Marketing Automation Manager
CurrentResponsibilities:• Solution and build campaigns using Salesforce Marketing Cloud’s Journey Builder, Automation Studio, Email Studio, Web Studio, Contact Builder, and Marketing Cloud Connect• Provide knowledge and documentation to creative and content teams to help drive results• Work with lines of business to analyze requirements for new marketing automation opportunities, including campaigns, multi-channel marketing, and manage customer journeys across multiple products and services• Provide demos, documentation, support, and training to end-users• Serve as subject matter expert for all Marketing Cloud integrations• Manage Sales Cloud and other data integrations with Marketing Cloud to ensure seamless automation• Design and build effective reports and dashboards with clear messages to support campaign performance and identify optimization opportunities• Perform A/B tests and report back to business to maximize results• Research and provide recommendations regarding new features made available with each Salesforce Marketing Cloud release• Serve as subject matter expert in email marketing and development• Review existing marketing efforts across the business and present new ideas where appropriate• Implement lead scoring practices to enable higher conversions of qualified leads• Serve as the administrator for Salesforce Marketing Cloud and all business units• Segment audiences and use personalization to optimize campaigns to increase conversions• Report on all marketing automation efforts and make changes when necessary• Collaborate with teams throughout the organization to ensure campaigns are performing with efficiency and staying on track to meet goals
