I am a writer, educator, and content marketer who loves using words and creative imagery to sell, convince, and persuade audiences to think, believe, or do something of value. I believe that a brand is more than a picture or a slogan; it is a holistic and immersive experience that requires spatial and communication design paired with creative narrative to communicate value and earn consumer trust. As a writer with an M.B.A., I have served as a full-time faculty member at SUNY Oswego, teaching public relations theory, events management, public relations writing, and mass communication. I have also worked as a Creative Strategist for CinSyr Creative Group, an Advancement and Communication Specialist at Syracuse University, and a Pharmaceutical Sales Representative for Reliant Pharmaceutical (now GSK). I am a writer and owner of KSW Content, a writing business where I have worked as a blogger for Core Life Eatery, Excel Hand Dryer, and ParTech Technology, and my work has appeared in Change Creator Magazine.