the Associate Category Manager that includes, but not limited to, the coordination of initiatives to expand process improvement.• Key participant in the vetting of potential vendors as well as the creation of required criteria for the formal RFP of the advertising sign kit program.

• Successfully managed the promotional sign kit program by creating a workflow system that united the channels of communication between corporate and vendors to develop, produce, and distribute monthly advertising collateral materials for over 500 stores.• Coordinated all aspects of monthly sign kit production; directed design concepts, managed artwork/images, gave final approval to all proofs as well as manger of brand image assets (trademarks, copyrights, etc.), and stock image usage rights.• Reduced lead times by creating a comprehensive calendar of campaign activity due dates along with holding vendors accountable on key deadlines and managing delivery schedules.• Preserved a multi-million-dollar advertising budget by documenting, tracking, and reconcile all department billing expenditures.• Lead conceptual meetings with Marketing Department to assess advertising tactics as well as ensure appropriate products, promotions, and specifications were accurate.• Leveraged competitive cost savings through request of quotes for production projects.• Point person in the development, maintenance, and continued improvement of the division’s internal website using content management program and ordering system for marketing collateral.

Planned, produced, and administered remote broadcasting programs and promotions.Supervised intern staff during remote events and scheduled office hours.Performed competitive analysis of competing media stations. Manned records of clients' advertising schedules for advertising agency.Setup/break down of promotion equipment for station events.Maintained accurate information station listener and winner databases.Secured, inventoried, and distributed on-air prizes.Prepared periodical communication material for listeners.