Kaitlyn Hockaday Email & Phone Number

Sanford, Nc, Us

Sanford, Nc

Cary, North Carolina, United States

• Develop, build, monitor, analyze & report on paid campaign performance across performance marketing channels (Google, Microsoft, LinkedIn, Meta). • Monitor and manage budget pace with a focus on identifying growth opportunities. • Design, create, and report on A/B tests to drive improvements across critical metrics. • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions. • Partner with the data intelligence team to develop dashboards to measure campaign success and inform additional optimization opportunities. • Develop and deliver management reporting materials, reports and presentations. • Support performance marketing landing page conversion rate optimization in UnBounce by partnering with team and agency to idea tests, supporting test build out, and reporting on results. • Work with marketing operations to monitor and improve lead flow and reporting processes.

Sanford, Nc

Bear Creek, North Carolina

Oakland Farm is a gorgeous wedding and event venue centrally located in Chatham County and easily accessible from the Greensboro, Raleigh, Pinehurst and Fayetteville areas. Responsibilities Include:• Create marketing strategy and execute marketing plan through a variety of channels including Instagram, Facebook, blog writing, digital collaborations and more. • Drive inquiries to our website and through Wedding Wire, the Knot, Here Comes the Guide and other digital channels.• Led the redesign and launch of our logo and website.• Respond to inquires and schedule tours. • Lead potential clients through our sales funnel and track sales statistics. Close sales and book clients' wedding dates through contracts and payment plans. • Host two Open House events per year to foster relationships with preferred vendors and market business to current couples and recently engaged couples.• Interact with all clients regularly leading up to the wedding day and provide excellent service on the day of their event.• Hired and manage a team of 3+ employees.

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

• Build relationships with professors, career centers, students and more at a variety of North Carolina universities.• Create PowerPoint and Prezi presentations to education students and professors on our digital marketing services and strategies.• Organize and manage university recruiting strategies through events, career fairs, interest sessions and more.• Recruit for and facilitate the summer internship programs for both software development and marketing.• Complete full-cycle recruiting processes including creating job descriptions, managing job postings, screen applicants, lead interviews, conduct employment offers and more.• Analyze job performance on different job boards to determine optimization strategies to drive the best candidates through the application process.

Raleigh,Nc

Manage ad spend per month for 10 eCommerce clients in Google AdWords, Bing Ads & Yahoo Gemini• Plan monthly strategy to drive eCommerce transactions and revenue for clients• Publish blog posts on advanced advertising strategies and AdWords updates• Train new hires on advanced analysis of Google AdWords, Google Analytics and Bing Ads• Lead the first mentor program to better integrate new hires into the company culture• Create presentations and guest-present in advanced Marketing courses at local universities

Chapel Hill, Nc

Managed a large portion of both direct and indirect marketing techniques like monthly newsletters, flyers, yard signs, etc.Improved the website layout to drive more viewsCreated new curriculum in Spanish for the children's program

Cary, Nc

Planned and promoted inaugural Koka Booth Amphitheater event generating $2K in salesIntroduced Instagram, Foursquare, and MeetUp to social media accounts while managing the company's Facebook and Twitter pages

Launched a free cardio fitness class, attracting 270+ people per weekDirected the largest outreach program at First Baptist, generating $100+ donations weekly

Bsba, Marketing Management And Operations

Activities and Societies: UNC Dance Marathon, CornerstoneMorale and Recruitment Chair 2013 UNC Dance Marathon

Bachelor Of Science (Bs), Business Administration And Management, General