Digital Marketing Lead for the division responsible for overseeing the SEO and SEM efforts to improve visibility and awareness of the SIM Professional Development brand and its programmes and services online.• Manage a team of three internal social media content creators and other agencies.• Generate content for social media platforms and keep abreast with the latest developments in the new media space. 2017 saw +125% follower growth. Engagement increased 215%. Created 20+ videos… Show more Digital Marketing Lead for the division responsible for overseeing the SEO and SEM efforts to improve visibility and awareness of the SIM Professional Development brand and its programmes and services online.• Manage a team of three internal social media content creators and other agencies.• Generate content for social media platforms and keep abreast with the latest developments in the new media space. 2017 saw +125% follower growth. Engagement increased 215%. Created 20+ videos for Youtube. • Optimised value for marketing activities through tracking and better management of channels. Effectively cut budget by 20% between 2016 vs 2017 while maintaining performance. • Perceptive content creator and curator. Increasing engagement on social media by by over 9x in 2017-2018. Improving open rates on eDMs. • Plans and executes the integrated ATL/BTL/digital marketing for business units that generate 90% of the revenue.• Heads the SEO deployment to garner 77% increase in organic traffic to the organisation’s website in 2017. • Effective copywriter for ads and content. Also contributes to the team with design support through Adobe Illustrator and Photoshop. • All-rounder with ability to manage 360º campaigns. Currently handles 6 portfolios for SIM PD. Show less

Supported initiatives of various internal business groups through a wide range of external and internal communication projects including tactical communication, collateral, promotions, advertising, online marketing and direct mail.• Sourced, liaised and collaborated closely with third-party merchants and successfully grew the list of privilege partners by 33% in one year. • Oversaw traffic management, execution and end-to-end works of creative print, online advertising, social media… Show more Supported initiatives of various internal business groups through a wide range of external and internal communication projects including tactical communication, collateral, promotions, advertising, online marketing and direct mail.• Sourced, liaised and collaborated closely with third-party merchants and successfully grew the list of privilege partners by 33% in one year. • Oversaw traffic management, execution and end-to-end works of creative print, online advertising, social media engagement and through-the-line advertising. • Spearheaded the social media initiative to engage, excite, educate. Led to successful campaigns in partnership with BASE Entertainment, Comfort Delgro, Lazada and American Express.• Led the editorial support for Highway magazine (Singapore’s widest circulated auto and lifestyle magazine with 65,000 print run). Responsibility included creating content and advertising sales. • Liaison with various agencies and oversees the overall marketing plan. Monitoring budget and expenses. Show less

- Researching, writing and editing timely articles that meet the quality of output and tone of Time Out Kuala Lumpur magazine- Time management and meeting strict deadlines- Producing newsworthy/current articles that resonate with the target readers- Proposing story ideas to editor- Conducting interviews- Liaison with PR agencies

Rose through the ranks from executive to manager. Hands-on approach to all marketing activities in a budget-conscious environment.Led a team of professionals responsible for all aspects of marketing and advertising. Successfully managed small and large events, from zero basis. Won the best booth award at NATAS Fair 2011, 2012 and 2013 for WTS Travel, beating over 100 other competing booths.• Managed loyalty programmes and performed ad hoc design/copywriting duties.•… Show more Rose through the ranks from executive to manager. Hands-on approach to all marketing activities in a budget-conscious environment.Led a team of professionals responsible for all aspects of marketing and advertising. Successfully managed small and large events, from zero basis. Won the best booth award at NATAS Fair 2011, 2012 and 2013 for WTS Travel, beating over 100 other competing booths.• Managed loyalty programmes and performed ad hoc design/copywriting duties.• Collaborated with cross-functional teams of business partners & affiliations such as NTUC Linkpoints, PAssion Card, SAFRA & banks. Increasing enquiries rate by 20%. • Successfully established the marketing team and mentored new hire. Effectively mentored two junior executives by the sixth year in the company. • Spearheaded the Faye Wong Live 2011 concert sponsorship with Fly Entertainment for WTS Travel as a platform for cross marketing and branding campaign. Successfully created awareness and association for the brand.• Manages the content for in-house magazine.• Content marketing advocate. The most successful video for WTS Travel garnered over 218,000 views on Youtube. Show less

- Conceptualizing and delivering high quality articles on a timely basis- Editing work for accuracy, brevity and engaging in a manner that reflects the values of the US-title- Working under tight deadlines, whilst not compromising quality of output- Meticulous with grammar and communication. Being up-to-date with trends and lifestyle matters. Including motoring, arts, technology, consumer electronics, fashion, travel and dining.- Manages and produce content for the motoring and… Show more - Conceptualizing and delivering high quality articles on a timely basis- Editing work for accuracy, brevity and engaging in a manner that reflects the values of the US-title- Working under tight deadlines, whilst not compromising quality of output- Meticulous with grammar and communication. Being up-to-date with trends and lifestyle matters. Including motoring, arts, technology, consumer electronics, fashion, travel and dining.- Manages and produce content for the motoring and tech column- Engage with PR agencies for press releases, photos and features- Photography for articles- Proofreading- Shows strong time management skills Show less

Responsible for client servicing and advertising account management for ad agency. • Catapulted sales and increased account volume by developing strong relationships with key clients. Prepared a deck which won the pitch for Shiseido Skincare account and increased company revenue by 12%. • Expanded client base through sales extensive prospecting, networking, and referral development. • Multi-tasked and handled a variety of accounts ranging from property developers, skincare and… Show more Responsible for client servicing and advertising account management for ad agency. • Catapulted sales and increased account volume by developing strong relationships with key clients. Prepared a deck which won the pitch for Shiseido Skincare account and increased company revenue by 12%. • Expanded client base through sales extensive prospecting, networking, and referral development. • Multi-tasked and handled a variety of accounts ranging from property developers, skincare and financial institutions. • Integrated marketing strategy formulation and production. Show less