Katie Szumowski Email and Phone Number
Katie Szumowski work email
- Valid
Katie Szumowski personal email
- Valid
Katie Szumowski phone numbers
I am a marketing, media, sales, and strategy professional with extensive experience in B2C, B2B, and B2C2B markets, including both general and multicultural segments. My career spans from developing and transforming growth strategies at Fortune 500 companies to serving as an independent consultant and Chief Marketing/Revenue Officer for startups. My consumer-centric approach to brand, sales, and product development is grounded in storytelling and data-driven experimentation, enabling me to excel in all areas of growth marketing.As a consumer-focused strategist and transformational leader, I have been recognized for my ability to stay ahead of the latest media and marketing trends. I pride myself on being an innovative, flexible, and accountable partner. My diverse background in telecommunications, entertainment, and startups has equipped me to effectively build brands during periods of high growth, rapid change, and intense competition.I have successfully led cross-functional teams to meet and exceed shared goals and objectives. My unique blend of hands-on tactical experience, revenue generation, and strategic marketing skills enables me to cultivate high-performing teams. Known for my relationship-building skills—both internal and external—I am a highly respected manager and mentor, dedicated to individual development and growth. I lead by example and strive to foster a shared vision among my teams.I'd love to chat and hear your thoughts - email me at katie.szumowski@gmail.com!
-
Marketing ConsultantKelly Newman AdvisorsAtlanta, Ga, Us
-
Founder/Independent ConsultantThe Szumoka Group Feb 2017 - PresentIndependent consultancy focused on the development of strategic marketing & media initiatives, execution, measurement and business development. Sampling of work / focus includes growth initiatives; DTC & eCommerce; brand strategy; social; performance marketing campaigns; research; reporting, measurement & data analysis. Key Clients:• Golftini (women’s lifestyle brand): Lead all media & marketing activities including brand positioning, DTC and omnichannel strategy planning, CRM and sponsorships resulting in 307% increase in annual revenue to date, 187% increase in customer growth and 98% increase in email subscribers• Amazon Digital Days: Managed performance marketing, social media and video campaigns (2017, 2018) which resulted in reaching 3.3M users, 3M app engagements and increased views of 77% YoY over three days• T-Mobile: Led digital and marketing organization assessment including in-house vs outsourced agency recommendation and POV as consultant with Flock Associates (2017)• Momocon Culture Convention (anime, gaming, comics & animation): Developed business development, sponsorship and partnership strategy to drive event revenue and attendance; increased 43% and 29% respectively (2018-2019)
-
Board MemberMediasmith May 2020 - Jul 2023Oakland, California, UsMediasmith is a strategic planning partner that aligns business and marketing goals with consumer and target audience behaviors and develops an investment plan to help achieve those business goals through paid media. -
Head Of MarketingRoar Social Oct 2022 - Feb 2023Los Angeles, Ca, UsLed and built marketing organization and strategy for revolutionary social media platform including GTM, media & growth strategies, business development, revenue generation, digital/social/SEO/ASO, PR and communications. -
Chief Marketing OfficerTysk Mar 2019 - Oct 2022Richmond, Virginia, UsA community driven mobile platform, Tysk (formerly Quartr) enables direct interaction between consumers and brands; businesses gain quality first-party data and actionable insights to build direct relationships and members earn cash for their attention and feedback while maintaining control of their personal data & privacy.Chief Sales Marketing Officer• Spearhead marketing and media capabilities focused on community growth (in excess of 125% YoY), revenue generation (increased 57% year one; 68% year two) and development of targeted audience growth strategies (lead generation, social, acquisition, conversion and retention initiatives). Establish processes and integrate systems to effectively measure and optimize initiatives against specific success/performance metrics and KPI’s• Lead all branding, marketing communications, social media, content creation/execution, sponsorships, PR and event strategy to raise awareness and understanding of Tysk and achieve “best-in-class” brand status including creative development, competitive tracking, research, marketing analytics, website design and industry trendspotting• Drive B2B demand and business development efforts focused on agency, brand and strategic partnerships including sales/activity forecasting, tracking and optimization -
Board MemberBlast Pr Nov 2020 - Jun 2022Santa Barbara, Ca, UsBLAST PR is a full-service public relations and marketing services firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we've got you covered. For more than a decade, Blast has delivered strategic PR and marketing services to digital innovators, leading consumer and B to B brands, top organizations and worthy non-profits. -
Media, Digital & Marketing Strategy Senior Lead (Consumer And Business)Vonage Sep 2013 - Dec 2016Holmdel, New Jersey, Us• Oversaw the planning, buying and optimization of $150M+ overall media budget focused on driving new leads and subscriptions via a strategically sound, cross-channel, segmented marketing plan that efficiently leveraged all media vehicles (digital, national, local) for B2B, B2C, general market and ethnic media• Transformed consumer brand/hybrid/DRTV media strategy resulting in reduction of acquisition costs by 57%• Drove revenue and EBITDA through intelligently crafted and executed media and marketing plans focused on lead generation, customer acquisition, conversion, retention and cross-sell for B2C & B2B, working closely with Vonage leadership team• Developed and managed all applicable media/marketing processes, measurement and information systems, that were needed to enable the overall marketing function to operate efficiently and scale the business and marketing performance. Included media mix and attribution modeling and the development of optimized reporting and analysis tools to enhance visibility into media and partner performance as well as elevate retail, TV and digital ROI -
Senior Director Of Media & DigitalTurner Broadcasting Mar 2010 - Sep 2013Atlanta, Georgia, Us• Led digital transformation of Turner Media Group (internal media division/agency) including organization structure (15 team members), media planning approach, agency integration and focus to better align with KPI’s, consumer media consumption habits, market trends, competitive pressures and new, emerging technologies and platforms• Oversaw $87M digital media planning and investment dedicated to tune-in, sampling, awareness, mobile app downloads, and revenue driving for Turner’s full network portfolio (entertainment, news, kids and sports)• Developed, refined and grew Turner’s paid digital, social, mobile, programmatic and SEM strategies based on key network objectives, emerging trends, technologies and products -
Media, Digital & Marketing Leader (General & Multi-Cultural)Verizon Wireless Nov 2000 - Mar 2010Basking Ridge, Nj, Us• Managed $250M+ media budget dedicated to brand, product awareness, SEM, DR/performance marketing, social, mobile, eCommerce and sponsorships. Oversaw the investment of $87M+ multi-cultural media budget and strategic development of all programs for multi-cultural segment including broadcast, print, OOH, digital and sponsorships. Developed and evolved brand, communication & creative strategy for all VzW multicultural efforts. • Led, managed and developed agency relationships (digital, multi-cultural, search, key partner) including annual review, contract & fee negotiations. Managed cross-functional team / agencies dedicated to addressing trends in consumer behavior, media proliferation and new technologies• Drove consumer transactions on company websites including acquisition, upgrades and revenue generation. Program and media optimization through on-going testing, measurement and analysis• Established and maintained strategic, high-level relationships with key publishers / portals, Search partners, emerging technology and traditional media partners -
Digital Media, Creative & Marketing InnovationVerizon Wireless Jul 2000 - Jan 2005Basking Ridge, Nj, Us• Launched and managed all online advertising including media planning, creative development, tracking / reporting and optimization (general market and multi-cultural)• Performed design and creative development for product specific segment websites including market research, consumer focus groups, cross-functional team integration (IT, MarCom, Legal, Finance, agencies), UAT and post launch analysis & review. • Executed strategic development and implementation of digital signage in 1,200+ retail locations
-
Loyalty & Direct MarketingVerizon Wireless Oct 1998 - Jun 2000Basking Ridge, Nj, Us• Developed company wide customer loyalty and retention program focused on CRM and key life-stage communications. Exceeded company churn targets by 27% YOY.• Managed 50+ team members dedicated to support of customer loyalty, retention & churn reduction initiatives.•Designed marketing strategy & programs to maximize profitability by increasing retention and driving revenue growth.•Developed national / area specific brand and direct marketing and customer communications programs (mail, newspaper / bill inserts, etc.).•Negotiated and managed multiple telemarketing agency contracts including performance management and sales / staff training. Through data based analysis and review, reduced external partners from by 50% and reduced annual costs by 37%.
-
Media & AdvertisingVerizon Wireless Jun 1994 - Sep 1998Basking Ridge, Nj, Us• Managed Area & Regional traditional brand and direct response media planning process for broadcast, print, OOH and radio. Developed and executed sponsorships and partnerships for B2C and B2B as well as external distribution partners.•Developed marketing communications programs (direct mail, in-store signage, collateral, bill inserts) for brand awareness, specific products and revenue generation.
-
Major Account ManagerVerizon Wireless Nov 1991 - Jun 1994Basking Ridge, Nj, Us• Performed business development / sales of major corporate accounts; maintained and services accounts to drive revenue / growth• Named President Club Winner for three consecutive years (top 10% of company wide sales force)
Katie Szumowski Skills
Katie Szumowski Education Details
-
The Ohio State UniversityCommunications
Frequently Asked Questions about Katie Szumowski
What company does Katie Szumowski work for?
Katie Szumowski works for Kelly Newman Advisors
What is Katie Szumowski's role at the current company?
Katie Szumowski's current role is Marketing Consultant.
What is Katie Szumowski's email address?
Katie Szumowski's email address is ka****@****age.com
What is Katie Szumowski's direct phone number?
Katie Szumowski's direct phone number is +167859*****
What schools did Katie Szumowski attend?
Katie Szumowski attended The Ohio State University.
What skills is Katie Szumowski known for?
Katie Szumowski has skills like Online Advertising, Digital Strategy, Advertising, Media Planning, Media Buying, Digital Media, Digital Marketing, Mobile Marketing, Interactive Marketing, Integrated Marketing, E Commerce, Sem.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial