Kelly Thibodeau
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Kelly Thibodeau Email & Phone Number

Accessible Comms + Marketing Consultant | Trainer | I help organizations widen the circles of inclusion and belonging at Squarely Accessible
Location: Headingley, Manitoba, Canada 13 work roles 2 schools
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Current company
Role
Accessible Comms + Marketing Consultant | Trainer | I help organizations widen the circles of inclusion and belonging
Location
Headingley, Manitoba, Canada

Who is Kelly Thibodeau? Overview

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Kelly Thibodeau is listed as Accessible Comms + Marketing Consultant | Trainer | I help organizations widen the circles of inclusion and belonging at Squarely Accessible, based in Headingley, Manitoba, Canada. AeroLeads shows a matched LinkedIn profile for Kelly Thibodeau.

Kelly Thibodeau previously worked as Principal at Squarely Accessible and Instructor at The University Of Winnipeg, Professional Applied And Continuing Education. Kelly Thibodeau holds Management Certificate from The University Of Winnipeg, Professional Applied And Continuing Education.

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Squarely Accessible

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Profile bio

About Kelly Thibodeau

Content can't be conversational unless it's inclusive. I'm an advocate for accessible marketing and communications that connect organizations with the people they care about most. As the daughter of a mother with cognitive and motor disabilities, I witnessed first-hand how the world became less and less accessible to her, and it's why I'm a passionate advocate for inclusive online content. I'm a consultant, trainer and mentor. I've worked with organizational leaders and/or teams to create accessible marketing strategies that are designed for dialogue at large and small organizations, national and local nonprofits, start-ups and industry groups. I'm a Certified Usability Analyst. I solve problems by understanding human behaviour.If you are ready to think differently about the online conversations that impact your organization, I'd love to talk with you.

Listed skills include Technical Writing, Web Project Management, Content Strategy, Information Architecture, and 11 others.

Current workplace

Kelly Thibodeau's current company

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Squarely Accessible
Squarely Accessible
Accessible Comms + Marketing Consultant | Trainer | I help organizations widen the circles of inclusion and belonging
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13 roles · 33 years

Kelly Thibodeau work experience

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Principal

Current

Winnipeg, Canada Area

  • I started Squarely Accessible (formerly Squarely Social) because I saw an opportunity to help create a more inclusive, accessible digital experience. I've helped entrepreneurs, non-profits, industry groups, government.
  • Website and social media accessibility consulting and strategy
  • Website and social media accessibility training
  • Website accessibility audits
Jun 2018 - Present

Instructor

Winnipeg, Manitoba

Instructor for the Digital Marketing Strategy course in the new Digital & Social Media Marketing Certificate program. The course focuses on helping students understand and apply digital marketing principles to help support business objectives for B2B and B2C brands including paid and organic search, display, social media marketing, user experience and.

Nov 2018 - Jul 2021

Marketing Manager

Winnipeg, Canada Area

  • As a member of the senior leadership team at Petline Insurance, I led the product, program and customer marketing strategies to help educate, inform and inspire Canadian pet owners about protecting their best friend's.
  • Developing the 2019 corporate, product and partner strategic marketing roadmap
  • Tracking impact metrics to improve paid and organic digital content marketing performance while identifying new growth opportunities
  • Managing relationships with 3 external agencies to deliver strategic marketing activities ranging from SEM and paid social media to video and website redevelopment for Petline's home brands and 6 affiliate brands
  • Overseeing the team including recruiting, headcount management and planning, budgeting and growth planning, performance management, coaching and process improvement
Jul 2018 - Aug 2019

Associate Manager, Social Media, Digital Services

Winnipeg, Canada Area

Accountable for organization-wide social media programs and practices within the Digital Services Centre of Excellence across five internationally-recognized financial services brands. Responsibilities included people leadership and financial management.Oversaw the creation and management of data-driven KPIs to align with strategic social media goals. Led.

Jan 2016 - Jun 2017

Associate Manager, Social Media Engagement

Winnipeg, Manitoba

Lead the day-to-day operations of Great-West Life's social media presence, help develop and execute strategic campaigns and am a champion for change. Responsible for keeping one eye on the pulse of performance and engagement in our social media spaces, and the other eye looking ahead for unique and creative ways to apply industry-relevant and brand.

Jun 2013 - Jan 2016

Site Editor, Canada Life, Digital Marketing

Winnipeg, Manitoba

Responsible for strategic and tactical implementation of digital content for advisor websites and other digital delivery channels. Apply best practices for web writing, usability and user interaction design. Work with business partners, marketing specialists, communication specialists, designers, developers and content contributors to publish web content.

Mar 2013 - Jun 2013

Emedia Content Specialist, Individual Marketing

Winnipeg, Manitoba

Developed and implemented overall content development, management and governance strategies, standards and best practices for digital media. Partnered with internal and external stakeholders to provide recommendations for content strategy by using qualitative and quantitative content audits and inventories. Collaborated with business partners to help them.

Feb 2012 - Mar 2013

Site Editor, Canada Life, Marketing Communications

Winnipeg, Manitoba

Responsible for digital content strategy for advisor websites and electronic communication for Canada Life Individual Marketing. Worked with business partners to produce web content according to project deadlines and channel priorities. Also provided recommendations for email and web communication. Worked with marketing specialists, communication.

Oct 2011 - Feb 2012

Senior Emedia Communications Specialist

Winnipeg, Manitoba

Managed content development for 7 corporate public websites with lines of business in multiple locations. Responsible for developing and implementing content standards, tone of voice and writing style. Measured and interpreted analytics for web content using Webtrends.Led workshops on writing for the web as part of semi-annual editorial team meetings.

Nov 2004 - Oct 2011

Instructor, Online Documentation

Part of the Technical Communication Certificate Program, this course provides students with the foundations for online information design and management. Redeveloped curriculum for this course including student handouts and instructor material. Students are actively involved in every class and expected to create a website as their final assignment.

2003 - 2008 ~5 yrs

Technical Communicator

Responsible for writing online help for the leading financial planning software firm in North America. Take lead role in planning, developing, and managing content for over 30 customizations of the software, meeting established project deadlines, and acting as project lead. I have provided on-the-job training services to other team members as they are.

2002 - 2004 ~2 yrs

Electronic Publishing Specialist

Responsible for technical writing and editing, formatting and production, on-site training, and online documentation services provided by Duncan Kent & Associates Ltd., a Vancouver-based technical writing firm. Wide range of experience with various forms of online documentation including application help systems, standalone hypertext documents, and web.

1993 - 2002 ~9 yrs

Instructor, Online Documentation

This course is part of the Writing and Publishing Program, and is a requirement for the Technical Communication Certificate. It exposes students to online documentation in various environments, including application help systems and web publishing. Wrote and developed the curriculum and assignments based on a learner-centred philosophy of instructing.

1993 - 1997 ~4 yrs
2 education records

Kelly Thibodeau education

Certified Usability Analyst

Human Factors International

- UX Foundations - User-Centred Analysis - The Science and Art of Effective Web and Application Design - Practical Usability Testing

FAQ

Frequently asked questions about Kelly Thibodeau

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What company does Kelly Thibodeau work for?

Kelly Thibodeau works for Squarely Accessible.

What is Kelly Thibodeau's role at Squarely Accessible?

Kelly Thibodeau is listed as Accessible Comms + Marketing Consultant | Trainer | I help organizations widen the circles of inclusion and belonging at Squarely Accessible.

Where is Kelly Thibodeau based?

Kelly Thibodeau is based in Headingley, Manitoba, Canada while working with Squarely Accessible.

What companies has Kelly Thibodeau worked for?

Kelly Thibodeau has worked for Squarely Accessible, The University Of Winnipeg, Professional Applied And Continuing Education, Petline Insurance Company, Great-West Life, and Red River College.

How can I contact Kelly Thibodeau?

You can use AeroLeads to view verified contact signals for Kelly Thibodeau at Squarely Accessible, including work email, phone, and LinkedIn data when available.

What schools did Kelly Thibodeau attend?

Kelly Thibodeau holds Management Certificate from The University Of Winnipeg, Professional Applied And Continuing Education.

What skills is Kelly Thibodeau known for?

Kelly Thibodeau is listed with skills including Technical Writing, Web Project Management, Content Strategy, Information Architecture, Usability, Web Content, Training, and Strategic Communications.

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