I started Squarely Accessible (formerly Squarely Social) because I saw an opportunity to help create a more inclusive, accessible digital experience. I've helped entrepreneurs, non-profits, industry groups, government and large organizations demystify what it means to create accessible content, rethink their processes beyond the "is it accessible" checkbox and connect the most public presence of their organizations with the DEI vision they've set for themselves.Every project we work on involves the experiences of disabled people, by disabled people.My experience is drawn from a deep understanding of digital communications and user-centred design principles. I’m a Certified Usability Analyst and I know how to combine marketing strategy with a customer-first philosophy. Services include:• Website and social media accessibility consulting and strategy• Website and social media accessibility training• Website accessibility audits

Instructor for the Digital Marketing Strategy course in the new Digital & Social Media Marketing Certificate program. The course focuses on helping students understand and apply digital marketing principles to help support business objectives for B2B and B2C brands including paid and organic search, display, social media marketing, user experience and analytics. My approach to this type of learning isn't about memorizing textbooks. I help students engage their curious minds and thirst for learning through in-class discussions, case studies and building knowledge at a peer level.

As a member of the senior leadership team at Petline Insurance, I led the product, program and customer marketing strategies to help educate, inform and inspire Canadian pet owners about protecting their best friend's health like they protect their own.Accomplishments include:• Developing the 2019 corporate, product and partner strategic marketing roadmap• Tracking impact metrics to improve paid and organic digital content marketing performance while identifying new growth opportunities• Managing relationships with 3 external agencies to deliver strategic marketing activities ranging from SEM and paid social media to video and website redevelopment for Petline's home brands and 6 affiliate brands• Overseeing the team including recruiting, headcount management and planning, budgeting and growth planning, performance management, coaching and process improvement

Accountable for organization-wide social media programs and practices within the Digital Services Centre of Excellence across five internationally-recognized financial services brands. Responsibilities included people leadership and financial management.Oversaw the creation and management of data-driven KPIs to align with strategic social media goals. Led cross-functional projects using a change management approach to develop sustainable systems and processes designed to help customers in their channel of choice. - Developed programs to support executives in social media. - Provided guidance and training to advisors to help them understand how to use social media to build their business and to help the organization achieve its advisor retention goals.- Responsible for planning and executing the company’s social media crisis communications strategy.

Lead the day-to-day operations of Great-West Life's social media presence, help develop and execute strategic campaigns and am a champion for change. Responsible for keeping one eye on the pulse of performance and engagement in our social media spaces, and the other eye looking ahead for unique and creative ways to apply industry-relevant and brand appropriate trends. I strongly believe one of the best ways to build brand advocates is by creating better customer experiences.

Responsible for strategic and tactical implementation of digital content for advisor websites and other digital delivery channels. Apply best practices for web writing, usability and user interaction design. Work with business partners, marketing specialists, communication specialists, designers, developers and content contributors to publish web content according to project deadlines and channel priorities. Measure the effectiveness of content through user feedback and web analytics software.

Developed and implemented overall content development, management and governance strategies, standards and best practices for digital media. Partnered with internal and external stakeholders to provide recommendations for content strategy by using qualitative and quantitative content audits and inventories. Collaborated with business partners to help them understand user experience principles and practices using storyboards, wireframes and usability testing.Helped business partners develop and document processes for governing digital assets, including social media. Responsible for leading a team of 3 content contributors who published content on the advisor websites; studied Covey-based leadership principles and techniques.

Responsible for digital content strategy for advisor websites and electronic communication for Canada Life Individual Marketing. Worked with business partners to produce web content according to project deadlines and channel priorities. Also provided recommendations for email and web communication. Worked with marketing specialists, communication specialists, designers, developers and content contributors.

Managed content development for 7 corporate public websites with lines of business in multiple locations. Responsible for developing and implementing content standards, tone of voice and writing style. Measured and interpreted analytics for web content using Webtrends.Led workshops on writing for the web as part of semi-annual editorial team meetings across the organization.Partnered with internal and external stakeholders to understand their business need, examine it in the context of user experience and develop solutions to help users complete their tasks on the web. Helped develop draft corporate social media guidelines for staff. Acted as an internal expert to help business partners understand social media tactics and measurement strategies.Acted as interim team leader from October 2009 to June 2010.

Part of the Technical Communication Certificate Program, this course provides students with the foundations for online information design and management. Redeveloped curriculum for this course including student handouts and instructor material. Students are actively involved in every class and expected to create a website as their final assignment.

Responsible for writing online help for the leading financial planning software firm in North America. Take lead role in planning, developing, and managing content for over 30 customizations of the software, meeting established project deadlines, and acting as project lead. I have provided on-the-job training services to other team members as they are hired and conducted group training sessions for technical processes.

Responsible for technical writing and editing, formatting and production, on-site training, and online documentation services provided by Duncan Kent & Associates Ltd., a Vancouver-based technical writing firm. Wide range of experience with various forms of online documentation including application help systems, standalone hypertext documents, and web publishing. Hands-on experience with a wide range of online authoring, word processing, and graphics tools, including all of the most commonly used software. Provided training to a variety of clients.

This course is part of the Writing and Publishing Program, and is a requirement for the Technical Communication Certificate. It exposes students to online documentation in various environments, including application help systems and web publishing. Wrote and developed the curriculum and assignments based on a learner-centred philosophy of instructing, which has been packaged and sold to Chennai University in India. Emphasis on interactivity with students.