Driving communications, media and trade relations, and strategic planning at marketing and PR firm specializing in all things wine and food in the US, and around the world.

Bâtonnage Forum aims to transform the wine industry through a community drivenplatform that creates channels for entering into and growing within the business in wayswhere people who identify as women can thrive. We actively foster community to champion and give voice to those who have traditionally been spoken over or overlooked. We create space for conversations, connections, and actions that forge pathways for inclusion and equitable opportunities for all who identify as women throughout every facet of the wine industry.

Developing and implementing brand marketing strategies for distributor and direct to consumer networks; supporting sales team for in-market promotions, planning and execution of new brand launches, strengthening ongoing relationships with international suppliers and managing joint venture partnerships, including:Viña Cobos, Pulenta Estate, Alto Limay (Argentina), Familia Deicas (Uruguay), Yacoubian-Hobbs (Armenia), Hillick & Hobbs (New York State)

Monitoring and applying all aspects of cellar work from pre-harvest to post-harvest, including: cleaning and sanitizing equipment; sorting and processing grapes; making additions to juice or wine; pump-overs; conducting inoculations and monitoring fermentation; operating presses and forklifts

Writing and editing copy for press releases, company website content, and internal communications; building editorial and seasonal pitching calendars; managing social media content; planning internal and external events; fostering relationships between industry publications/journalists and suppliers; building visibility of company brand as well as for entire portfolio of imported and domestic brands, including:(wineries) Arista Winery, Arnaldo Caprai, Buglioni, Castello di Volpaia, Château du Moulin-à-Vent, Château Gassier, Chêne Bleu, Clau de Nell, Coronato (Tenuta dei Pianali), Champagne Gosset, Domaine Laroche, Domaine Leflaive, Domaine de la Romanée-Conti, Double Eagle, Elvio Cogno, Grieve Family Winery, Hyde de Villaine (HdV), Insoglio del Cinghiale (Tenuta Campo di Sasso), J.Davies, Kumeu River, Maison Pierre Sparr, Mas La Chevalière, Mount Nelson, Olivier Bernstein, Ponzi Vineyards, Prelius, RouteStock, Royal Tokaj, Schramsberg Vineyards, Tardieu-Laurent, Villa Russiz; (distilleries) Cognac Lhéraud, Coppersea Distilling

Developing and implementing brand marketing strategies for distributor and private client networks; supporting sales team for in-market promotions, as well as issues of pricing, supply and demand; strengthening ongoing relationships with suppliers (Burgundy and Rhône wine estates), including:Château du Moulin-à-Vent, Clau de Nell, Chêne Bleu, Domaine de la Romanée-Conti, Domaine Leflaive, Hyde de Villaine (HdV), Olivier Bernstein, Tardieu-Laurent

Reporting on industry news and events; monthly opinion column on independent wine retail; digital media strategy development; list of published works: harpers.co.uk/katherine-canfield/936.bio

Training and managing retail and serving staff; managing wholesale account operations; coordinating and hosting consumer tasting events; strategizing digital marketing campaign; daily cash count and reconciliation

Seasonal position leading vineyard and cellar tours; wine sales; hosting wine tastings for public and private groups

Teaching English as a foreign language through conversation and grammar at primary and secondary school levels; leading private language lessons for individuals and groups of all ages

Developing human rights campaigns within the community with focus on women's rights in Mexico; coordinating internal staff training workshops; translating documents (Spanish-English)