Stellar Sleep is an insomnia app that uses psychology to help you start sleeping better tonight (seed stage, YC S23)

Mentor to Antler's portfolio of early-stage start-up founders for marketing, with a focus on brand, growth, loyalty, and customer journey

Future is on a mission to improve health by make personal training accessible to all. Future matches you with an elite coach for unlimited personal training, accountability, and support for all your fitness goals (Series C).-Founding leadership team that built the marketing function from the ground up and drove the exponential growth needed to successfully raise Series CBuilt 0-1 capabilities and org for creative, loyalty, content & social media, email, and consumer insights

Zeus Living is a tech-enabled furnished homes rental and property management startup (Series B)-Founding leadership team for Marketing, responsible for building 0-1 acquisition and retention capabilities

HotelTonight is a high-growth, mobile-first hotel booking marketplace startup (Series E, acquired by Airbnb in Apr 2019)-Led SF/London team that owned global email marketing, consumer insights and loyalty; responsible for building the customer journey to drive engagement, repeat bookings and long-term loyaltyReported to CMO with scope that included brand strategy, innovation development, financial planning, forecasting, and delivery of programs and campaigns with company-level impact on KPIsDelivered 22% of HotelTonight’s total room night sales in 2018 via email, up from 17% in 2017, a +57% YOY increase in volume and the single largest channel with the most efficient ROISelected to lead loyalty for the company, partnered cross-functionally on initiatives to increase share of wallet, including a new version of the loyalty program with 9x higher usageLed HotelTonight’s consumer insights function, drove the learning agenda for the company to refine cross-functional strategy based on new customer segmentationBuilt an award-winning email program with best-in-class brand content, product marketing, and personalization at scale

Decorist is a tech-driven, virtual experience interior design startup providing innovative direct access to top industry designers (seed stage, acquired by Bed Bath & Beyond in Mar 2017)--Owned acquisition and retention, responsible for traffic, growth, engagement and lifetime valueIncreased revenue by 10x and customer lifetime value by 2.4x within a yearLaunched and scaled new channels with limited resources, continuously testing mix of performance marketing, social, SEM, partnerships, influencers, and marketplaces to drive exponential growthDefined brand vision as part of leadership team, developing strategies to reinforce brand position of design authority across all company initiativesAligned company on the entire customer lifecycle journey, using consumer insights and behavioral data to quantify biggest opportunities to improve conversion, retention, and profitabilityIndependently pitched and signed a new contract with Tishman Speyer, one of the biggest global luxury real estate companies, for a new use case for Decorist’s capabilitiesReported directly to the CEO, managed team of 5 employees and contractors

NatureBox is a tech-enabled snack subscription startup (Series C)-Led strategy, development, launch and ongoing management of retention and CRM initiatives to drive customer engagement, loyalty, and lifetime valueIncreased average customer subscription lifetime by over 2x and lifetime value by 66% in 2015Launched marketing content to all active customers across email, mobile, and web, increasing customer engagement online by 6x Re-launched referral program that resulted in 40% more new referralsPartnered with Creative Director on a 6-month rebranding initiative for all customer touchpointsLed the Director-level cross-functional team to launch personalization in the customer experience to improve retentionManaged a team of 3

Gap Japan Online was an incubator group within Gap Inc., founded to test a new model of international e-commerce, reporting directly to the head of Gap Inc. Online-Founding member of a 10-person team created to launch e-commerce in Japan, responsible for all Gap Japan Online marketing, met aggressive 6-month launch window, profitable in both year 1 and 2Drove email channel sales contribution from 5% to 31% of all salesDeveloped concept for and partnered with Product to launch a new mobile site designed to best-in-class standards that increased sales by 3x and was adopted globally by all other Gap Inc. brandsCreated localized marketing campaigns and content that aligned to global Gap brand marketing but tailored specifically to the nuances of the Japanese market, culture, and customer

Responsible for delivering $475M in sales through the brand’s card programDrove retention of best customers, utilizing direct mail campaigns, loyalty program, rewards, and in-store customer promotions/events as levers to help meet brand’s traffic and sales goalsManaged the brand’s 3-tiered loyalty program with 2 million members, partnering with regional store GMs on program operations to deliver offers and experiences to each tier

Responsible for acquiring 1M new accounts each year for the Old Navy credit card program

Developed direct mail and email campaign to drive recurring payments as a spend strategy among small business owners