Kai-Ting Feng Email & Phone Number

Shanghai, China

- Conduct strategic deep dives on advertisers behaviors to drive insights- Retrieve, process and transform data on large scale using Hive and Presto, build and automate data pipelines via SQL and python based ETL framework, create dashboard and track spending pacing and metrics deviation

Shanghai, China

• Set key KPI signed off by VP– GMV, Launches, and Selection for Chinese Seller – with business model, considering COVID-19, area characteristics, and Brexit effect
• Build metrics system, including ETL (extract, transform, load) pipelines, reports and dashboards, to support delivery of insights that guide further business actions
• Provide data visibility of global registration, facilitating business team to monitor global expansion status and drive sellers’ post launch success
• Initiated worldwide account linkage identification, facilitating business team to drive brand expansion
• Automate process of AM contact prioritization list, lifting efficiency by 92% (2hr to 10min/wk)

Taipei, Taiwan

• Data Analysis/Consulting/Modeling
• Provide business data solutions, including data collection, analysis, and data application plan, to cross-industry alliance and subsidiaries in Vietnam
• Built alternative credit scoring model for unbanked Vietnamese customers with no credit history as implementation of risk management policy, which would reduce default rate from 9.8% to 3.7%, and planned go-live.
• Developed data-driven digital marketing strategy for property insurance company (Cathay Century Insurance Co., Ltd.)-- Accomplishment
• Nominated for “Most Improved Performance Award” in the '19 DDT Awards (out of 548 employees)
• Delivered a speech on behalf of DDT data team as the 1st speaker of DDT data science social gathering meetup

Taipei, Taiwan

• Data Analysis/Modeling
• Conducted VIP customers and POI analysis via EDA (exploratory data analysis) and PCA clustering for bank branch KPI setting recommendation
• Explored data to derive strategies of transferring over-the-counter bank transactions to digital channels
• Forecasting customers’ problems for call center, reducing avg. call time by 3 sec
• Identified potential online banking customers via look-alike modeling and delivered audience targeting suggestions, raising open rate(+9%), click rate(+7%), CVR(+50bps)
• Developed customer tagging systems with 70+ tags to facilitate precise marketing using Hive/SQL

Taipei, Taiwan

• Solution/Product Pre-sale
• Supported sales to demonstrate Big Data solutions based on clients' data, including analysis of customer complaint via text mining, long weekend traffic congestion, etc., and brought at least $60,000 revenue to the.
• Used visualize analytical tools to analyze Taiwan's freeway traffic data
• Classified text data and used visualize analytical tools to provide insights from government call center-- Project Management
• Organized Business Opportunity Innovation Competition for nearly 800 students, was responsible for planning the process, lectured SAS software and set the examination questions
• Led 6 other interns, taught them SAS software and delegated work-- Marketing Campaign Support

Hsinchu, Taiwan

• Supported FinTech projects, especially AMIS project, a leading blockchain project in Asia with a financial institute, as a PM assistant
• Supported field try of AMIS project including scenario design, scheduling, and setting KPIs

Taipei, Taiwan

• Guided 67 undergraduates in making statistical inferences
• Taught students to use SPSS, including data cleaning, statistical tests and predictive models

Taipei, Taiwan

• Participated in insurance product innovation, and researched into foreign insurance products
• Introduced structured product based variable annuity to the department as a reference for product development

Master Of Business Administration (Mba), Finance

Activities and Societies: Class Leader ▪ Mater Thesis "January Effect in American Stock Market Using Almost and Generalized Stochastic.

Exchange Student

Coursework: German courses, and Logic

Bachelor Of Science (B.S.), Statistics

Activities and Societies: Vice President of Securities Research Club ▪ Mathematical Financial Program ▪ Vice President of Securities.