Kaitlyn Hockaday's Location
Sanford, North Carolina, United States, United States
Kaitlyn Hockaday's Contact Details
Kaitlyn Hockaday work email
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- Valid
Kaitlyn Hockaday personal email
n/a
Kaitlyn Hockaday phone numbers
About Kaitlyn Hockaday
Kaitlyn Hockaday is a Digital Marketing Manager at Brightly. She possess expertise in spanish, microsoft office, facebook, social media, marketing and 26 more skills.
Kaitlyn Hockaday's Current Company Details
Brightly
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Digital Marketing Manager
Sanford, NC, US
- Website:
- brightlysoftware.com
- Employees:
- 1018
Kaitlyn Hockaday Work Experience Details
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Digital Marketing ManagerBrightlySanford, Nc, Us
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Digital Marketing Manager, Paid Media ExpertSiemensSanford, Nc -
Digital Marketing ManagerBrightly Feb 2024 - PresentCary, North Carolina, United States• Develop, build, monitor, analyze & report on paid campaign performance across performance marketing channels (Google, Microsoft, LinkedIn, Meta). • Monitor and manage budget pace with a focus on identifying growth opportunities. • Design, create, and report on A/B tests to drive improvements across critical metrics. • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions. • Partner with the data intelligence team to develop dashboards to measure campaign success and inform additional optimization opportunities. • Develop and deliver management reporting materials, reports and presentations. • Support performance marketing landing page conversion rate optimization in UnBounce by partnering with team and agency to idea tests, supporting test build out, and reporting on results. • Work with marketing operations to monitor and improve lead flow and reporting processes.
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Digital Marketing ManagerCarolina Commercial Contractors, Llc Mar 2023 - PresentSanford, Nc -
Venue ManagerOakland Farm Wedding Venue Jun 2019 - Feb 2024Bear Creek, North CarolinaOakland Farm is a gorgeous wedding and event venue centrally located in Chatham County and easily accessible from the Greensboro, Raleigh, Pinehurst and Fayetteville areas. Responsibilities Include:• Create marketing strategy and execute marketing plan through a variety of channels including Instagram, Facebook, blog writing, digital collaborations and more. • Drive inquiries to our website and through Wedding Wire, the Knot, Here Comes the Guide and other digital channels.• Led the redesign and launch of our logo and website.• Respond to inquires and schedule tours. • Lead potential clients through our sales funnel and track sales statistics. Close sales and book clients' wedding dates through contracts and payment plans. • Host two Open House events per year to foster relationships with preferred vendors and market business to current couples and recently engaged couples.• Interact with all clients regularly leading up to the wedding day and provide excellent service on the day of their event.• Hired and manage a team of 3+ employees. -
Recruiting LeadRoi Revolution, Inc. Jul 2017 - May 2019Raleigh-Durham, North Carolina Area -
Campus RecruiterRoi Revolution, Inc. May 2016 - Jul 2017Raleigh-Durham, North Carolina Area• Build relationships with professors, career centers, students and more at a variety of North Carolina universities.• Create PowerPoint and Prezi presentations to education students and professors on our digital marketing services and strategies.• Organize and manage university recruiting strategies through events, career fairs, interest sessions and more.• Recruit for and facilitate the summer internship programs for both software development and marketing.• Complete full-cycle recruiting processes including creating job descriptions, managing job postings, screen applicants, lead interviews, conduct employment offers and more.• Analyze job performance on different job boards to determine optimization strategies to drive the best candidates through the application process.
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Senior Paid Search AnalystRoi Revolution, Inc. Jun 2013 - May 2016Raleigh,NcManage ad spend per month for 10 eCommerce clients in Google AdWords, Bing Ads & Yahoo Gemini• Plan monthly strategy to drive eCommerce transactions and revenue for clients• Publish blog posts on advanced advertising strategies and AdWords updates• Train new hires on advanced analysis of Google AdWords, Google Analytics and Bing Ads• Lead the first mentor program to better integrate new hires into the company culture• Create presentations and guest-present in advanced Marketing courses at local universities
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StudentKenan-Flagler Business School Aug 2011 - May 2013 -
Marketing And Business InternChicle Language Institute Aug 2011 - May 2013Chapel Hill, NcManaged a large portion of both direct and indirect marketing techniques like monthly newsletters, flyers, yard signs, etc.Improved the website layout to drive more viewsCreated new curriculum in Spanish for the children's program -
Marketing InternWine And Design Cary May 2012 - Aug 2012Cary, NcPlanned and promoted inaugural Koka Booth Amphitheater event generating $2K in salesIntroduced Instagram, Foursquare, and MeetUp to social media accounts while managing the company's Facebook and Twitter pages
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Zumba InstructorFirst Baptist Church Of Sanford, Nc May 2010 - Aug 2012Launched a free cardio fitness class, attracting 270+ people per weekDirected the largest outreach program at First Baptist, generating $100+ donations weekly
Kaitlyn Hockaday Skills
Spanish
Microsoft Office
Facebook
Social Media
Marketing
Community Outreach
Newsletters
Management
Sales
Public Speaking
Research
Powerpoint
Editing
Event Planning
Microsoft Excel
Social Media Marketing
Social Networking
Teaching
Data Analysis
Blogging
Nonprofits
Fundraising
Sem
Leadership
Online Marketing
Google Analytics
Google Adwords
Advertising
Customer Service
Time Management
Microsoft Word
Kaitlyn Hockaday Education Details
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Marketing Management And Operations -
Business Administration And Management, General
Frequently Asked Questions about Kaitlyn Hockaday
What company does Kaitlyn Hockaday work for?
Kaitlyn Hockaday works for Brightly
What is Kaitlyn Hockaday's role at the current company?
Kaitlyn Hockaday's current role is Digital Marketing Manager.
What is Kaitlyn Hockaday's email address?
Kaitlyn Hockaday's email address is kt****@****ion.com
What is Kaitlyn Hockaday's direct phone number?
Kaitlyn Hockaday's direct phone number is +191995*****
What schools did Kaitlyn Hockaday attend?
Kaitlyn Hockaday attended University Of North Carolina At Chapel Hill, University Of North Carolina At Chapel Hill - Kenan-Flagler Business School.
What skills is Kaitlyn Hockaday known for?
Kaitlyn Hockaday has skills like Spanish, Microsoft Office, Facebook, Social Media, Marketing, Community Outreach, Newsletters, Management, Sales, Public Speaking, Research, Powerpoint.
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