Katie Boyer Email & Phone Number

Arcadia, CA, US

At Dossier, I serve as Co-Owner and Principal, personally consulting with, onboarding, and supporting clients with all marketing and branding needs, including website development, copywriting, graphic design, brand development and implementation, and content strategy.

As Creative Director and Owner of The Voice Bureau, I manage a team of 15-20 copywriters, providing brand voice development, copywriting, and digital courses to small-to-medium sized businesses with a strong online presence.

• At Dossier, I serve as Co-Owner and Principal, personally consulting with, onboarding, and supporting clients with all marketing and branding needs, including website development, copywriting, graphic design, brand.
• As Creative Director and Owner of The Voice Bureau, I manage a team of 15-20 copywriters, providing brand voice development, copywriting, and digital courses to small-to-medium sized businesses with a strong online.
• I also serve as Content and Digital Project Manager at Create 51, where I provide project management, advertising campaign management, analytics reporting, CMS management, newsletter design, social media strategy, and.
• Brand voice, ideal client profile, brand narrative, and visual brand identity development
• Web copywriting, editing, and messaging, including taglines, emails, social media, websites, and blog posts
• Writing and delivering both self-paced and guided courses on content strategy, brand development, mission and vision statement ideation, and rebranding strategies and implementation

Oslo, NO

• Developed and maintained editorial calendar and integrated content marketing strategies to support company KPIs based on audience insights, market trends, competitive analysis, and sales objectives
• Partnered with national and global stakeholders to further company-wide marketing initiatives
• Crafted a range of editorial and sales support content, including blog posts, case studies, ABM and subscriber email sequences, battlecards, newsletters, web pages, and promotion of content and event initiatives
• Content topics included FinOps and IT cost management, data management, generative AI, cloud migration and optimization, IT support services, licensing optimization and compliance, and others
• H1 2024 YoY results included:o +80% increase in leadso +43% increase in sales accepted leadso +46% organic engagement on LinkedIn (8.5%, against 3.5% industry benchmark)o +176% average website engagement timeo +62%.

Saint Louis, MO, US

• Managed a team of six direct reports in omnichannel asset creation and creative strategies
• Implemented new processes that resulted in increased first-draft approvals and client satisfaction, directly leading to repeat business and expanded contract engagements
• Developed standard practices, documents, and procedures used by our Content team, including developing RACI models for each role
• Advocated for content and marketing best practices on client calls, including but not limited to Microsoft, Cisco, Salesforce, Adobe, Twilio, Rightway Healthcare, and others
• Developed content strategy for clients, including branded campaign themes and asset types based on strategic research and client needs
• Collaborated across departments on all concepts, assets, and GTM plans

St. Petersburg, FL, US

• Coordinated partnerships with Disney, Toyota, and Norwegian Cruise Line
• Led the design and implementation of web-based experiences for the company's online commerce site
• Facilitated communication between marketing, merchandising, partners/clients, copywriters, designers, and production teams
• Implemented user change management and celebration experiences for site-wide redesign
• Managed "ThanksGifting"/Black Friday/Cyber Monday experience, the company’s then-highest grossing
• Ensured published experiences met UX best practices and drove business impact through efficient web development

* Hosted and emceed monthly local life drawing and performance events* Provided all event planning, including writing and distributing press releases; designing flyers; building props and sets; and sourcing and coordinating venue, performers, and volunteers

• Solicited, wrote, edited, and posted content for online arts and culture magazine
• Developed contributor database and organization system for ongoing content management and planning
• Designed, coded, and tested full-site redesign and first quarter 2012 issue launch with magazine publisher

Atlanta, GA, US

• Planned editorial content based on reader feedback and industry trends while managing a fixed budget for monthly Kustoms & Hot Rods and five annual collector's edition titles, with a total annual print order of nearly.
• Managed a team of 10-15 regular freelance contributors and sourced additional contributors as needed
• Established standard departmental processes, documents, and procedures for content creation and strategy planning
• Collaborated with the art team on layout design, from concept to completion
• Oversaw a 45.6% gain in paid circulation and a 53% increase at the newsstand for Kustoms & Hot Rods
• Actively built and maintained relationships with cross-functional teams and stakeholders

Atlanta, GA, US

• Served as acting editor for all four monthly magazine titles (Classic Cars and Parts, Mustang and Ford, Corvette and Chevy, and Kustoms and Hot Rods), as well as all Milestones series collector's edition titles through.
• Worked closely with the Director of Publishing and Art Director to establish editorial focus, style, and department procedures for all publications during a company-wide rebranding in July 2008

• Provided technical support and training for online job posting to 200+ offices nationwide using PeopleSoft 8.9 and PostMaster systems
• Analyzed metrics on employee population, recruiting practices, and performance statistics for executive reports
• Managed monthly invoices, billing discrepancies, and contract maintenance with job board vendors
• Conducted detailed analysis of annual company-wide recruiting expenses to evaluate historical spending and ROI

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Studio Art

Bachelor Of Arts - Ba