Marketing leader, brand specialist, and content strategist with a passion for process and extensive experience directing creative projects and leading marketing teams.In the marketing world — and in tech, especially — having a clear, consistent value proposition and communicating complex information in an easily digestible way is crucial. It also happens to be my specialty. As a director, writer, and editor with a degree in art and a love of analytics, I’m positioned well to collaborate across the full company, ensuring my team has everything they need to thrive.For the past 12 years, I have run and managed my own marketing agencies, including hiring and directing freelancers, developing marketing thought leadership and trainings, writing and supporting client RFPs/contracts, and crafting our corporate strategy.Experience supporting a range of sectors, including B2B SaaS, B2C services and products, data & AI, cloud technologies, licensing, FinOps, healthcare, higher education, and others.I often see companies making the mistake of leading with what they think is interesting or valuable to their own company. My marketing philosophy involves engaging readers with content that applies directly to their own needs, leading with their pain points and providing information, so they feel confident in their knowledge before directing them toward solutions. I've found this to be more effective than scarcity-driven tactics, and increasingly important at a time when more buyers are leaning toward self-service options. I'm keenly interested in the ever-evolving purchasing process and its impact on marketing and sales tactics.Currently completing my MBA at UC Davis, with a focus on Marketing and Product Management.