Oksana Kasatkina Email & Phone Number

United States

☑️ Develop campaigns to generate leads/drive sales using SEO/SEM, Google Analytics, Google local, social media advertising, email marketing, digital media buying☑️ Manage the day-to-day executive of social media strategy, including scheduling, posting andcommunity managing on Facebook, Twitter, Instagram, Pinterest, YouTube.☑️ Work with the Sales and Marketing teams to develop successful strategies and campaigns thatattract new customers and encourage repeat business.☑️ Analyze sales numbers in comparison to the marketing budget in order to determine ROI andcampaigns effectiveness.☑️ Develop marketing strategies for any new products or services that comply with current companystandards.☑️ Research competitors to stay current with similar products and services on the market.

Boston, Massachusetts, United States

Editor-in-Chief of the first bilingual magazine, UA Chronicles, focused on the life of the Ukrainian community in New England.

☑️ Increased organic visit numbers on the Facebook page by 84.9% for the Real Estate Advisor at Coldwell Banker First Quality Realty by analyzing the target audience's needs and market, developing a social media strategy, and creating a content plan that was relevant to the target audience's needs.☑️ Received The Silver Creator Award for the YouTube blog and Increased the digital presence of the public person and Honorary Ambassador of the UN Population Fund in Ukraine, Maria Efrosinina by creating the brand concept and unique ideas for the personal show on YouTube, developing a content plan, creating the video in collaboration with the production team, managing and optimizing the YouTube page, and running the ad campaigns using Google Ads. Achieved a substantial following of over 500,000 followers and consistently garnered more than 1,000,000 viewers for each video.

United States

☑️ Revitalized company and brend presence on social media, expanding account reach by 87% through a targeted content strategy and brand humanization. Enhanced organic metrics across diverse platforms (Facebook, Twitter, YouTube, LinkedIn, TikTok, Google My Business) by crafting, implementing, and optimizing a comprehensive content plan and developing a digital strategy. Proficient in analyzing and optimizing campaigns using tools like Google Analytics, Hootsuite, and Meltwater.☑️ Achieved a 23% surge in organic website traffic through the creation and SEO optimization of blogs. ☑️ Slashed cost per lead by analyzing audience needs, generating creative tasks based on data analysis for advert templates in collaboration with the design department. Maintained Estimated Cost of Marketing (COM) at an impressive 9%, surpassing the 10% goal.☑️ Ensured consistent growth in YouTube followers and views by optimizing video SEO settings, developing a thoughtful content plan, and creating unique, audience-relevant content. ☑️ Improved marketing metrics and achieved key performance indicators (KPIs) through A/B testing, landing page development, and strategic execution of various ads on Facebook and Instagram, resulting in a Close Rate of 27-42%, surpassing the 25% goal.☑️ Pioneered a new source of high-quality leads by developing an ads strategy, creating compelling content, and successfully running ad campaigns on the TikTok platform.

Kyiv, Ukraine

☑️ Garnered "Best Marketing Team" honors at the Effie Awards Ukraine in 2020 and 2021 by effectively managing the Digital Marketing Department, overseeing the Social Media Team, PR team, and digital video production team.☑️ Secured a nomination for the prestigious PROMAX Awards of Europe in the Social Responsibility Announcement category by orchestrating a comprehensive 360-degree marketing campaign for a new TV product. Developed the promotional video concept in collaboration with the designer and production teams.☑️ Expanded the company's social media audience from 350,000 to 1.5 million followers (Instagram, Facebook, and TikTok) through strategic social media planning, campaign creation, and impactful influence marketing initiatives to promote TV hosts, shows, and series. Led and managed the Social Media Team.☑️ Spearheaded the growth of an account from 0 to 500,000 followers, amplifying its reach and impact during the first season of the reality TV show "Ukraine's Next Top Model," inspired by the well-known U.S. show "America's Next Top Model" by Tyra Banks. Developed a comprehensive social media strategy, created compelling photo and video content, and managed communications.☑️ Clinched a bronze award at the Effie Awards Ukraine in the "New Technologies and/or Media Innovations" category for an innovative 360-degree Marketing Campaign for Rexona Unilever, a commercial client. Collaborated with Sales, Design, and Technical departments to implement groundbreaking ideas across Social Media, website, and TV.☑️ Drove a substantial increase in subscribers from 150,000 to 1 million and boosted income from YouTube by generating unique ideas for video content, managing and optimizing the YouTube channel, leveraging influence marketing tools, and collaborating with production teams and OTT platforms.

Kyiv, Ukraine

- Manage, motivation and mentoring an in-house digital team, leveraging the team's strength through engagement and effective team management.- Create video content for multi-platform use and distribution including: website, YouTube social media channels - Manage and develop content strategies leveraging vast experience in writing and editing for SEO, social media, website, and white papers.- Contribute to the development of enterprise-wide marketing strategy. Developing and executing creative, innovate, integrated social marketing campaigns- Work with tech department and companies by analyzing traffic and made necessary changes for a better user experience and customer acquisition.- Provide strategic and tactical leadership for marketing plan development, implementation, and support- Script writing for commercials and product lines

Kyiv, Ukraine

- Provide coverage of big and relevant news stories for promo of TV shows and celebrities.- Create effective blogs for company's website and social media- Develop ideas for exclusive and unique news stories- Execute success process PR programs for television and TV hosts- Prepare relevant interview questions in advance.