Ksenia Vist Email & Phone Number

San Francisco, California, United States

New York, United States

As an early hire at UTTR, a B2B tech marketing agency, I built and scaled the creative department from scratch, driving the agency's growth from 3 to 30+ employees and establishing its reputation in the B2B tech sector. My leadership in streamlining processes, delivering top-quality work, and contributing to senior strategy was instrumental in UTTR's year-over-year revenue growth.Key Achievements:• Developed UTTR's brand and maintained consistency across all touchpoints, including podcasts, webinars, and client onboarding systems.• Scaled the creative team from 0 to 8 members across 5 time zones. Mentored a diverse group of designers, animators, copywriters, developers, project managers, and freelancers, maintaining a 95% team satisfaction rate.• Provided fractional creative leadership and design for 20+ tech startups (Series A to D), including Ramp, Medable, Huma, Formic, and Durable. Consistently received high praise from clients.• Created a new brand and website for Healthfully (Patient Engagement Platform) within 3 weeks and a tight budget. Achieved 186% increase in monthly leads, tripled sales pipeline, and 4x growth in client investment in UTTR's services.• Managed creative direction for Atro (Cybersecurity Platform), overseeing a full rebrand from concept to launch. Delivered new brand, website, and content structure, increasing visitor-to-lead conversion rate by 30%.• Executed a strategic brand and website overhaul for Datch (AI Asset Management Platform), resulting in 44% increase in website traffic and 53.8% growth in lead generation.

New Zealand

In 2016, I took a plunge into the digital nomad life and launched a solo agency. Specializing in strategic brand and marketing solutions, I worked remotely with a diverse client base while exploring the globe.Key Achievements:• Achieved consistent business growth, with revenue increasing by approximately 35% year-over-year through the implementation of productized services.• Created a distinctive brand identity for SO/Auckland, a luxury hotel under the Accor Group in NZ.• Improved the social media presence of WORLD, a NZ luxury brand, increasing their Instagram content engagement rates by 300%. This was accomplished by refining content categories that humanized the brand, making it more educational and less promotional to better resonate with their target audience.

Auckland, New Zealand

As one of BCG2's first digital hires, I helped shape the agency's digital offerings. I wore many hats, handling art direction for digital campaigns, photoshoots, content production, and websites. Key Achievements:• Led brand campaigns for big names like GE Capital, Audi, and Canon.• Worked on a campaign that influenced a cultural shift to ban plastic bags in New Zealand, demonstrating my ability to create impactful, purpose-driven brand narratives.

Auckland, New Zealand

At YoungShand, I designed digital campaigns, organic content, and websites for major B2C brands including Air New Zealand, Budweiser, Smirnoff, and Steinlager.Key Achievement:• Designed a viral campaign for Smirnoff that transformed user-generated content into unique cocktails during a livestream. This real-time, interactive campaign not only engaged the target audience but also showed technical expertise by hacking Facebook's API to deliver a high-quality video experience.

Auckland, New Zealand