Marketing Strategy/Integration | Marketing Automation | Brand Creation for SaaS Start ups. Enterprise or small business, B2B or B2C. Basically, if you are a start-up that doesn't have marketing, or you have a marketing mess or misuse of resources, I can help. Either by auditing or working with your team. For more information on what I can do for your business, please connect with me using the button on my profile to discuss my most recent projects. My best match companies are start-ups Series C and below in the trenches of "getting things started", but I have also worked with Fortune 500 companies such as AES and Mastercard.

Executive Member of the Pavilion network. Member of the NYC and Toronto chapters.

At Flavorcloud, I was focused on building a growth machine for groundbreaking software that makes cross-border shipping easy for e-commerce businesses. How? By integrating with one click directly into the e-commerce carts of retailers (Shopify or your own). My role was to create the first strategic approach to product-focused marketing and partnership enablement while building a team to tackle everything from content and tech stack enablement to events and ABM. As a scrappy SaaS start-up, marketing is a full lifecycle, from sales to customer success, leaning into my skills as a player/coach.

Led the charge to elevate Onfleet to the next level of growth through a comprehensive omnichannel marketing demand and lead generation strategy. Dove deep into full lifecycle marketing as a member of the Revenue Leadership team to support partnerships, product, success, service, and all teams through each step of the customer and buyer journey. Powered up this brand to global recognition by growing an impactful internal and external marketing team based on radical candor and metric-driven strategy. We used everything from ABM to Zoom Events to generate opportunities and move the needle to 261% revenue growth.

Establishing the marketing function while supporting explosive growth through effectively reaching the right people, at the right time, with relevant messaging. I jumped in establishing processes, org charts, and strategies while also executing, writing, and being a top level IC. Generated 897% growth in MCL my first year with a 51.5% opportunity growth. 9 months into this role I was leading the marketing department as an IC and juggling an army of contractors and agencies while designing an org chart for expansion.

Developed nurture campaigns, scoring models, and initial set up of a young instance in Pardot marketing automation. Established campaign hierarchies and enabled connected campaigns for enhanced reporting through Salesforce Lightning.

Contracted by Esteemed to Phase2 Technology for a three-month contract acting as Pardot subject matter expert for a large global non-profit.

Campaign execution and training within Pardot. Marketing strategy and workflow advisement.

Contracted by Esteemed to Phase2 Technology for the continuation of a previous contract acting as Pardot subject matter expert to support a specific consent-based project for a major financial client.

Contracted by Esteemed to Phase2 Technology for a three-month contract acting as Pardot subject matter expert to support a specific consent-based project for a major financial client.

Contracted by Esteemed to Phase2 Technology for a three-month contract acting as Pardot related project support for their clients. Focusing on Pardot instance development, sync/sandbox integration, and training. Serviced a global research non-profit and Fortune 500 energy company.

My main goal was to develop and implement each division’s global marketing plan, from strategy, budgeting, and campaign development, to overseeing final execution. These strategies were in alignment with the overall sales enablement strategies and business plans for each unit. Including the following tasks:- Managing intern and marketing team members.- Resident Pardot and marketing automation expert supporting marketing and IT.- Responsible for casting the vision for the type of content needed to grow sales/marketing funnel. - Responsible for directing resources in the development of marketing materials such as literature, mailers, e-mail blasts, press releases, print/digital adverts, etc. - Work with international and domestic representatives to funnel marketing materials through appropriate channels. - Establishing and keeping current buyer personas to drive relevant marketing content through the marketing mix. - Collaborating with sales management to design and execute marketing campaigns in order to attract website visitors and convert them into sales leads. - Developing organic and paid search strategies to drive website traffic and lead generation. - Defining and implementing digital and print advertising programs to support new product launches. - Responsible for successful execution of tradeshows, including international travel, booth development, product content and presentation, and lead generation.

• Development and implementation of an annual marketing plan and budget within the whole company. Creation and management of marketing and advertising strategies, plans, and objectives within the budget as well as a calendar of events for a collaborative marketing campaign with the company and outside agencies. Maintain team communications through presence at weekly quality meetings. • Designing and implementing marketing strategies within the company and all brands associated with the company (Four separate brand images and identities: HVAC CHEM, Cantesco Welding Products, Kemper Roofing materials, and Colean coatings). Responsible for managing and communicating the company's sales and marketing messages by working closely with key stakeholders. • Work on various campaigns for the launch of new products from conception to final product. Including developing web collateral, social media campaigns, print collateral, and label design. • Plan trade shows by identifying, assembling, and coordinating requirements; developing schedules and assignments; and following up or distributing on potential leads generated. • Prepare and maintain all marketing communications in both digital and print format including updates to literature and product catalogs, corporate websites, and maintain required promotional materials. • Update and monitor the company's involvement in all relevant social media outlets. Including monitoring and development of activity on Facebook, LinkedIn, Twitter, and YouTube pages.Serve as the point of contact for all major and minor marketing projects and development.• Design and management of a comprehensive sample and literature program from procurement to distribution. The creation of a mobile and user-friendly online store for sales and outside agencies to request samples, literature, and promotional materials. Management of the complete program includes monitoring/replenishing inventory, and overseeing the final distribution of items.

I was responsible for building the Fleet Feet presence in the community through the development and implementation of online outlets, in-store events, community events and more. I attended health fairs, wellness events, partnership races, and corporate wellness outreach programs in an effort to expand the brand presence through the greater Western New York area. My main focus was on building a strong social media and internet presence in addition to strong community ties with businesses and wellness centers. I expanded my leadership skills by temporarily leading teams of up to 10 people for the coordination of large special events. My role expanded to retail buying and store displays for maximum engagement.

I was the main graphics and document specialist at Avalon Buffalo. In addition to designing projects from scratch, I prepared items for print based on raw customer files. My duties also included preparing layouts for multi-page publications and identity materials. I worked with major local companies to meet their design and printing needs while assisting my team in completion of rush jobs and daily print house tasks.

Completed various layouts and designs for both print and web versions of the magazine. Gained excellent experience in publishing magazines and prepping things for print from a variety of programs. Learned about staging props and people for photography. Regularly designed the Arts&Lesiure and wine&spirits sections. Also worked on Food Side, Scoop (entire section), Top Doctors 2010, and Resources for the Home Issue 2010.